World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
49
Citations
17609
World Ranking
1021
National Ranking
44

Overview

Yaobin Lu is affiliated with Huazhong University of Science and Technology in China. Their research primarily focuses on social sciences and business, management, and accounting, with significant contributions in subfields such as sociology and political science, marketing, artificial intelligence, information systems and management, and organizational behavior and human resource management.

The main topics addressed in their work include digital marketing and social media, technology adoption and user behaviour, AI in service interactions, customer service quality and loyalty, the sharing economy and platforms, knowledge management and sharing, and open source software innovations.

Yaobin Lu has published numerous papers with a consistent presence in notable journals. Among recent publications are:

  • Can AI artifacts influence human cognition? The effects of artificial autonomy in intelligent personal assistants, 2020, International Journal of Information Management
  • Can AI chatbots help retain customers? Impact of AI service quality on customer loyalty, 2023, Internet Research
  • Classifying and measuring the service quality of AI chatbot in frontline service, 2022, Journal of Business Research
  • Dual humanness and trust in conversational AI: A person-centered approach, 2021, Computers in Human Behavior
  • Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing, 2022, International Journal of Research in Marketing

Frequent coauthors collaborating with Yaobin Lu include:

  • Yeming Gong
  • Aihui Chen
  • Sumeet Gupta
  • Zhao Pan
  • Qian Chen

Their scholarly output appears regularly in publication venues such as:

  • Internet Research
  • Industrial Management & Data Systems
  • Information Technology and People
  • MIS Quarterly
  • International Journal of Information Management

Best Publications

  • Integrating TTF and UTAUT to explain mobile banking user adoption

    Tao Zhou;Yaobin Lu;Bin Wang

  • Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China

    Zhaohua Deng;Yaobin Lu;Kwok Kee Wei;Jinlong Zhang

  • From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention

    Yaobin Lu;Ling Zhao;Bin Wang

  • Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective

    Yaobin Lu;Shuiqing Yang;Patrick Y. K. Chau;Yuzhi Cao

  • Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits

    Shuiqing Yang;Yaobin Lu;Sumeet Gupta;Yuzhi Cao

  • Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory

    Yaobin Lu;Tao Zhou;Bin Wang

  • What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences

    Hong Zhang;Yaobin Lu;Sumeet Gupta;Ling Zhao

  • Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services

    Shuwei Zhang;Ling Zhao;Yaobin Lu;Jun Yang

  • Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience

    Tao Zhou;Yaobin Lu

  • Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention

    Ling Zhao;Yaobin Lu

  • Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective

    Ling Zhao;Yaobin Lu;Bin Wang;Patrick Y.K. Chau

  • Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model

    Ling Zhao;Yaobin Lu;Long Zhang;Patrick Y. K. Chau

  • The Relative Importance of Website Design Quality and Service Quality in Determining Consumers’ Online Repurchase Behavior

    Tao Zhou;Yaobin Lu;Bin Wang

  • Customers’ purchase decision-making process in social commerce: A social learning perspective

    Aihui Chen;Yaobin Lu;Bin Wang

  • Disclosure Intention of Location-Related Information in Location-Based Social Network Services

    Ling Zhao;Yaobin Lu;Sumeet Gupta

  • A multidimensional and hierarchical model of mobile service quality

    Yaobin Lu;Long Zhang;Bin Wang

  • How do product recommendations affect impulse buying? An empirical study on WeChat social commerce

    Yanhong Chen;Yaobin Lu;Bin Wang;Zhao Pan

  • Can AI artifacts influence human cognition? The effects of artificial autonomy in intelligent personal assistants

    Qian Hu;Yaobin Lu;Zhao Pan;Yeming Gong

  • The impacts of technological environments and co-creation experiences on customer participation

    Hong Zhang;Yaobin Lu;Bin Wang;Sibin Wu

  • Understanding the evolution of consumer trust in mobile commerce: a longitudinal study

    Jiabao Lin;Bin Wang;Na Wang;Yaobin Lu

  • A study on factors that affect users' behavioral intention to transfer usage from the offline to the online channel

    Yaobin Lu;Yuzhi Cao;Bin Wang;Shuiqing Yang

Frequent Co-Authors

Kwok Kee Wei
Kwok Kee Wei National University of Singapore
Patrick Y. K. Chau
Patrick Y. K. Chau Beijing Normal University
Kin Keung Lai
Kin Keung Lai Shaanxi Normal University
Hefu Liu
Hefu Liu University of Science and Technology of China

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