World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
35
Citations
4880
World Ranking
2212
National Ranking
130

Overview

Sean Sands is affiliated with Swinburne University of Technology in Australia and specializes primarily in the fields of Business, Management and Accounting as well as Social Sciences. Their research spans various subfields including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Artificial Intelligence, and Experimental and Cognitive Psychology.

The scientist's main topics of research focus on Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Customer Service Quality and Loyalty, Media Influence and Health, AI in Service Interactions, and Evolutionary Psychology and Human Behavior.

Sean Sands has contributed to several peer-reviewed publications, with recent papers including:

  • Unreal influence: leveraging AI in influencer marketing (2022) published in European Journal of Marketing
  • False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers (2022) in Business Horizons
  • Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021) in Journal of Advertising
  • Managing the human-chatbot divide: how service scripts influence service experience (2020) in Journal of service management
  • Augmented reality and the customer journey: An exploratory study (2020) in Australasian Marketing Journal (AMJ)

Frequently collaborating with other researchers, Sean Sands has worked alongside Carla Ferraro, Colin Campbell, Vlad Demsar, Jason Pallant, and Eli Cohen.

Their work is regularly published in notable venues such as Business Horizons, Australasian Marketing Journal (AMJ), Journal of Advertising Research, Psychology and Marketing, and Journal of Retailing and Consumer Services.

Best Publications

  • From data to action: How marketers can leverage AI

    Colin Campbell;Colin Campbell;Sean Sands;Carla Ferraro;Hsiu-Yuan (Jody) Tsao

  • Environmental concern and environmental purchase intentions: The mediating role of learning strategy☆

    Joshua Daniel Newton;Yelena Tsarenko;Carla Renee Ferraro;Sean James Sands

  • The role of fashionability in second-hand shopping motivations

    Carla Ferraro;Sean Sands;Jan Brace-Govan

  • Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

    Colin L. Campbell;Kirk Plangger;Sean Sands;Jan Kietzmann

  • Understanding retail experiences: The case for ethnography

    Michael John Healy;Michael Bryan Beverland;Harmen Oppewal;Sean James Sands

  • Segmenting consumer reactions to social network marketing

    Colin Leslie Campbell;Carla Renee Ferraro;Sean James Sands

  • Environmentally conscious consumption: The role of retailers and peers as external influences

    Yelena Tsarenko;Carla Renee Ferraro;Sean James Sands;Colin McLeod

  • Segmenting multichannel consumers across search, purchase and after-sales

    Sean Sands;Carla Ferraro;Colin Campbell;Jason Pallant

  • Managing the human–chatbot divide: how service scripts influence service experience

    Sean Sands;Carla Ferraro;Colin Campbell;Hsiu-Yuan Tsao

  • The effects of in-store themed events on consumer store choice decisions

    Sean James Sands;Harmen Oppewal;Michael Bryan Beverland

  • Product customization: A profile of consumer demand

    Jessica Pallant;Sean Sands;Ingo Karpen

  • Augmented reality and the customer journey: An exploratory study:

    Beatrice Romano;Sean Sands;Jason I. Pallant

  • Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers

    Unknown

  • Dynamic marketing capabilities view on creating market change

    Reza Kachouie;Felix Mavondo;Sean Sands

  • Alternative protein consumption: A systematic review and future research directions

    Unknown

  • Uncovering wicked problem's system structure: seeing the forest for the trees

    Ann Marie Kennedy;Sommer Kapitan;Neha Bajaj;Angelina Bakonyi

  • The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior

    Sean James Sands;Harmen Oppewal;Michael Bryan Beverland

  • Diversity in the digital age: how consumers respond to diverse virtual influencers

    Unknown

  • What Drives Consumers To Engage with Influencers?: Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships

    Justine Rapp Farrell;Colin Campbell;Sean Sands

  • Who Shares? Profiling Consumers in the Sharing Economy:

    Sean Sands;Carla Ferraro;Colin Campbell;Jan Kietzmann

  • When and how consumers are willing to exchange data with retailers: An exploratory segmentation

    Jason I. Pallant;Jessica L. Pallant;Sean J. Sands;Carla R. Ferraro

  • Retailers' strategic responses to economic downturn: insights from down under

    Sean Sands;Carla Ferraro

  • Does the online channel pay? A comparison of online versus offline information search on physical store spend

    Sean Sands;Carla Ferraro;Sandra Luxton

  • Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement

    Camilla Bond;Carla Ferraro;Sandra Luxton;Sean Sands

Frequent Co-Authors

Michael B. Beverland
Michael B. Beverland University of Sussex
Harmen Oppewal
Harmen Oppewal Monash University
Peter J. Danaher
Peter J. Danaher Monash University
Felix T Mavondo
Felix T Mavondo Monash University
Leyland Pitt
Leyland Pitt Simon Fraser University
Charles Jebarajakirthy
Charles Jebarajakirthy Sunway University

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