The scientist’s investigation covers issues in Marketing, Advertising, Loyalty, Context and Structural equation modeling. His Service quality, Customer satisfaction and Consumer behaviour study in the realm of Marketing interacts with subjects such as Destinations and Hospitality industry. He works mostly in the field of Consumer behaviour, limiting it down to concerns involving Word of mouth and, occasionally, User-generated content.
His Advertising research is multidisciplinary, incorporating perspectives in Social media, Web design and Conversion marketing. The various areas that Anil Bilgihan examines in his Loyalty study include Loyalty business model and Social psychology. His Context study combines topics from a wide range of disciplines, such as Organizational commitment and The Internet.
His primary areas of investigation include Marketing, Advertising, Hospitality industry, Hospitality and Context. His work on Loyalty, Service and Service provider as part of his general Marketing study is frequently connected to Hospitality management studies and Information technology, thereby bridging the divide between different branches of science. His Loyalty study incorporates themes from Big Five personality traits, Loyalty business model and Social psychology, Organizational commitment.
His Loyalty business model research includes themes of Customer satisfaction and Customer retention. His research in the fields of Consumer behaviour overlaps with other disciplines such as Structural equation modeling. The study incorporates disciplines such as Brand image, Applied psychology and Service recovery in addition to Context.
Anil Bilgihan mostly deals with Marketing, Consumer behaviour, Context, Social psychology and Hospitality. His Marketing research integrates issues from User-generated content and Investment. His Investment research is multidisciplinary, incorporating elements of Loyalty business model, Loyalty and Retail industry.
His studies in Consumer behaviour integrate themes in fields like Congruence and Emoticon. His work carried out in the field of Context brings together such families of science as Social media, Altruism, Service recovery and Compensation. He interconnects Applied psychology and Helpfulness in the investigation of issues within Social media.
Anil Bilgihan focuses on Social psychology, Context, Marketing, Brand image and Social media. His work in the fields of Social psychology, such as Altruism and Compensation, overlaps with other areas such as Multilevel model and Hospitality management studies. In his works, Anil Bilgihan undertakes multidisciplinary study on Context and Beverage industry.
Marketing and Electronic word of mouth are frequently intertwined in his study.
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Customer loyalty: a review and future directions with a special focus on the hospitality industry
Jay Kandampully;Tingting (Christina) Zhang;Anil Bilgihan.
International Journal of Contemporary Hospitality Management (2015)
Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews
Katerina Berezina;Anil Bilgihan;Cihan Cobanoglu;Fevzi Okumus.
Journal of Hospitality Marketing & Management (2016)
Generating brand awareness in Online Social Networks
Albert A. Barreda;Anil Bilgihan;Khaldoon Nusair;Fevzi Okumus.
Computers in Human Behavior (2015)
Generation Y travelers' commitment to online social network websites
Khaldoon “Khal” Nusair;Anil Bilgihan;Fevzi Okumus;Cihan Cobanoglu.
Tourism Management (2013)
Consumer perception of knowledge-sharing in travel-related Online Social Networks
Anil Bilgihan;Albert A. Barreda;Fevzi Okumus;Khaldoon Nusair.
Tourism Management (2016)
What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
Ahmet Bulent Ozturk;Anil Bilgihan;Khaldoon Nusair;Fevzi Okumus.
International Journal of Information Management (2016)
Gen Y customer loyalty in online shopping
Computers in Human Behavior (2016)
Security-related factors in extended UTAUT model for NFC based mobile payment in the restaurant industry
Jalayer Khalilzadeh;Ahmet Bulent Ozturk;Anil Bilgihan.
Computers in Human Behavior (2017)
Towards a unified customer experience in online shopping environments
Anil Bilgihan;Jay Kandampully;Tingting (Christina) Zhang.
International Journal of Quality and Service Sciences (2016)
The effect of website features in online relationship marketing
Anil Bilgihan;Milos Bujisic.
Electronic Commerce Research and Applications (2015)
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