World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
50
Citations
20474
World Ranking
963
National Ranking
416

Neil A. Morgan publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Neil A. Morgan sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 108 publications — 33rd percentile

33% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Neil A. Morgan D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Neil A. Morgan sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 50 D-Index — 68th percentile

68% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 1966 - Fellow of the American Association for the Advancement of Science (AAAS)

Overview

Neil A. Morgan is affiliated with the University of Wisconsin-Madison in the United States and has made significant contributions in the fields of Business, Management, and Accounting. Their research spans various subfields including Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Economics and Econometrics.

The scientist's work focuses on several key topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Service and Product Innovation, and Business Strategies and Innovation.

Frequent coauthors in their research include Lopo L. Rego, Abhi Bhattacharya, Kimberly A. Whitler, Giuseppe Musarra, and Hui Feng. These collaborations have contributed to a variety of research outputs published in well-known academic journals.

Neil A. Morgan's notable recent papers include:

  • Marketing performance assessment and accountability: Process and outcomes (2021), published in International Journal of Research in Marketing
  • Examining Why and When Market Share Drives Firm Profit (2021), published in Journal of Marketing
  • Upper echelons research in marketing (2020), published in Journal of the Academy of Marketing Science
  • Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities (2020), published in Journal of Marketing Research
  • Outside-in marketing: Renaissance and future (2020), published in Industrial Marketing Management

The main venues for their publications are:

  • Journal of Marketing
  • Journal of the Academy of Marketing Science
  • Journal of Marketing Research
  • International Journal of Research in Marketing
  • Industrial Marketing Management

In recognition of their contributions to science, Neil A. Morgan was awarded the title of Fellow of the American Association for the Advancement of Science (AAAS) in 1966.

Best Publications

  • Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

    Douglas W. Vorhies;Neil A. Morgan

  • Market orientation, marketing capabilities, and firm performance

    Neil A. Morgan;Douglas W. Vorhies;Charlotte H. Mason

  • Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

    Neil A. Morgan;Anna Kaleka;Constantine S. Katsikeas

  • Firm-level export performance assessment: Review, evaluation, and development

    Constantine S. Katsikeas;Leonidas C. Leonidou;Neil A. Morgan

  • A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

    Douglas W. Vorhies;Neil A. Morgan

  • Marketing and business performance

    Neil A. Morgan

  • The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance

    Neil A. Morgan;Lopo Leotte Rego

  • Linking marketing capabilities with profit growth

    Neil A. Morgan;Rebecca J. Slotegraaf;Douglas W. Vorhies

  • Export marketing strategy implementation, export marketing capabilities, and export venture performance

    Neil A. Morgan;Constantine S. Katsikeas;Douglas W. Vorhies

  • Assessing Performance Outcomes in Marketing

    Constantine S. Katsikeas;Neil A. Morgan;Leonidas C. Leonidou;G. Tomas M. Hult

  • “Greening” the marketing mix: do firms do it and does it pay off?

    Constantinos N. Leonidou;Constantine S. Katsikeas;Neil A. Morgan

  • Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

    Neil A Morgan;Bruce H Clark;Rich Gooner

  • Brand Portfolio Strategy and Firm Performance

    Neil A. Morgan;Lopo L. Rego

  • Internal marketing—The missing half of the marketing programme

    Nigel Piercy;Neil Morgan

  • Consumer-Based Brand Equity and Firm Risk:

    Lopo L. Rego;Matthew T. Billett;Neil A. Morgan

  • Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study

    Neil A. Morgan;Shaoming Zou;Douglas W. Vorhies;Constantine S. Katsikeas

  • Understanding Firms' Customer Satisfaction Information Usage

    Neil A. Morgan;Eugene W. Anderson;Vikas Mittal

  • Reexamining the Market Share–Customer Satisfaction Relationship:

    Lopo L. Rego;Neil A. Morgan;Claes Fornell

  • Research in marketing strategy

    Neil A. Morgan;Kimberly A. Whitler;Hui Feng;Simos Chari

  • Marketing Department Power and Firm Performance

    Hui Feng;Neil A. Morgan;Lopo L. Rego

  • Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms

    Yinghong (Susan) Wei;Neil A. Morgan

Frequent Co-Authors

Nigel F. Piercy
Nigel F. Piercy University of Warwick
Constantine S. Katsikeas
Constantine S. Katsikeas University of Leeds
Vikas Mittal
Vikas Mittal Rice University
David W. Cravens
David W. Cravens Texas Christian University
G. Tomas M. Hult
G. Tomas M. Hult Michigan State University
Claes Fornell
Claes Fornell University of Michigan–Ann Arbor
Leonidas C. Leonidou
Leonidas C. Leonidou University of Cyprus
Robert E. Morgan
Robert E. Morgan Cardiff University
William D. Perreault
William D. Perreault University of North Carolina at Chapel Hill
Sunil Mithas
Sunil Mithas University of South Florida

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring online degrees in Business and Management opens up diverse career opportunities and offers significant flexibility. Today, many students are interested in finding the cheapest masters degrees to minimize financial burden while still advancing their education and careers.

For those drawn to emerging fields, data science is in high demand. You can pursue a cheap online masters degree in data science and gain analytical skills applicable across various sectors like finance, healthcare, and marketing.

If leadership and organizational development are your passions, a doctorate organizational leadership online can further enhance your expertise and qualify you for top executive or academic roles.

It is crucial to ensure the quality and recognition of your degree. Always choose institutions recognized as accredited online schools to ensure your qualifications are respected by employers and other universities.

Best Scientists Citing Neil A. Morgan

Trending Scientists

Recently Published Articles