2026 Charles Jebarajakirthy: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	38	1885	1765	17	17	86	4368

Overview

Charles Jebarajakirthy is affiliated with Sunway University in Malaysia and has contributed extensively to the fields of Business, Management, and Accounting as well as Social Sciences. Their research primarily focuses on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management, and Business and International Management.

The main topics covered by their work include:

Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Consumer Retail Behavior Studies
Customer Service Quality and Loyalty
Technology Adoption and User Behaviour
Service and Product Innovation
Innovation and Socioeconomic Development

Jebarajakirthy has published in several academic journals, with frequent publications appearing in:

Journal of Retailing and Consumer Services
Marketing Intelligence & Planning
Journal of Business Research
Swinburne Research Bank (Swinburne University of Technology)
Psychology and Marketing

Recent papers authored or coauthored by Jebarajakirthy include:

Impact of online convenience on mobile banking adoption intention: A moderated mediation approach, 2020, Journal of Retailing and Consumer Services
Mobile advertising: A systematic literature review and future research agenda, 2021, International Journal of Consumer Studies

Frequent collaborators with Jebarajakirthy are:

Haroon Iqbal Maseeh
Manish Das
Amit Shankar
Raiswa Saha
Scott Weaven

The research interests and publication themes suggest a focus on understanding consumer behavior, digital marketing mechanisms, and factors influencing technology adoption and service innovation within business contexts. Jebarajakirthy's contributions span both theoretical development and empirical studies, often appearing in journals oriented towards consumer studies, retailing, and marketing intelligence.

Best Publications

The influence of e-banking service quality on customer loyalty

Amit Shankar;Charles Jebarajakirthy

299
Citations
How do electronic word of mouth practices contribute to mobile banking adoption

Amit Shankar;Charles Jebarajakirthy;Ashaduzzaman

273
Citations
How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?

Rambalak Yadav;M.S. Balaji;Charles Jebarajakirthy

250
Citations
Impact of online convenience on mobile banking adoption intention: A moderated mediation approach

Charles Jebarajakirthy;Amit Shankar

216
Citations
Online food delivery: A systematic synthesis of literature and a framework development

Unknown

191
Citations
Mobile advertising: A systematic literature review and future research agenda

Charles Jebarajakirthy;Haroon Iqbal Maseeh;Zakir Morshed;Amit Shankar

173
Citations
The influence of relationship marketing orientation on brand equity in banks

Dhanushanthini Yoganathan;Charles Jebarajakirthy;Paramaporn Thaichon

149
Citations
Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels:

Payal S. Kapoor;M. S. Balaji;Yangyang Jiang;Charles Jebarajakirthy

143
Citations
Privacy concerns in e‐commerce: A multilevel meta‐analysis

Haroon Iqbal Maseeh;Charles Jebarajakirthy;Robin Pentecost;Denni Arli

129
Citations
Internet service providers' service quality and its effect on customer loyalty of different usage patterns

Thu Nguyen Quach;Paramaporn Thaichon;Charles Jebarajakirthy

124
Citations
Value co-creation: a review of literature and future research agenda

Victor Saha;Praveen Goyal;Charles Jebarajakirthy

114
Citations
Artificial intelligence in marketing: A meta‐analytic review

Unknown

108
Citations
Aspirational consumption at the bottom of pyramid: A review of literature and future research directions

Abhinav Srivastava;Srabanti Mukherjee;Charles Jebarajakirthy

101
Citations
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Hafizul Islam;Charles Jebarajakirthy;Amit Shankar

85
Citations
Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach

S.R. Nikhashemi;Charles Jebarajakirthy;Khaldoon Nusair

83
Citations
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour

Unknown

79
Citations
A meta-analytic review of mobile advertising research

Haroon Iqbal Maseeh;Charles Jebarajakirthy;Robin Pentecost;Md. Ashaduzzaman

75
Citations
Place Branding: A Systematic Literature Review and Future Research Agenda

Unknown

72
Citations
Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance

Manish Das;Mohshin Habib;Victor Saha;Charles Jebarajakirthy

68
Citations
Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region

Manish Das;Charles Jebarajakirthy

53
Citations
Exploring Mobile Banking Service Quality: A Qualitative Approach

Amit Shankar;Biplab Datta;Charles Jebarajakirthy;Srabanti Mukherjee

44
Citations
Uniqueness and luxury: A moderated mediation approach

Charles Jebarajakirthy;Manish Das

42
Citations
An application of retailing service quality practices influencing customer loyalty toward retailers

Achchuthan Sivapalan;Charles Jebarajakirthy

42
Citations
War affected youth as consumers of microcredit: an application and extension of the Theory of Planned Behaviour

Charles Jebarajakirthy;Antonio C. Lobo

31
Citations

Frequent Co-Authors

Park Thaichon University of Southern Queensland

Scott Keith W Weaven Griffith University

M.S. Balaji RMIT University

Sean Sands Swinburne University of Technology

Arpan Kumar Kar Indian Institute of Technology Delhi

External Links

Personal website of Charles Jebarajakirthy

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