World's Best Scientists 2026 revealed!
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Rising Stars
2025

D-Index & Metrics

Rising Stars

D-Index
32
Citations
3495
World Ranking
989
National Ranking
53

Business and Management

D-Index
39
Citations
5229
World Ranking
1773
National Ranking
105

Park Thaichon publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Park Thaichon sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 202 publications — 75th percentile

75% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Park Thaichon D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Park Thaichon sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 39 D-Index — 44th percentile

44% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2025 - Research.com Rising Stars Award

Overview

Park Thaichon is affiliated with the University of Southern Queensland in Australia. Their research predominantly spans the fields of Business, Management and Accounting as well as Social Sciences, with a particular focus on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management, and Information Systems and Management.

Their academic output reflects a concentration on several main topics related to marketing and consumer behavior. These topics include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour
  • Environmental Sustainability in Business
  • Sustainable Supply Chain Management

Park Thaichon has published extensively in various scholarly journals. The most frequent publication venues for their work are:

  • Asia Pacific Journal of Marketing and Logistics
  • Journal of Retailing and Consumer Services
  • Australasian Marketing Journal (AMJ)
  • Marketing Intelligence & Planning
  • Journal of Consumer Behaviour

Among the recent papers associated with their research interests are:

  • "Antecedents and consequences of panic buying: The case of COVID-19" (2020) published in International Journal of Consumer Studies
  • "Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention" (2022) in Journal of Retailing and Consumer Services
  • "Surviving an economic downturn: Dynamic capabilities of SMEs" (2021) in Journal of Business Research
  • "Digital content marketing as a catalyst for e-WOM in food tourism" (2020) in Australasian Marketing Journal (AMJ)
  • "The effect of AI quality on customer experience and brand relationship" (2021) in Journal of Consumer Behaviour

Collaboration features prominently in their career, with frequent co-authors including Sara Quach, Scott Weaven, Lorelle Frazer, Ata Allah Taleizadeh, and Lars-Erik Casper Ferm, reflecting sustained research partnerships.

Best Publications

  • Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

    Unknown

  • From connoisseur luxury to mass luxury: value co-creation and co-destruction in the online environment

    Sara Quach;Park Thaichon

  • Surviving an economic downturn: Dynamic capabilities of SMEs

    Scott Weaven;Sara Quach;Park Thaichon;Lorelle Frazer

  • Antecedents and consequences of panic buying: The case of COVID-19

    Catherine Prentice;Sara Quach;Park Thaichon

  • Emotion and advertising effectiveness: A novel facial expression analysis approach

    Nicolas Hamelin;Othmane El Moujahid;Park Thaichon

  • Digital content marketing as a catalyst for e-WOM in food tourism

    Yi Bu;Joy Parkinson;Park Thaichon

  • The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns

    Paramaporn Thaichon;Antonio Lobo;Catherine Prentice;Thu Nguyen Quach

  • The influence of relationship marketing orientation on brand equity in banks

    Dhanushanthini Yoganathan;Charles Jebarajakirthy;Paramaporn Thaichon

  • Hybrid sales structures in the age of e-commerce

    Park Thaichon;Jiraporn Surachartkumtonkun;Sara Quach;Scott Weaven

  • Internet service providers' service quality and its effect on customer loyalty of different usage patterns

    Thu Nguyen Quach;Paramaporn Thaichon;Charles Jebarajakirthy

  • Consumer socialization process: The role of age in children's online shopping behavior

    Park Thaichon

  • Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior

    Unknown

  • The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers

    Unknown

  • Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research

    Unknown

  • Moving from multi-channel to Omni-channel retailing: Special issue introduction

    Park Thaichon;Ian Phau;Scott Weaven

  • Understanding online shopping behaviours and purchase intentions amongst millennials

    Maria Dharmesti;Theresia Rasika Seta Dharmesti;Sarah Kuhne;Park Thaichon

  • A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering

    Unknown

  • Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory

    Lars-Erik Casper Ferm;Park Thaichon

  • Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage

    Unknown

  • An empirical model of home internet services quality in Thailand

    Unknown

  • Online relationship marketing: evolution and theoretical insights into online relationship marketing

    Park Thaichon;Gajendra Liyanaarachchi;Sara Quach;Scott Weaven

  • The role of art infusion in enhancing pro-environmental luxury brand advertising

    Sara Quach;Felix Septianto;Park Thaichon;Reza Ashari Nasution

  • B2B purchase engagement: Examining the key drivers and outcomes in professional services

    Munyaradzi W. Nyadzayo;Riza Casidy;Park Thaichon

  • Price image and the sugrophobia effect on luxury retail purchase intention

    Jun-Hwa Cheah;David Waller;Park Thaichon;Hiram Ting

  • Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms

    Park Thaichon;Sara Quach

  • Storytelling, the scale of persuasion and retention: A neuromarketing approach

    Nicolas Hamelin;Park Thaichon;Christopher Abraham;Nicholas Driver

  • Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry

    Lars-Erik Casper Ferm;Park Thaichon

  • Toward a theory of outside-in marketing: Past, present, and future

    Sara Quach;Park Thaichon;Ju-Yeon Lee;Scott Weaven

  • Revisiting the job performance – burnout relationship

    Catherine Prentice;Park Thaichon

  • Customer participation in firm-initiated activities via social media: Understanding the role of experiential value:

    Sara Quach;Wei Shao;Mitchell Ross;Park Thaichon

Frequent Co-Authors

Scott Keith W Weaven
Scott Keith W Weaven Griffith University
Vanessa Ratten
Vanessa Ratten La Trobe University
Charles Jebarajakirthy
Charles Jebarajakirthy Sunway University
James R. Brown
James R. Brown West Virginia University
Debra Ann Grace
Debra Ann Grace Griffith University
Robert W. Palmatier
Robert W. Palmatier University of Washington
Catherine Prentice
Catherine Prentice University of Southern Queensland
Bill Merrilees
Bill Merrilees Griffith University
Ian Phau
Ian Phau Curtin University
Ata Allah Taleizadeh
Ata Allah Taleizadeh University of Tehran

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