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D-Index & Metrics

Business and Management

D-Index
48
Citations
8546
World Ranking
1108
National Ranking
170

Overview

Shintaro Okazaki is affiliated with King's College London in the United Kingdom and focuses primarily on the fields of Social Sciences and Business, Management and Accounting. Their research encompasses several subfields including Sociology and Political Science, Marketing, Artificial Intelligence, Management, Monitoring, Policy and Law, as well as Strategy and Management.

The scientist's research addresses a variety of topics such as Digital Marketing and Social Media, AI in Service Interactions, Environmental Education and Sustainability, Corporate Social Responsibility Reporting, Death Anxiety and Social Exclusion, Ethics and Social Impacts of AI, and Consumer Behavior in Brand Consumption and Identification.

They have published research in notable venues including:

  • Journal of Public Policy & Marketing
  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • Journal of Travel Research
  • European Journal of Marketing

Among recent papers authored or coauthored by Shintaro Okazaki are:

  • Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review (2020) in Journal of Retailing
  • Assessing stakeholder network engagement (2020) in European Journal of Marketing
  • Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience (2022) in Journal of the Academy of Marketing Science
  • The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers' Perspective (2020) in Journal of Travel Research
  • What do we know about consumers' ontological security in disaster scenarios? (2023) in International Journal of Consumer Studies

Shintaro Okazaki has collaborated frequently with several coauthors, including:

  • Rayan S. Fawaz
  • Yuping Liu-Thompkins
  • Kirk Plangger
  • Ko de Ruyter
  • Dhruv Grewal

Best Publications

  • Social media and international advertising: Theoretical challenges and future directions

    Shintaro Okazaki;Charles R. Taylor

  • What do we know about mobile internet adopters? A cluster analysis

    Shintaro Okazaki

  • Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

    Unknown

  • Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan

    Shintaro Okazaki;Hairong Li;Morikazu Hirose

  • How do Japanese consumers perceive wireless ads? A multivariate analysis

    Shintaro Okazaki

  • Social influence model and electronic word of mouth: PC versus mobile internet

    Shintaro Okazaki

  • Exploring convenience in mobile commerce: Moderating effects of gender

    Shintaro Okazaki;Felipe Mendez

  • How mobile advertising works: The role of trust in improving attitudes and recall

    Shintaro Okazaki;Akihiro Katsukura;Mamoru Nishiyama

  • Perceived Ubiquity in Mobile Services

    Shintaro Okazaki;Felipe Mendez

  • Cross‐cultural advertising research: where we have been and where we need to go

    Shintaro Okazaki;Barbara Mueller

  • Measuring Soft-Sell Versus Hard-Sell Advertising Appeals

    Shintaro Okazaki;Barbara Mueller;Charles R. Taylor

  • What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

    Shintaro Okazaki;Charles R. Taylor

  • Excitement or sophistication? A preliminary exploration of online brand personality

    Shintaro Okazaki

  • Does gender affect media choice in travel information search? On the use of mobile Internet

    Shintaro Okazaki;Morikazu Hirose

  • A Content Analysis of Multinationals' Web Communication Strategies: Cross-Cultural Research Framework and Pre-Testing.

    Shintaro Okazaki;Javier Alonso Rivas

  • New Perspectives on M-Commerce Research

    Shintaro Okazaki

  • Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers

    Shintaro Okazaki;Barbara Mueller;Charles R. Taylor

  • Mobile advertising adoption by multinationals: Senior executives’ initial responses

    Shintaro Okazaki

  • Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance

    Shintaro Okazaki;Charles R. Taylor;Shaoming Zou

  • Benchmarking the use of QR code in mobile promotion: Three studies in Japan

    Shintaro Okazaki;Hairong Li;Morikazu Hirose

  • Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

    Shintaro Okazaki

  • Exploring digital corporate social responsibility communications on Twitter

    Shintaro Okazaki;Kirk Anton Plangger;Douglas West;Hector Menendez

Frequent Co-Authors

Jörg Henseler
Jörg Henseler University of Twente
Ko de Ruyter
Ko de Ruyter King's College London
David Camacho
David Camacho Technical University of Madrid
Martin Eisend
Martin Eisend European University Viadrina
Jonathan P. Doh
Jonathan P. Doh Villanova University
Dhruv Grewal
Dhruv Grewal Babson College
Shaoming Zou
Shaoming Zou University of Missouri

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