World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
48
Citations
8546
World Ranking
1108
National Ranking
170

Shintaro Okazaki publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Shintaro Okazaki sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 161 publications — 63rd percentile

63% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Shintaro Okazaki D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Shintaro Okazaki sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 48 D-Index — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Shintaro Okazaki is affiliated with King's College London in the United Kingdom and focuses primarily on the fields of Social Sciences and Business, Management and Accounting. Their research encompasses several subfields including Sociology and Political Science, Marketing, Artificial Intelligence, Management, Monitoring, Policy and Law, as well as Strategy and Management.

The scientist's research addresses a variety of topics such as Digital Marketing and Social Media, AI in Service Interactions, Environmental Education and Sustainability, Corporate Social Responsibility Reporting, Death Anxiety and Social Exclusion, Ethics and Social Impacts of AI, and Consumer Behavior in Brand Consumption and Identification.

They have published research in notable venues including:

  • Journal of Public Policy & Marketing
  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • Journal of Travel Research
  • European Journal of Marketing

Among recent papers authored or coauthored by Shintaro Okazaki are:

  • Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review (2020) in Journal of Retailing
  • Assessing stakeholder network engagement (2020) in European Journal of Marketing
  • Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience (2022) in Journal of the Academy of Marketing Science
  • The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers' Perspective (2020) in Journal of Travel Research
  • What do we know about consumers' ontological security in disaster scenarios? (2023) in International Journal of Consumer Studies

Shintaro Okazaki has collaborated frequently with several coauthors, including:

  • Rayan S. Fawaz
  • Yuping Liu-Thompkins
  • Kirk Plangger
  • Ko de Ruyter
  • Dhruv Grewal

Best Publications

  • Social media and international advertising: Theoretical challenges and future directions

    Shintaro Okazaki;Charles R. Taylor

  • What do we know about mobile internet adopters? A cluster analysis

    Shintaro Okazaki

  • Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

    Unknown

  • Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan

    Shintaro Okazaki;Hairong Li;Morikazu Hirose

  • How do Japanese consumers perceive wireless ads? A multivariate analysis

    Shintaro Okazaki

  • Social influence model and electronic word of mouth: PC versus mobile internet

    Shintaro Okazaki

  • Exploring convenience in mobile commerce: Moderating effects of gender

    Shintaro Okazaki;Felipe Mendez

  • How mobile advertising works: The role of trust in improving attitudes and recall

    Shintaro Okazaki;Akihiro Katsukura;Mamoru Nishiyama

  • Perceived Ubiquity in Mobile Services

    Shintaro Okazaki;Felipe Mendez

  • Cross‐cultural advertising research: where we have been and where we need to go

    Shintaro Okazaki;Barbara Mueller

  • Measuring Soft-Sell Versus Hard-Sell Advertising Appeals

    Shintaro Okazaki;Barbara Mueller;Charles R. Taylor

  • What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

    Shintaro Okazaki;Charles R. Taylor

  • Excitement or sophistication? A preliminary exploration of online brand personality

    Shintaro Okazaki

  • Does gender affect media choice in travel information search? On the use of mobile Internet

    Shintaro Okazaki;Morikazu Hirose

  • A Content Analysis of Multinationals' Web Communication Strategies: Cross-Cultural Research Framework and Pre-Testing.

    Shintaro Okazaki;Javier Alonso Rivas

  • New Perspectives on M-Commerce Research

    Shintaro Okazaki

  • Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers

    Shintaro Okazaki;Barbara Mueller;Charles R. Taylor

  • Mobile advertising adoption by multinationals: Senior executives’ initial responses

    Shintaro Okazaki

  • Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance

    Shintaro Okazaki;Charles R. Taylor;Shaoming Zou

  • Benchmarking the use of QR code in mobile promotion: Three studies in Japan

    Shintaro Okazaki;Hairong Li;Morikazu Hirose

  • Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

    Shintaro Okazaki

  • Exploring digital corporate social responsibility communications on Twitter

    Shintaro Okazaki;Kirk Anton Plangger;Douglas West;Hector Menendez

Frequent Co-Authors

Jörg Henseler
Jörg Henseler University of Twente
Ko de Ruyter
Ko de Ruyter King's College London
David Camacho
David Camacho Technical University of Madrid
Martin Eisend
Martin Eisend European University Viadrina
Jonathan P. Doh
Jonathan P. Doh Villanova University
Dhruv Grewal
Dhruv Grewal Babson College
Shaoming Zou
Shaoming Zou University of Missouri

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