What is he best known for?
The fields of study he is best known for:
- Social psychology
- Law
- Social science
Lynn R. Kahle focuses on Social psychology, Consumer behaviour, Social value orientations, Advertising and Consumer research.
His research investigates the connection between Social psychology and topics such as Construct that intersect with problems in Antecedent.
Lynn R. Kahle has researched Consumer behaviour in several fields, including Value and Market segmentation.
His study in Value is interdisciplinary in nature, drawing from both Test, Affect and Hierarchy.
His studies in Social value orientations integrate themes in fields like Social inertia, Social science, Adaptation and Social change.
Lynn R. Kahle combines subjects such as Social desirability and Rokeach Value Survey with his study of Consumer research.
His most cited work include:
- A structural equation test of the value-attitude-behavior hierarchy. (1070 citations)
- Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (891 citations)
- Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS) (574 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Social psychology, Advertising, Marketing, Consumer behaviour and Social value orientations.
The Social psychology study combines topics in areas such as Developmental psychology and Conditioning.
His work carried out in the field of Advertising brings together such families of science as Perception and Personality.
His Marketing study integrates concerns from other disciplines, such as Entertainment and Public relations.
Many of his studies involve connections with topics such as Market segmentation and Consumer behaviour.
His Social value orientations research includes elements of Context and Social science.
He most often published in these fields:
- Social psychology (35.47%)
- Advertising (29.07%)
- Marketing (22.67%)
What were the highlights of his more recent work (between 2014-2019)?
- Social psychology (35.47%)
- Advertising (29.07%)
- Marketing (22.67%)
In recent papers he was focusing on the following fields of study:
His scientific interests lie mostly in Social psychology, Advertising, Marketing, Consumer behaviour and Social value orientations.
Lynn R. Kahle interconnects Cognitive psychology, Materialism, Categorization, Assimilation and contrast effects and Sustainable consumption in the investigation of issues within Social psychology.
The Advertising study which covers Personality that intersects with Experiential learning and Brand equity.
His work on Consumer research as part of general Marketing study is frequently linked to Dual, therefore connecting diverse disciplines of science.
His Consumer behaviour research incorporates themes from Customer relationship management, Direct marketing, Sustainability organizations, Social sustainability and Brand extension.
His research in Social value orientations intersects with topics in Implicit attitude, Political economy, Ingratiation and Key.
Between 2014 and 2019, his most popular works were:
- Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast (94 citations)
- The subjective norms of sustainable consumption: A cross-cultural exploration (37 citations)
- Addressing Criticisms of Global Religion Research: A Consumption‐Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior (29 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- Law
- Social science
His primary scientific interests are in Social psychology, Religiosity, Sustainable consumption, Social media and Consumer behaviour.
His research on Social psychology focuses in particular on Cultural bias.
His work deals with themes such as Greening and Social status, which intersect with Religiosity.
His biological study spans a wide range of topics, including Altruism and Marketing, Purchasing.
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