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Ulrich R. Orth

Ulrich R. Orth

Kiel University
Germany

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Social Sciences and Humanities 38 5917 5496 157 141 129 6673

Ulrich R. Orth publications per year

The chart shows the history of publications by Ulrich R. Orth between 1996 and 2026, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Ulrich R. Orth published across 31 years, from 1996 to 2026, averaging 4.4 papers a year. Output peaked at 9 publications in 2015. 7 of the 135 publications appeared in the last two years.

No. of publications
2 4 6 8
Bar chart. Horizontal axis: year, 1996 to 2026. Vertical axis: number of publications, 0 to 9. Peak 9 publications in 2015. 1996: 2 publications 1997: 0 publications 1998: 1 publication 1999: 1 publication 2000: 3 publications 2001: 3 publications 2002: 4 publications 2003: 2 publications 2004: 2 publications 2005: 6 publications 2006: 3 publications 2007: 5 publications 2008: 6 publications 2009: 7 publications 2010: 7 publications 2011: 5 publications 2012: 6 publications 2013: 7 publications 2014: 4 publications 2015: 9 publications 2016: 5 publications 2017: 7 publications 2018: 7 publications 2019: 8 publications 2020: 5 publications 2021: 6 publications 2022: 2 publications 2023: 2 publications 2024: 3 publications 2025: 5 publications 2026: 2 publications
1996 2026

135 publications in total across all disciplines

View publications per year as a table
Ulrich R. Orth: publications per year, 1996 to 2026
Year Publications
1996 2
1997 0
1998 1
1999 1
2000 3
2001 3
2002 4
2003 2
2004 2
2005 6
2006 3
2007 5
2008 6
2009 7
2010 7
2011 5
2012 6
2013 7
2014 4
2015 9
2016 5
2017 7
2018 7
2019 8
2020 5
2021 6
2022 2
2023 2
2024 3
2025 5
2026 2
Total 135
Download as CSV

Ulrich R. Orth publications per year - data summary

  • Ulrich R. Orth, a Social Sciences and Humanities scholar from Kiel University, has 135 publications recorded across 31 years, from 1996 to 2026.
  • The oldest publication on record dates to 1996 and the most recent to 2026.
  • The most productive year is 2015, with 9 publications.
  • The least productive years with any output are 1998 and 1999, with 1 publication each.
  • 1 of the 31 years in the span carries no publications at all (1997).
  • The rate of publication averages 4.4 papers per year over the whole span, or 4.5 per year counting only the 30 years with at least one publication.
  • The last 5 years on the chart (2022-2026) hold 14 publications, 10% of the career total.
  • Split into equal eras - 1996-2006: 27 publications (2.5 per year); 2007-2017: 68 publications (6.2 per year); 2018-2026: 40 publications (4.4 per year).
  • Comparing the opening and closing eras, the overall trend of publication is rising.

Ulrich R. Orth publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Ulrich R. Orth sits on this spectrum.

No. of scientists
100 200 300 400
Bar chart with 54 bars. Horizontal axis: publications, 44–53 to 570+. Vertical axis: number of scientists, 0 to 474. Most scientists, 474, have 114–123 publications. The last bar groups every scientist with 570 publications or more. The highlighted bar, 124–133 publications, is where this scientist sits. 44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44–53 publications 570+

This scientist: 129 publications — 30th percentile

30% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

View publications distribution as a table
Number of Social Sciences and Humanities scientists by publication count, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
Publications Scientists This scientist
44–53 28
54–63 61
64–73 161
74–83 225
84–93 301
94–103 390
104–113 406
114–123 474
124–133 453 129
134–143 434
144–153 407
154–163 411
164–173 391
174–183 313
184–193 319
194–203 304
204–213 285
214–223 246
224–233 213
234–243 170
244–253 167
254–263 162
264–273 138
274–283 138
284–293 113
294–303 106
304–313 95
314–323 101
324–333 81
334–343 69
344–353 56
354–363 36
364–373 42
374–383 41
384–393 44
394–403 27
404–413 30
414–423 20
424–433 29
434–443 29
444–453 25
454–463 19
464–473 21
474–483 11
484–493 17
494–503 7
504–513 6
514–523 12
524–533 10
534–543 7
544–553 6
554–563 12
564–569 8
570+ 100
Download as CSV

Ulrich R. Orth publication distribution in Social Sciences and Humanities in 2026 - data summary

  • The chart plots the publication count of all 7,777 Social Sciences and Humanities scientists ranked by Research.com in 2026, grouped into 54 ranges running from 44–53 to 570+ publications.
  • Ulrich R. Orth, a Social Sciences and Humanities scholar from Kiel University, records 129 publications - the 30th percentile of the discipline.
  • 30% of ranked Social Sciences and Humanities scientists score the same or lower than Ulrich R. Orth, and about 70% score higher.
  • The median of the discipline falls in the 164–173 publications range, and Ulrich R. Orth ranks below the median.
  • The most crowded range is 114–123 publications, holding 474 scientists (6% of the field).
  • 57% of the field sits in the lowest quarter of the value range (up to 174–183 publications), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 570 publications or more, 100 scientists in all (1% of the field).

Ulrich R. Orth D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Ulrich R. Orth sits on this spectrum.

No. of scientists
100 200 300
Bar chart with 71 bars. Horizontal axis: D-Index, 30 to 100+. Vertical axis: number of scientists, 0 to 313. Most scientists, 313, have 42 D-Index. The last bar groups every scientist with 100 D-Index or more. The highlighted bar, 38 D-Index, is where this scientist sits. 30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 38 D-Index — 26th percentile

26% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

View D-Index distribution as a table
Number of Social Sciences and Humanities scientists by D-index, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
D-Index Scientists This scientist
30 177
31 210
32 222
33 188
34 181
35 243
36 261
37 272
38 278 38
39 300
40 297
41 308
42 313
43 300
44 269
45 260
46 228
47 251
48 203
49 186
50 187
51 166
52 138
53 141
54 131
55 137
56 109
57 129
58 95
59 105
60 106
61 86
62 94
63 77
64 79
65 59
66 68
67 51
68 49
69 40
70 43
71 40
72 50
73 46
74 43
75 45
76 45
77 30
78 25
79 31
80 29
81 18
82 21
83 26
84 15
85 15
86 19
87 19
88 12
89 7
90 19
91 20
92 13
93 9
94 13
95 8
96 7
97 6
98 6
99 6
100+ 97
Download as CSV

Ulrich R. Orth D-index placement in Social Sciences and Humanities in 2026 - data summary

  • The chart plots the discipline H-index (D-index) of all 7,777 Social Sciences and Humanities scientists ranked by Research.com in 2026, grouped into 71 ranges running from 30 to 100+ D-Index.
  • Ulrich R. Orth, a Social Sciences and Humanities scholar from Kiel University, records 38 D-Index - the 26th percentile of the discipline.
  • 26% of ranked Social Sciences and Humanities scientists score the same or lower than Ulrich R. Orth, and about 74% score higher.
  • The median of the discipline falls in the 45 D-Index range, and Ulrich R. Orth ranks below the median.
  • The most crowded range is 42 D-Index, holding 313 scientists (4% of the field).
  • 59% of the field sits in the lowest quarter of the value range (up to 47 D-Index), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 100 D-Index or more, 97 scientists in all (1% of the field).

Overview

Ulrich R. Orth is affiliated with Kiel University in Germany and specializes in research within the broad field of Business, Management and Accounting. Their work primarily focuses on Marketing, supported by expertise in related subfields including Social Psychology, Sociology and Political Science, Gender Studies, and Experimental and Cognitive Psychology.

Their research engages extensively with topics such as Consumer Behavior in Brand Consumption and Identification, which forms the core of their scholarly output. Additional topics studied include Color perception and design, Media, Gender, and Advertising, Consumer Packaging Perceptions and Trends, Media Influence and Health, Customer Service Quality and Loyalty, as well as Olfactory and Sensory Function Studies.

Ulrich R. Orth has coauthored frequently with a number of colleagues, including Gregory M. Rose, Caroline Meyer, Kristina Nickel, and Rebekka Böhm, indicating collaborative efforts in their domain of research.

The scientist has published research across various academic journals and venues where they have contributed multiple papers. Notable publication venues include:

  • Psychology and Marketing
  • European Journal of Marketing
  • Journal of Business Research
  • Journal of Product & Brand Management
  • Sustainability

Recent papers by Ulrich R. Orth highlight a range of interests and research questions:

  • "Cultural Differences in Design-Based Product Evaluation: The Role of Holistic and Analytic Thinking," 2021, Sustainability
  • "Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time," 2021, Journal of Business Ethics
  • "Brand narratives: Content and consequences among heritage brands," 2021, Psychology and Marketing
  • "Can Advertisers Overcome Consumer Qualms with Virtual Reality?," 2020, Journal of Advertising Research
  • "Sports teams heritage: Measurement and application in sponsorship," 2020, Journal of Business Research

Best Publications

  • Holistic Package Design and Consumer Brand Impressions

    Ulrich R. Orth;Keven Malkewitz

  • Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction

    Ulrich R. Orth;Mark T. Green

  • Holistic Package Design and Consumer Brand Impressions

    Unknown

  • Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviors

    Elizabeth Minton;Christopher Lee;Ulrich Orth;Chung-Hyun Kim

  • Store-evoked affect, personalities, and consumer emotional attachments to brands

    Ulrich R. Orth;Yonca Limon;Gregory Rose

  • Dimensions of wine region equity and their impact on consumer preferences

    Ulrich R. Orth;Marianne Mc Garry Wolf;Tim H. Dodd

  • The role of consumer ethnocentrism in food product evaluation

    Ulrich R. Orth;Zuzana Firbasová

  • Consumer Processing of Interior Service Environments: The Interplay Among Visual Complexity, Processing Fluency, and Attractiveness

    Ulrich R. Orth;Ulrich R. Orth;Jochen Wirtz

  • Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

    Sebastian Schmalz;Ulrich R. Orth

  • Emphasizing brand heritage: Does it work? And how?

    Gregory M. Rose;Altaf Merchant;Ulrich R. Orth;Florian Horstmann

  • Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes

    Ulrich R. Orth;Daniela Campana;Keven Malkewitz

  • Promoting brand benefits: the role of consumer psychographics and lifestyle

    Ulrich R. Orth;Mina McDaniel;Tom Shellhammer;Kannapon Lopetcharat

  • Men's and women's responses to sex role portrayals in advertisements

    Ulrich R Orth;Denisa Holancova

  • Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts

    Ulrich R. Orth;Roberta C. Crouch

  • Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging

    Nadine Karnal;Casparus J.A. Machiels;Ulrich R. Orth;Ulrich R. Orth;Ulrich R. Orth;Robert Mai

  • Using attribution theory to explain tourists' attachments to place-based brands

    Ulrich R. Orth;Albert Stöckl;Roberta Veale;Joëlle Brouard

  • Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited

    Ulrich R. Orth;Renata De Marchi

  • Intrapersonal variation in consumer susceptibility to normative influence: toward a better understanding of brand choice decisions

    Ulrich R Orth;Lynn R Kahle

  • Trust during retail encounters: a touchy proposition

    Ulrich R. Orth;Ulrich R. Orth;Tatiana Bouzdine-Chameeva;Kathrin Brand

  • Cross‐national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe

    Ulrich R. Orth;Harold F. Koenig;Zuzana Firbasova

  • Consumer personality and other factors in situational brand choice variation

    Ulrich Orth

Frequent Co-Authors

Gregory M. Rose
Gregory M. Rose University of Washington
Larry Lockshin
Larry Lockshin University of South Australia
Lynn R. Kahle
Lynn R. Kahle University of Oregon
Jochen Wirtz
Jochen Wirtz National University of Singapore
T. Bettina Cornwell
T. Bettina Cornwell University of Oregon
Antoine Bechara
Antoine Bechara University of Southern California
Johan Bruwer
Johan Bruwer University of Adelaide
Roderick J. Brodie
Roderick J. Brodie University of Auckland
Peter J. Danaher
Peter J. Danaher Monash University

External Links

Personal website of Ulrich R. Orth Google Scholar page

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