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Pierre Berthon

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 59 578 538 255 232 221 20897

Pierre Berthon publications per year

The chart shows the history of publications by Pierre Berthon between 1996 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Pierre Berthon published across 30 years, from 1996 to 2025, averaging 7.8 papers a year. Output peaked at 23 publications in 2015. 7 of the 233 publications appeared in the last two years.

No. of publications
5 10 15 20
Bar chart. Horizontal axis: year, 1996 to 2025. Vertical axis: number of publications, 0 to 23. Peak 23 publications in 2015. 1996: 12 publications 1997: 10 publications 1998: 6 publications 1999: 9 publications 2000: 9 publications 2001: 7 publications 2002: 8 publications 2003: 13 publications 2004: 4 publications 2005: 6 publications 2006: 8 publications 2007: 12 publications 2008: 13 publications 2009: 11 publications 2010: 6 publications 2011: 22 publications 2012: 4 publications 2013: 5 publications 2014: 5 publications 2015: 23 publications 2016: 5 publications 2017: 4 publications 2018: 6 publications 2019: 6 publications 2020: 4 publications 2021: 3 publications 2022: 3 publications 2023: 2 publications 2024: 3 publications 2025: 4 publications
1996 2025

233 publications in total across all disciplines

View publications per year as a table
Pierre Berthon: publications per year, 1996 to 2025
Year Publications
1996 12
1997 10
1998 6
1999 9
2000 9
2001 7
2002 8
2003 13
2004 4
2005 6
2006 8
2007 12
2008 13
2009 11
2010 6
2011 22
2012 4
2013 5
2014 5
2015 23
2016 5
2017 4
2018 6
2019 6
2020 4
2021 3
2022 3
2023 2
2024 3
2025 4
Total 233
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Pierre Berthon publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Pierre Berthon sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 220–224 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 221 publications — 80th percentile

80% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37 221
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Pierre Berthon D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Pierre Berthon sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 59 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 59 D-Index — 81st percentile

81% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29 59
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Overview

Pierre Berthon is affiliated with Bentley University in the United States. Their research concentrates primarily in the field of Business, Management and Accounting, with deeper specialization across subfields including Information Systems, Marketing, Strategy and Management, Sociology and Political Science, and Management Information Systems.

Their scholarly output encompasses various topics of study such as:

  • Consumer Behavior in Brand Consumption and Identification
  • Blockchain Technology Applications and Security
  • Big Data and Business Intelligence
  • Ethics and Social Impacts of AI
  • Ethics in Business and Education
  • Psychology of Moral and Emotional Judgment
  • Evolutionary Psychology and Human Behavior

Berthon's recent research papers include:

  • The virtuous brand: The perils and promises of brand virtue signaling, 2021, published in Business Horizons
  • Trajectories of AI technologies: Insights for managers, 2024, published in Business Horizons
  • The effect of mindfulness on service encounter quality, 2020, published in Journal of Services Marketing
  • Hide and uncover: the use of secrets in marketing, 2020, published in Journal of Marketing Management
  • Ethical Marketing AI? A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior, 2023, published in Proceedings of the Annual Hawaii International Conference on System Sciences

Frequent co-authors collaborating with Berthon encompass:

  • Sarah Lord Ferguson
  • Ekin Pehlivan
  • Tamara Rabinovich
  • Emma Junhong Wang
  • Leyland Pitt

Berthon's publications frequently appear in a number of academic venues, notably:

  • Business Horizons
  • Proceedings of the Annual Hawaii International Conference on System Sciences
  • Journal of Strategic Marketing
  • IT Professional
  • Journal of Services Marketing

Best Publications

  • Captivating company: dimensions of attractiveness in employer branding

    Pierre R Berthon;Michael Thomas Ewing;Li Lian Hah

  • Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

    Pierre R. Berthon;Leyland F. Pitt;Kirk Plangger;Daniel Shapiro

  • Service quality and satisfaction – the moderating role of value

    Albert Caruana;Arthur H. Money;Pierre R. Berthon

  • THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM

    Pierre Berthon;Leyland F. Pitt;Richard T. Watson

  • Aesthetics and ephemerality: Observing and preserving the luxury brand

    Pierre Berthon;Leyland Pitt;Michael Parent;Jean-Paul Berthon

  • U-Commerce: Expanding the Universe of Marketing

    Richard T. Watson;Leyland F. Pitt;Pierre Berthon;George M. Zinkhan

  • To Serve or Create? Strategic Orientations Toward Customers and Innovation

    Pierre Berthon;James M Hulbert;Leyland F. Pitt

  • Ad Lib: When customers create the ad

    Pierre Berthon;Leyland Pitt;Colin Campbell

  • When customers get clever: Managerial approaches to dealing with creative consumers

    Pierre R. Berthon;Leyland F. Pitt;Ian McCarthy;Steven M. Kates

  • Employment branding in the knowledge economy

    Michael Thomas Ewing;Leyland F Pitt;Nigel M de Bussy;Pierre R Berthon

  • Understanding Consumer Conversations Around Ads in a Web 2.0 World

    Colin Campbell;Leyland F. Pitt;Michael Parent;Pierre R. Berthon

  • Market orientation and business performance: some European evidence

    Leyland F. Pitt;Albert Caruana;Pierre R. Berthon

  • Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter‐Relationships in Bioscience Firms

    Robert E. Morgan;Pierre Berthon

  • Brand management in small to medium-sized enterprises

    Pierre R Berthon;Michael Thomas Ewing;Julie Napoli

  • Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

    Jan Kietzmann;Leyland Pitt;Pierre Berthon

  • The penguin’s window: Corporate brands from an open-source perspective

    Leyland F. Pitt;Richard T. Watson;Pierre Berthon;Donald Wynn

  • Electronic Commerce: The Strategic Perspective

    Richard Thomas Watson;George Zinkhan;Pierre Berthon;Leyland Pitt

  • Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation

    Pierre Berthon;Leyland Pitt;Michael Ewing;Christopher L. Carr

  • Brand Management Prognostications

    Pierre Berthon;James M. Hulbert;Leyland F. Pitt

  • The Internet and the birth of real consumer power

    Leyland F. Pitt;Pierre R. Berthon;Richard T. Watson;George M. Zinkhan

Frequent Co-Authors

Leyland Pitt
Leyland Pitt Simon Fraser University
Michael Thomas Ewing
Michael Thomas Ewing Southern Cross University
Richard T. Watson
Richard T. Watson University of Georgia
Ian P. McCarthy
Ian P. McCarthy Simon Fraser University
Colin Campbell
Colin Campbell University of San Diego
Albert Caruana
Albert Caruana University of Malta
Bradley R. Barnes
Bradley R. Barnes Lingnan University
Morris B. Holbrook
Morris B. Holbrook Columbia University
Michael H. Morris
Michael H. Morris University of Notre Dame
Linda F. Edelman
Linda F. Edelman Bentley University

External Links

Personal website of Pierre Berthon

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Related Online Degrees & Career Pathways

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Best Scientists Citing Pierre Berthon

Leyland Pitt

Leyland Pitt

Simon Fraser University

Publications: 73

Michael Thomas Ewing

Michael Thomas Ewing

Southern Cross University

Publications: 25

Ian P. McCarthy

Ian P. McCarthy

Simon Fraser University

Publications: 22

Richard T. Watson

Richard T. Watson

University of Georgia

Publications: 20

Morgan P. Miles

Morgan P. Miles

Charles Sturt University

Publications: 17

Joshua M. Pearce

Joshua M. Pearce

University of Western Ontario

Publications: 17

Lloyd C. Harris

Lloyd C. Harris

University of Manchester

Publications: 14

Bill Merrilees

Bill Merrilees

Griffith University

Publications: 13

Colin Campbell

Colin Campbell

University of San Diego

Publications: 12

Ian Fillis

Ian Fillis

Liverpool John Moores University

Publications: 11

Bernard Cova

Bernard Cova

Kedge Business School

Publications: 11

Ian Lings

Ian Lings

Queensland University of Technology

Publications: 11

Malte Brettel

Malte Brettel

RWTH Aachen University

Publications: 11

Felix T Mavondo

Felix T Mavondo

Monash University

Publications: 11

Heikki Karjaluoto

Heikki Karjaluoto

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Publications: 11

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Yogesh K. Dwivedi

King Fahd University of Petroleum and Minerals

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