Ulrich R. Orth is affiliated with Kiel University in Germany and specializes in research within the broad field of Business, Management and Accounting. Their work primarily focuses on Marketing, supported by expertise in related subfields including Social Psychology, Sociology and Political Science, Gender Studies, and Experimental and Cognitive Psychology.
Their research engages extensively with topics such as Consumer Behavior in Brand Consumption and Identification, which forms the core of their scholarly output. Additional topics studied include Color perception and design, Media, Gender, and Advertising, Consumer Packaging Perceptions and Trends, Media Influence and Health, Customer Service Quality and Loyalty, as well as Olfactory and Sensory Function Studies.
Ulrich R. Orth has coauthored frequently with a number of colleagues, including Gregory M. Rose, Caroline Meyer, Kristina Nickel, and Rebekka Böhm, indicating collaborative efforts in their domain of research.
The scientist has published research across various academic journals and venues where they have contributed multiple papers. Notable publication venues include:
Recent papers by Ulrich R. Orth highlight a range of interests and research questions:
Ulrich R. Orth;Keven Malkewitz
Ulrich R. Orth;Mark T. Green
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Elizabeth Minton;Christopher Lee;Ulrich Orth;Chung-Hyun Kim
Ulrich R. Orth;Yonca Limon;Gregory Rose
Ulrich R. Orth;Marianne Mc Garry Wolf;Tim H. Dodd
Ulrich R. Orth;Zuzana Firbasová
Ulrich R. Orth;Ulrich R. Orth;Jochen Wirtz
Sebastian Schmalz;Ulrich R. Orth
Gregory M. Rose;Altaf Merchant;Ulrich R. Orth;Florian Horstmann
Ulrich R. Orth;Daniela Campana;Keven Malkewitz
Ulrich R. Orth;Mina McDaniel;Tom Shellhammer;Kannapon Lopetcharat
Ulrich R Orth;Denisa Holancova
Ulrich R. Orth;Roberta C. Crouch
Nadine Karnal;Casparus J.A. Machiels;Ulrich R. Orth;Ulrich R. Orth;Ulrich R. Orth;Robert Mai
Ulrich R. Orth;Albert Stöckl;Roberta Veale;Joëlle Brouard
Ulrich R. Orth;Renata De Marchi
Ulrich R Orth;Lynn R Kahle
Ulrich R. Orth;Ulrich R. Orth;Tatiana Bouzdine-Chameeva;Kathrin Brand
Ulrich R. Orth;Harold F. Koenig;Zuzana Firbasova
Ulrich Orth
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