2026 Neil A. Morgan: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	50	963	898	416	380	108	20474

Research.com Recognitions

1966 - Fellow of the American Association for the Advancement of Science (AAAS)

Overview

Neil A. Morgan is affiliated with the University of Wisconsin-Madison in the United States and has made significant contributions in the fields of Business, Management, and Accounting. Their research spans various subfields including Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Economics and Econometrics.

The scientist's work focuses on several key topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Service and Product Innovation, and Business Strategies and Innovation.

Frequent coauthors in their research include Lopo L. Rego, Abhi Bhattacharya, Kimberly A. Whitler, Giuseppe Musarra, and Hui Feng. These collaborations have contributed to a variety of research outputs published in well-known academic journals.

Neil A. Morgan's notable recent papers include:

Marketing performance assessment and accountability: Process and outcomes (2021), published in International Journal of Research in Marketing
Examining Why and When Market Share Drives Firm Profit (2021), published in Journal of Marketing
Upper echelons research in marketing (2020), published in Journal of the Academy of Marketing Science
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities (2020), published in Journal of Marketing Research
Outside-in marketing: Renaissance and future (2020), published in Industrial Marketing Management

The main venues for their publications are:

Journal of Marketing
Journal of the Academy of Marketing Science
Journal of Marketing Research
International Journal of Research in Marketing
Industrial Marketing Management

In recognition of their contributions to science, Neil A. Morgan was awarded the title of Fellow of the American Association for the Advancement of Science (AAAS) in 1966.

Best Publications

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

Douglas W. Vorhies;Neil A. Morgan

2279
Citations
Market orientation, marketing capabilities, and firm performance

Neil A. Morgan;Douglas W. Vorhies;Charlotte H. Mason

2115
Citations
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

Neil A. Morgan;Anna Kaleka;Constantine S. Katsikeas

1409
Citations
Firm-level export performance assessment: Review, evaluation, and development

Constantine S. Katsikeas;Leonidas C. Leonidou;Neil A. Morgan

1321
Citations
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Douglas W. Vorhies;Neil A. Morgan

992
Citations
Marketing and business performance

Neil A. Morgan

915
Citations
The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance

Neil A. Morgan;Lopo Leotte Rego

766
Citations
Linking marketing capabilities with profit growth

Neil A. Morgan;Rebecca J. Slotegraaf;Douglas W. Vorhies

638
Citations
Export marketing strategy implementation, export marketing capabilities, and export venture performance

Neil A. Morgan;Constantine S. Katsikeas;Douglas W. Vorhies

611
Citations
Assessing Performance Outcomes in Marketing

Constantine S. Katsikeas;Neil A. Morgan;Leonidas C. Leonidou;G. Tomas M. Hult

581
Citations
“Greening” the marketing mix: do firms do it and does it pay off?

Constantinos N. Leonidou;Constantine S. Katsikeas;Neil A. Morgan

556
Citations
Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Neil A Morgan;Bruce H Clark;Rich Gooner

531
Citations
Brand Portfolio Strategy and Firm Performance

Neil A. Morgan;Lopo L. Rego

530
Citations
Internal marketing—The missing half of the marketing programme

Nigel Piercy;Neil Morgan

516
Citations
Consumer-Based Brand Equity and Firm Risk:

Lopo L. Rego;Matthew T. Billett;Neil A. Morgan

475
Citations
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study

Neil A. Morgan;Shaoming Zou;Douglas W. Vorhies;Constantine S. Katsikeas

472
Citations
Understanding Firms' Customer Satisfaction Information Usage

Neil A. Morgan;Eugene W. Anderson;Vikas Mittal

417
Citations
Reexamining the Market Share–Customer Satisfaction Relationship:

Lopo L. Rego;Neil A. Morgan;Claes Fornell

295
Citations
Research in marketing strategy

Neil A. Morgan;Kimberly A. Whitler;Hui Feng;Simos Chari

285
Citations
Marketing Department Power and Firm Performance

Hui Feng;Neil A. Morgan;Lopo L. Rego

285
Citations
Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms

Yinghong (Susan) Wei;Neil A. Morgan

270
Citations

Frequent Co-Authors

Nigel F. Piercy University of Warwick

Constantine S. Katsikeas University of Leeds

Vikas Mittal Rice University

David W. Cravens Texas Christian University

G. Tomas M. Hult Michigan State University

Claes Fornell University of Michigan–Ann Arbor

Leonidas C. Leonidou University of Cyprus

Robert E. Morgan Cardiff University

William D. Perreault University of North Carolina at Chapel Hill

Sunil Mithas University of South Florida

External Links

Personal website of Neil A. Morgan Google Scholar page

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