What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Social science
Leonidas C. Leonidou spends much of his time researching Marketing, Empirical research, Industrial organization, Export performance and Green marketing.
His study in International marketing, Marketing research, Marketing strategy, Marketing management and Industrial marketing falls within the category of Marketing.
His Industrial marketing study combines topics in areas such as Internationalization and Accounting.
His Industrial organization study integrates concerns from other disciplines, such as Competitive advantage and Resource-based view.
His Export performance research includes themes of Development theory and Diversity.
The concepts of his Green marketing study are interwoven with issues in Obedience, Product and Consumer behaviour.
His most cited work include:
- The Export Development Process: An Integrative Review of Empirical Models (837 citations)
- Firm-Level Export Performance Assessment: Review, Evaluation, and Development (679 citations)
- Marketing strategy determinants of export performance: a meta-analysis (566 citations)
What are the main themes of his work throughout his whole career to date?
Leonidas C. Leonidou focuses on Marketing, International business, Industrial organization, Social psychology and Empirical research.
His research in the fields of Marketing research, Industrial marketing and Marketing management overlaps with other disciplines such as Perception and Extant taxon.
His studies in Marketing management integrate themes in fields like Marketing strategy and Marketing mix.
His studies deal with areas such as Quality, Social responsibility, Content analysis and Political economy as well as International business.
His study in the field of Export performance also crosses realms of Adaptation.
His work on Betrayal as part of his general Social psychology study is frequently connected to Structural equation modeling, Control effect and Conceptual model, thereby bridging the divide between different branches of science.
He most often published in these fields:
- Marketing (59.50%)
- International business (19.83%)
- Industrial organization (19.01%)
What were the highlights of his more recent work (between 2016-2021)?
- Social psychology (14.88%)
- International business (19.83%)
- Marketing (59.50%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Social psychology, International business, Marketing, Empirical research and Public relations.
Leonidas C. Leonidou studied Social psychology and Opportunism that intersect with Microeconomics.
His study in International business is interdisciplinary in nature, drawing from both Quality, International marketing, Social responsibility and Marketing research.
His Quality research incorporates elements of Marketing science and Social bonding.
His study ties his expertise on Affect together with the subject of Marketing.
His study on Psychological contract and Corporate social responsibility is often connected to Coronavirus disease 2019, Perspective and Service climate as part of broader study in Public relations.
Between 2016 and 2021, his most popular works were:
- Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces (64 citations)
- Betrayal in international buyer-seller relationships: Its drivers and performance implications (16 citations)
- Exporter-importer business relationships: Past empirical research and future directions (15 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social science
His primary areas of study are Social psychology, International business, Quality, Empirical research and Knowledge management.
In general Social psychology study, his work on Emotional intelligence and Betrayal often relates to the realm of Sample and Foreign market, thereby connecting several areas of interest.
Leonidas C. Leonidou combines subjects such as Marketing research and Social bonding with his study of International business.
The Quality study combines topics in areas such as Marketing science and International marketing.
Borrowing concepts from Marketing, Leonidas C. Leonidou weaves in ideas under State of the art review.
His Marketing study frequently links to related topics such as Industrial organization.
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