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Psychology

D-Index
53
Citations
18429
World Ranking
4710
National Ranking
2612

Overview

Lynn R. Kahle is affiliated with the University of Oregon in the United States. Their research primarily focuses on Business, Management and Accounting, with a concentration in Marketing. They have contributed to various subfields including Social Psychology, Sociology and Political Science, and Organizational Behavior and Human Resource Management.

The main topics of their research encompass Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values, Environmental Sustainability in Business, Digital Marketing and Social Media, and Customer Service Quality and Loyalty.

Their recent scholarly papers include:

  • What motivates people to be materialistic? Developing a measure of materialism motives, 2020, Journal of Consumer Behaviour
  • Services as emulation marketing: conceptualization and concerns, 2023, Journal of Services Marketing

Frequent co-authors in their research collaborations are:

  • Tina M. Lowrey
  • Joel Huber
  • Eda Gurel-Atay
  • M. Joseph Sirgy
  • David Webb

Their work has been published in journals such as:

  • Journal of Consumer Behaviour
  • Journal of Services Marketing

Lynn R. Kahle has also contributed to academic book publications, including a chapter in the "APA handbook of consumer psychology," published by the American Psychological Association in 2021.

Best Publications

  • Marketing Research: An Applied Orientation

    Naresh K. Malhotra

  • A structural equation test of the value-attitude-behavior hierarchy.

    Pamela M. Homer;Lynn R. Kahle

  • Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

    Lynn R. Kahle;Pamela M. Homer

  • Social Values and Social Change: Adaptation to Life in America

    Lynn R. Kahle

  • Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

    Lynn R. Kahle;Sharon E. Beatty;Pamela M. Homer

  • The involvement—commitment model: Theory and implications

    Sharon E. Beatty;Pamela Homer;Lynn R. Kahle

  • Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

    Sharon E. Beatty;Lynn R. Kahle;Pamela Homer;Shekhar Misra

  • USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS

    Lynn R. Kahle;Patricia Kennedy

  • Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit

    Sharon E. Beatty;Lynn R. Kahle

  • Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation

    Robert Madrigal;Lynn R. Kahle

  • The Nine Nations of North America and the Value Basis of Geographic Segmentation

    Lynn R. Kahle

  • Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective

    Pamela M. Homer;Lynn R. Kahle

  • Personal values and gift-giving behaviors: A study across cultures

    Sharon E. Beatty;Lynn R. Kahle;Pamela Homer

  • Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast

    Elizabeth A. Minton;Lynn R. Kahle;Chung-Hyun Kim

  • Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviors

    Elizabeth Minton;Christopher Lee;Ulrich Orth;Chung-Hyun Kim

  • Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis

    Rajeev Batra;Pamela M. Homer;Lynn R. Kahle

  • Relationship marketing in sports: a functional approach.

    Colleen C. Bee;Lynn R. Kahle

  • Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments

    Elizabeth A. Minton;Lynn R. Kahle

  • The subjective norms of sustainable consumption: A cross-cultural exploration

    Elizabeth A. Minton;Nathalie Spielmann;Lynn R. Kahle;Chung-Hyun Kim

  • Communicating Sustainability for the Green Economy

    Lynn R. Kahle;Eda Gurel-Atay

  • The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination

    Gregory M. Rose;Victoria D. Bush;Lynn Kahle

  • Attitudes cause behaviors: A cross-lagged panel analysis.

    Lynn R. Kahle;John J. Berman

  • CHANGES IN SOCIAL VALUES IN THE UNITED STATES DURING THE PAST DECADE

    Lynn R. Kahle;Basil Poulos

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