2026 Pierre Berthon: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	59	578	538	254	231	221	20897

Overview

Pierre Berthon is affiliated with Bentley University in the United States. Their research concentrates primarily in the field of Business, Management and Accounting, with deeper specialization across subfields including Information Systems, Marketing, Strategy and Management, Sociology and Political Science, and Management Information Systems.

Their scholarly output encompasses various topics of study such as:

Consumer Behavior in Brand Consumption and Identification
Blockchain Technology Applications and Security
Big Data and Business Intelligence
Ethics and Social Impacts of AI
Ethics in Business and Education
Psychology of Moral and Emotional Judgment
Evolutionary Psychology and Human Behavior

Berthon's recent research papers include:

The virtuous brand: The perils and promises of brand virtue signaling, 2021, published in Business Horizons
Trajectories of AI technologies: Insights for managers, 2024, published in Business Horizons
The effect of mindfulness on service encounter quality, 2020, published in Journal of Services Marketing
Hide and uncover: the use of secrets in marketing, 2020, published in Journal of Marketing Management
Ethical Marketing AI? A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior, 2023, published in Proceedings of the Annual Hawaii International Conference on System Sciences

Frequent co-authors collaborating with Berthon encompass:

Sarah Lord Ferguson
Ekin Pehlivan
Tamara Rabinovich
Emma Junhong Wang
Leyland Pitt

Berthon's publications frequently appear in a number of academic venues, notably:

Business Horizons
Proceedings of the Annual Hawaii International Conference on System Sciences
Journal of Strategic Marketing
IT Professional
Journal of Services Marketing

Best Publications

Captivating company: dimensions of attractiveness in employer branding

Pierre R Berthon;Michael Thomas Ewing;Li Lian Hah

1981
Citations
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre R. Berthon;Leyland F. Pitt;Kirk Plangger;Daniel Shapiro

1955
Citations
Service quality and satisfaction – the moderating role of value

Albert Caruana;Arthur H. Money;Pierre R. Berthon

1203
Citations
THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM

Pierre Berthon;Leyland F. Pitt;Richard T. Watson

836
Citations
Aesthetics and ephemerality: Observing and preserving the luxury brand

Pierre Berthon;Leyland Pitt;Michael Parent;Jean-Paul Berthon

771
Citations
U-Commerce: Expanding the Universe of Marketing

Richard T. Watson;Leyland F. Pitt;Pierre Berthon;George M. Zinkhan

732
Citations
To Serve or Create? Strategic Orientations Toward Customers and Innovation

Pierre Berthon;James M Hulbert;Leyland F. Pitt

699
Citations
Ad Lib: When customers create the ad

Pierre Berthon;Leyland Pitt;Colin Campbell

610
Citations
When customers get clever: Managerial approaches to dealing with creative consumers

Pierre R. Berthon;Leyland F. Pitt;Ian McCarthy;Steven M. Kates

590
Citations
Employment branding in the knowledge economy

Michael Thomas Ewing;Leyland F Pitt;Nigel M de Bussy;Pierre R Berthon

563
Citations
Understanding Consumer Conversations Around Ads in a Web 2.0 World

Colin Campbell;Leyland F. Pitt;Michael Parent;Pierre R. Berthon

528
Citations
Market orientation and business performance: some European evidence

Leyland F. Pitt;Albert Caruana;Pierre R. Berthon

498
Citations
Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter‐Relationships in Bioscience Firms

Robert E. Morgan;Pierre Berthon

462
Citations
Brand management in small to medium-sized enterprises

Pierre R Berthon;Michael Thomas Ewing;Julie Napoli

451
Citations
Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

Jan Kietzmann;Leyland Pitt;Pierre Berthon

388
Citations
The penguin’s window: Corporate brands from an open-source perspective

Leyland F. Pitt;Richard T. Watson;Pierre Berthon;Donald Wynn

372
Citations
Electronic Commerce: The Strategic Perspective

Richard Thomas Watson;George Zinkhan;Pierre Berthon;Leyland Pitt

338
Citations
Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation

Pierre Berthon;Leyland Pitt;Michael Ewing;Christopher L. Carr

337
Citations
Brand Management Prognostications

Pierre Berthon;James M. Hulbert;Leyland F. Pitt

326
Citations
The Internet and the birth of real consumer power

Leyland F. Pitt;Pierre R. Berthon;Richard T. Watson;George M. Zinkhan

320
Citations

Frequent Co-Authors

Leyland Pitt Simon Fraser University

Michael Thomas Ewing Southern Cross University

Richard T. Watson University of Georgia

Ian P. McCarthy Simon Fraser University

Albert Caruana University of Malta

Bradley R. Barnes Lingnan University

Morris B. Holbrook Columbia University

Michael H. Morris University of Notre Dame

João J. Ferreira University of Beira Interior

Linda F. Edelman Bentley University

External Links

Personal website of Pierre Berthon

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