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Shintaro Okazaki

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 48 1108 1032 169 149 161 8546

Shintaro Okazaki publications per year

The chart shows the history of publications by Shintaro Okazaki between 2002 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Shintaro Okazaki published across 24 years, from 2002 to 2025, averaging 8.3 papers a year. Output peaked at 18 publications in 2007. 8 of the 198 publications appeared in the last two years.

No. of publications
5 10 15
Bar chart. Horizontal axis: year, 2002 to 2025. Vertical axis: number of publications, 0 to 18. Peak 18 publications in 2007. 2002: 3 publications 2003: 4 publications 2004: 6 publications 2005: 8 publications 2006: 9 publications 2007: 18 publications 2008: 15 publications 2009: 16 publications 2010: 8 publications 2011: 16 publications 2012: 15 publications 2013: 16 publications 2014: 12 publications 2015: 8 publications 2016: 6 publications 2017: 5 publications 2018: 4 publications 2019: 7 publications 2020: 2 publications 2021: 4 publications 2022: 4 publications 2023: 4 publications 2024: 3 publications 2025: 5 publications
2002 2025

198 publications in total across all disciplines

View publications per year as a table
Shintaro Okazaki: publications per year, 2002 to 2025
Year Publications
2002 3
2003 4
2004 6
2005 8
2006 9
2007 18
2008 15
2009 16
2010 8
2011 16
2012 15
2013 16
2014 12
2015 8
2016 6
2017 5
2018 4
2019 7
2020 2
2021 4
2022 4
2023 4
2024 3
2025 5
Total 198
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Shintaro Okazaki publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Shintaro Okazaki sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 160–164 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 161 publications — 63rd percentile

63% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74 161
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Shintaro Okazaki D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Shintaro Okazaki sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 48 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 48 D-Index — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50 48
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Overview

Shintaro Okazaki is affiliated with King's College London in the United Kingdom and focuses primarily on the fields of Social Sciences and Business, Management and Accounting. Their research encompasses several subfields including Sociology and Political Science, Marketing, Artificial Intelligence, Management, Monitoring, Policy and Law, as well as Strategy and Management.

The scientist's research addresses a variety of topics such as Digital Marketing and Social Media, AI in Service Interactions, Environmental Education and Sustainability, Corporate Social Responsibility Reporting, Death Anxiety and Social Exclusion, Ethics and Social Impacts of AI, and Consumer Behavior in Brand Consumption and Identification.

They have published research in notable venues including:

  • Journal of Public Policy & Marketing
  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • Journal of Travel Research
  • European Journal of Marketing

Among recent papers authored or coauthored by Shintaro Okazaki are:

  • Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review (2020) in Journal of Retailing
  • Assessing stakeholder network engagement (2020) in European Journal of Marketing
  • Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience (2022) in Journal of the Academy of Marketing Science
  • The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers' Perspective (2020) in Journal of Travel Research
  • What do we know about consumers' ontological security in disaster scenarios? (2023) in International Journal of Consumer Studies

Shintaro Okazaki has collaborated frequently with several coauthors, including:

  • Rayan S. Fawaz
  • Yuping Liu-Thompkins
  • Kirk Plangger
  • Ko de Ruyter
  • Dhruv Grewal

Best Publications

  • Social media and international advertising: Theoretical challenges and future directions

    Shintaro Okazaki;Charles R. Taylor

  • What do we know about mobile internet adopters? A cluster analysis

    Shintaro Okazaki

  • Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

    Unknown

  • Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan

    Shintaro Okazaki;Hairong Li;Morikazu Hirose

  • How do Japanese consumers perceive wireless ads? A multivariate analysis

    Shintaro Okazaki

  • Social influence model and electronic word of mouth: PC versus mobile internet

    Shintaro Okazaki

  • Exploring convenience in mobile commerce: Moderating effects of gender

    Shintaro Okazaki;Felipe Mendez

  • How mobile advertising works: The role of trust in improving attitudes and recall

    Shintaro Okazaki;Akihiro Katsukura;Mamoru Nishiyama

  • Perceived Ubiquity in Mobile Services

    Shintaro Okazaki;Felipe Mendez

  • Cross‐cultural advertising research: where we have been and where we need to go

    Shintaro Okazaki;Barbara Mueller

  • Measuring Soft-Sell Versus Hard-Sell Advertising Appeals

    Shintaro Okazaki;Barbara Mueller;Charles R. Taylor

  • What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

    Shintaro Okazaki;Charles R. Taylor

  • Excitement or sophistication? A preliminary exploration of online brand personality

    Shintaro Okazaki

  • Does gender affect media choice in travel information search? On the use of mobile Internet

    Shintaro Okazaki;Morikazu Hirose

  • A Content Analysis of Multinationals' Web Communication Strategies: Cross-Cultural Research Framework and Pre-Testing.

    Shintaro Okazaki;Javier Alonso Rivas

  • New Perspectives on M-Commerce Research

    Shintaro Okazaki

  • Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers

    Shintaro Okazaki;Barbara Mueller;Charles R. Taylor

  • Mobile advertising adoption by multinationals: Senior executives’ initial responses

    Shintaro Okazaki

  • Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance

    Shintaro Okazaki;Charles R. Taylor;Shaoming Zou

  • Benchmarking the use of QR code in mobile promotion: Three studies in Japan

    Shintaro Okazaki;Hairong Li;Morikazu Hirose

  • Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

    Shintaro Okazaki

  • Exploring digital corporate social responsibility communications on Twitter

    Shintaro Okazaki;Kirk Anton Plangger;Douglas West;Hector Menendez

Frequent Co-Authors

Jörg Henseler
Jörg Henseler University of Twente
Ko de Ruyter
Ko de Ruyter King's College London
David Camacho
David Camacho Technical University of Madrid
Luisa Andreu
Luisa Andreu University of Valencia
Martin Eisend
Martin Eisend European University Viadrina
Jonathan P. Doh
Jonathan P. Doh Villanova University
Dhruv Grewal
Dhruv Grewal Babson College
Shaoming Zou
Shaoming Zou University of Missouri

External Links

Personal website of Shintaro Okazaki Google Scholar page

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