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D-Index & Metrics

Business and Management

D-Index
35
Citations
5933
World Ranking
2194
National Ranking
128

Overview

Constanza Bianchi is affiliated with Queensland University of Technology in Australia and has contributed extensively to research within the field of Business, Management and Accounting. Their work spans multiple subfields including Marketing, Strategy and Management, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Social Psychology.

Their research interests encompass a range of topics related to consumer behavior and service innovation. Notable areas of focus include:

  • Service and Product Innovation
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • International Business and Foreign Direct Investment
  • Environmental Sustainability in Business
  • Digital Marketing and Social Media

Bianchi has published across several academic journals, with frequent appearances in:

  • Journal of Services Marketing
  • Corporate Social Responsibility and Environmental Management
  • The International Review of Retail Distribution and Consumer Research
  • Journal of Business Research
  • Tourism Review

Some of Bianchi's recent papers include:

  • Exploring how internet services can enhance elderly well-being, 2021, Journal of Services Marketing
  • Consumer motivations to purchase from benefit corporations (B Corps), 2020, Corporate Social Responsibility and Environmental Management
  • Exploring sustainable fashion consumption among eco-conscious women in Chile, 2021, The International Review of Retail Distribution and Consumer Research
  • Antecedents of tourists' solo travel intentions, 2021, Tourism Review
  • Investigating the drivers of wearable technology adoption for healthcare in South America, 2022, Information Technology and People

Their collaborative work often involves a group of recurrent coauthors, including Abu Saleh, Verónica Devenin, Valentina Reyes, Pilar Gardiazabal, and Matías M. González Hernández.

Best Publications

  • Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market

    Steven Pike;Constanza Bianchi;Gayle Kerr;Charles Patti

  • Risk, trust, and consumer online purchasing behaviour: a Chilean perspective

    Constanza Bianchi;Lynda Andrews

  • Examining the role of wine brand love on brand loyalty: A multi-country comparison

    Judy Drennan;Constanza Bianchi;Silvia Cacho-Elizondo;Sandra Loureiro

  • Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in Chile

    Constanza C. Bianchi;Enrique Ostale

  • Consumer clothing disposal behaviour: a comparative study

    Constanza Bianchi;Constanza Bianchi;Grete Birtwistle

  • Sell, give away, or donate: an exploratory study of fashion clothing disposal behaviour in two countries

    Constanza Bianchi;Grete Birtwistle

  • Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)

    Constanza Bianchi;Constanza Bianchi;Steven Pike;Ian Lings

  • Internet marketing capabilities and international market growth

    Shane Mathews;Constanza Bianchi;Keith J. Perks;Marilyn Healy

  • Internet marketing and export market growth in Chile

    Constanza Bianchi;Constanza Bianchi;Shane Mathews

  • Destination Brand Equity for Australia: Testing a Model of CBBE in Short-Haul and Long-Haul Markets

    Steven Pike;Constanza Bianchi

  • An Institutional Perspective on Retail Internationalization Success: Home Depot in Chile

    Constanza C Bianchi;Stephen J Arnold

  • Drivers of local food consumption: a comparative study

    Constanza Bianchi;Gary Mortimer

  • SME international performance in Latin America: The role of entrepreneurial and technological capabilities

    Constanza Bianchi;Charmaine Glavas;Shane Mathews

  • Investigating marketing managers' perspectives on social media in Chile

    Constanza Bianchi;Lynda Andrews

  • Retail internationalisation from emerging markets: case study evidence from Chile

    Constanza Bianchi

  • Consumer internet purchasing behavior in Chile

    Lynda Andrews;Constanza Bianchi

  • On importer trust and commitment: a comparative study of two developing countries

    Constanza Bianchi;Abu Saleh

  • Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile

    Constanza Bianchi;Constanza Bianchi;Sandra Milberg;Andres Cúneo;Andres Cúneo

  • Antecedents of SME export intensity in a Latin American Market

    Constanza Bianchi;Constanza Bianchi;Rumintha Wickramasekera

  • Solo Holiday Travellers: Motivators and Drivers of Satisfaction and Dissatisfaction

    Constanza Bianchi;Constanza Bianchi

Frequent Co-Authors

Steven Pike
Steven Pike Queensland University of Technology
Judy Drennan
Judy Drennan Queensland University of Technology
Ian Lings
Ian Lings Queensland University of Technology
Sandra Loureiro
Sandra Loureiro ISCTE - University Institute of Lisbon

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