What is he best known for?
The fields of study he is best known for:
His primary areas of investigation include Marketing, Empirical research, Competitive advantage, Market orientation and Manufacturing.
His Marketing study integrates concerns from other disciplines, such as Entrepreneurial orientation, Perception and Business value.
The various areas that Robert E. Morgan examines in his Empirical research study include Diversity, International marketing, International trade, Investment and International finance.
His research investigates the connection between Competitive advantage and topics such as Entrepreneurship that intersect with problems in Business model and Business analysis.
His Market orientation research focuses on subjects like Industrial organization, which are linked to Ambidexterity.
Robert E. Morgan usually deals with Profit impact of marketing strategy and limits it to topics linked to Organizational culture and Strategic planning and Proactivity.
His most cited work include:
- Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth (555 citations)
- Business performance and dimensions of strategic orientation (355 citations)
- Gaining competitive advantage through customer value oriented management (279 citations)
What are the main themes of his work throughout his whole career to date?
Marketing, Knowledge management, Industrial organization, Marketing management and Marketing strategy are his primary areas of study.
In most of his Marketing studies, his work intersects topics such as Product market.
His research in Knowledge management intersects with topics in Strategic planning, Business studies, Construct, Entrepreneurship and Empirical research.
His Industrial organization study combines topics in areas such as Ambidexterity, Public policy, Profitability index and Operations management.
His studies deal with areas such as Marketing research and Marketing mix as well as Marketing management.
The study incorporates disciplines such as Strategy implementation and Public relations in addition to Marketing strategy.
He most often published in these fields:
- Marketing (50.00%)
- Knowledge management (26.67%)
- Industrial organization (18.67%)
What were the highlights of his more recent work (between 2014-2021)?
- Knowledge management (26.67%)
- Industrial organization (18.67%)
- Marketing (50.00%)
In recent papers he was focusing on the following fields of study:
Robert E. Morgan mainly focuses on Knowledge management, Industrial organization, Marketing, Entrepreneurship and Empirical research.
His work deals with themes such as Social media, Industrial marketing, Digital marketing and Resource based theory, which intersect with Knowledge management.
His biological study spans a wide range of topics, including Profitability index, Public policy and Commercialization.
He studies New product development, a branch of Marketing.
His research investigates the connection between Entrepreneurship and topics such as Organizational learning that intersect with issues in Change management, Organizational performance, Strategic management, Management science and Learning theory.
Robert E. Morgan interconnects Nomological network and Flexibility in the investigation of issues within Empirical research.
Between 2014 and 2021, his most popular works were:
- The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda (92 citations)
- Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects (28 citations)
- Why people quit: explaining employee turnover intentions among export sales managers (28 citations)
In his most recent research, the most cited papers focused on:
His main research concerns Knowledge management, Marketing, Extant taxon, Digital resources and Social media.
His study in the field of Technology management is also linked to topics like Differential effects.
His work carried out in the field of Marketing brings together such families of science as Empirical evidence, Organizational structure, Human resources, Role conflict and Turnover.
His Empirical evidence research includes elements of Value proposition, Purchasing, Process and Value.
His Extant taxon research incorporates Variation, Business management, Management, Theme and Research objectives.
His Digital resources studies intersect with other disciplines such as Industrial marketing, Resource based theory and Digital marketing.
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