World's Best Scientists 2026 revealed!
Award Badge
Rising Stars
2025

D-Index & Metrics

Rising Stars

D-Index
40
Citations
9768
World Ranking
639
National Ranking
31

Business and Management

D-Index
47
Citations
11755
World Ranking
1147
National Ranking
175

Research.com Recognitions

  • 2025 - Research.com Rising Stars Award

Overview

Nick Hajli is affiliated with Loughborough University in the United Kingdom. Their research primarily covers fields within Business, Management and Accounting as well as Social Sciences. Within these broader areas, Hajli's work focuses on subfields including Sociology and Political Science, Marketing, Information Systems and Management, Management Information Systems, and Strategy and Management.

The main topics explored in Hajli's research involve Digital Marketing and Social Media, Technology Adoption and User Behaviour, Big Data and Business Intelligence, Customer Service Quality and Loyalty, Service and Product Innovation, Privacy, Security, and Data Protection, and Competitive and Knowledge Intelligence.

Hajli has contributed to numerous academic journals with frequent publications in venues such as SSRN Electronic Journal, Technological Forecasting and Social Change, Information Technology and People, British Food Journal, and British Journal of Management.

Some of the recent papers authored by Hajli or collaborators in their research network include:

  • The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption, 2021, Technological Forecasting and Social Change
  • How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust, 2020, Journal of Retailing and Consumer Services
  • Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective, 2022, Asia Pacific Journal of Marketing and Logistics
  • How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection, 2021, Technological Forecasting and Social Change
  • Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA, 2022, Information Technology and People

Hajli frequently collaborates with other researchers including Farid Shirazi, Mina Tajvidi, Tahir M. Nisar, Hsiao-Ting Tseng, and Razaz Waheeb Attar, with collaborative works numbering from five up to ten with these co-authors.

Best Publications

  • A study of the impact of social media on consumers

    M. Nick Hajli

  • Social commerce constructs and consumer's intention to buy

    Nick Hajli

  • A social commerce investigation of the role of trust in a social networking site on purchase intentions

    Nick Hajli;Julian Sims;Arash H. Zadeh;Marie-Odile Richard

  • The role of social support on relationship quality and social commerce

    M. Nick Hajli

  • Exploring the path to big data analytics success in healthcare

    Yichuan Wang;Nick Hajli

  • Social commerce: The transfer of power from sellers to buyers

    M. Nick Hajli;Julian Sims

  • Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information

    Nick Hajli;Xiaolin Lin

  • Brand co-creation through social commerce information sharing: The role of social media

    Mina Tajvidi;Marie-Odile Richard;YiChuan Wang;Nick Hajli

  • Branding co-creation with members of online brand communities

    Nick Hajli;Mohana Shanmugam;Savvas Papagiannidis;Debra Zahay

  • Social Word Of Mouth: How Trust Develops in the Market

    Nick Hajli;Xiaolin Lin;Mauricio Featherman;Yichuan Wang

  • Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

    Mina Tajvidi;Yichuan Wang;Nick Hajli;Peter E.D. Love

  • A research framework for social commerce adoption

    Unknown

  • Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective

    Xiaolin Lin;Mauricio Featherman;Stoney L. Brooks;Nick Hajli

  • Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents

    Xiaolin Lin;Xuequn Wang;Nick Hajli

  • The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption

    Mauricio Featherman;Shizhen (Jasper) Jia;Christopher B. Califf;Nick Hajli

  • Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality

    Waqar Nadeem;Mari Juntunen;Farid Shirazi;Nick Hajli

  • Self-Service Technologies and e-Services Risks in Social Commerce Era

    Mauricio S. Featherman;Nick Hajli

  • The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

    Yichuan Wang;Shih Hui Hsiao;Zhiguo Yang;Nick Hajli

  • A study on the continuance participation in on-line communities with social commerce perspective

    M. Nick Hajli;Mohana Shanmugam;Philip Powell;Peter E.D. Love

  • Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective

    Unknown

  • How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust

    Waqar Nadeem;Amir H. Khani;Carsten D. Schultz;Nawal Abdalla Adam

  • Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective

    Nick Hajli

  • Social Word of Mouth: How Trust Develops in the Market

    Nick Hajli;Xiaolin Lin;Mauricio S. Featherman;Yichuan Wang

Frequent Co-Authors

Peter E.D. Love
Peter E.D. Love Curtin University
Jim Smith
Jim Smith Bond University
Zahir Irani
Zahir Irani University of Bradford
Yogesh K. Dwivedi
Yogesh K. Dwivedi King Fahd University of Petroleum and Minerals
Michel Laroche
Michel Laroche Concordia University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring online degrees is a practical option for students looking to advance their career in business and management fields. From entry-level roles to top leadership positions, there are a variety of online pathways available to suit your goals and schedule.

Those aiming for leadership roles may benefit from pursuing a doctorate organizational leadership online. This advanced credential prepares you to manage change, lead teams, and implement strategic vision across industries.

Many students choose to begin or continue their studies at good online colleges, which can offer flexibility, affordability, and national accreditation.

For those interested in specialized sectors, a 2 year construction management degree online provides a direct route to supervisory roles in the growing construction field. Similarly, a online health administration degree is ideal for those seeking to manage healthcare organizations and services.

Online programs allow you to gain valuable skills and credentials, no matter where you are or what your work schedule may be. By selecting quality, accredited degrees, you can build a strong foundation for a successful career in business and management.

Best Scientists Citing Nick Hajli

Trending Scientists