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Leonidas C. Leonidou

Leonidas C. Leonidou

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Business and Management
Cyprus
2026

D-Index & Metrics

Business and Management

D-Index
63
Citations
20255
World Ranking
437
National Ranking
3

Research.com Recognitions

  • 2026 - Research.com Business and Management in Cyprus Leader Award
  • 2025 - Research.com Business and Management in Cyprus Leader Award
  • 2024 - Research.com Business and Management in Cyprus Leader Award
  • 2023 - Research.com Business and Management in Cyprus Leader Award
  • 2022 - Research.com Business and Management in Cyprus Leader Award

Overview

Leonidas C. Leonidou is affiliated with the University of Cyprus in Cyprus and has an extensive publication record primarily in the field of Business, Management, and Accounting. Their research contributions span several subfields including Strategy and Management, Organizational Behavior and Human Resource Management, Marketing, Information Systems and Management, and Sociology and Political Science.

The scientist has published work in several academic venues, with notable frequency in the Journal of Business Research and Management International Review. Additional publication venues include Psychology and Marketing, International Business Review, and the Journal of the Academy of Marketing Science.

Frequent co-authors collaborating with Leonidas C. Leonidou include Paul Christodoulides, Bilge Aykol, Pantelitsa P. Eteokleous, Dayananda Palihawadana, and Fangfang Li.

The main research topics addressed in their work include International Business and Foreign Direct Investment, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty, Innovation and Knowledge Management, Environmental Sustainability in Business, Global Trade and Economics, and Digital Marketing and Social Media.

Among the recent papers authored or co-authored by Leonidas C. Leonidou are:

  • Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda, 2022, Journal of Business Research

Additional recent papers within their research network include works by co-authors such as Fangfang Li and Alexis Ioannidis on topics related to social media marketing, marketing research, and sustainability practices in hospitality. Examples include:

  • Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda, 2020, Journal of the Academy of Marketing Science
  • Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus, 2022, Psychology and Marketing
  • Applying the reduce, reuse, and recycle principle in the hospitality sector: Its antecedents and performance implications, 2021, Business Strategy and the Environment
  • Integrating fair trade with circular economy: Personality traits, consumer engagement, and ethically-minded behavior, 2022, Journal of Business Research

Best Publications

  • The Export Development Process: An Integrative Review of Empirical Models

    Leonidas C. Leonidou;Constantine S. Katsikeas

  • Firm-level export performance assessment: Review, evaluation, and development

    Constantine S. Katsikeas;Leonidas C. Leonidou;Neil A. Morgan

  • An Analysis of the Barriers Hindering Small Business Export Development

    Leonidas C. Leonidou

  • Marketing strategy determinants of export performance: a meta-analysis

    Leonidas C Leonidou;Constantine S Katsikeas;Saeed Samiee

  • Identifying Managerial Influences on Exporting: Past Research and Future Directions:

    Leonidas C. Leonidou;Constantine S. Katsikeas;Nigel F. Piercy

  • Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

    Fangfang Li;Jorma Larimo;Leonidas C. Leonidou

  • STANDARDIZATION VERSUS ADAPTATION OF INTERNATIONAL MARKETING STRATEGY: AN INTEGRATIVE ASSESSMENT OF THE EMPIRICAL RESEARCH

    Marios Theodosiou;Leonidas C. Leonidou

  • Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

    Leonidas C. Leonidou;Constantinos N. Leonidou;Thomas A. Fotiadis;Athina Zeriti

  • Assessing Performance Outcomes in Marketing

    Constantine S. Katsikeas;Neil A. Morgan;Leonidas C. Leonidou;G. Tomas M. Hult

  • Empirical Research on Export Barriers: Review, Assessment, and Synthesis:

    Leonidas C. Leonidou

  • Antecedents and outcomes of consumer environmentally-friendly attitudes and behaviour

    Leonidas C. Leonidou;Constantinos N. Leonidou;Olga Kvasova

  • An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers

    Leonidas C. Leonidou;Constantine S. Katsikeas;Dayananda Palihawadana;Stavroula A. Spyropoulou

  • Export barriers: non‐exporters′ perceptions

    Leonidas C. Leonidou

  • Research into environmental marketing/management: a bibliographic analysis

    Constantinos N. Leonidou;Leonidas C. Leonidou

  • Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces

    Leonidas C. Leonidou;Paul Christodoulides;Lida P. Kyrgidou;Dayananda Palihawadana

  • National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance

    Leonidas C . Leonidou;Dayananda Palihawadana;Marios Theodosiou

  • Evaluating the green advertising practices of international firms: a trend analysis

    Leonidas C. Leonidou;Constantinos N. Leonidou;Dayananda Palihawadana;Magnus Hultman

  • National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance:

    Leonidas C. Leonidou;Dayananda Palihawadana;Marios Theodosiou

  • Five decades of business research into exporting: A bibliographic analysis

    Leonidas C. Leonidou;Constantine S. Katsikeas;Dafnis N. Coudounaris

  • Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships

    Leonidas C. Leonidou;Michael A. Talias;Constantinos N. Leonidou

  • Exporter–importer relationship quality: The inhibiting role of uncertainty, distance, and conflict

    Leonidas C. Leonidou;Bradley R. Barnes;Michael A. Talias

Frequent Co-Authors

Constantine S. Katsikeas
Constantine S. Katsikeas University of Leeds
Saeed Samiee
Saeed Samiee University of Tulsa
Bradley R. Barnes
Bradley R. Barnes Lingnan University
Neil A. Morgan
Neil A. Morgan University of Wisconsin–Madison
Leyland Pitt
Leyland Pitt Simon Fraser University
G. Tomas M. Hult
G. Tomas M. Hult Michigan State University
Nigel F. Piercy
Nigel F. Piercy University of Warwick

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