What is he best known for?
The fields of study he is best known for:
- Law
- Advertising
- Social psychology
His primary scientific interests are in Advertising, Social psychology, Marketing, Persuasion and Content.
Advertising and Native advertising are commonly linked in his work.
Peter Neijens has included themes like Context, Media planning and Market segmentation in his Native advertising study.
His work on Feeling and Congruence as part of general Social psychology research is frequently linked to Survey research and Real life setting, thereby connecting diverse disciplines of science.
His work on Persuasive communication as part of general Persuasion study is frequently linked to Duration and Knowledge level, bridging the gap between disciplines.
The concepts of his Brand awareness study are interwoven with issues in Brand image and Brand management.
His most cited work include:
- “Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (229 citations)
- Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (168 citations)
- The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting (144 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Advertising, Marketing, Social psychology, Public relations and Content analysis.
His work in the fields of Advertising research overlaps with other areas such as Content.
Peter Neijens combines topics linked to Native advertising with his work on Marketing.
The various areas that he examines in his Social psychology study include Health communication and Cognition.
His Public relations research integrates issues from Government, Referendum, Quality and Public opinion.
His Content analysis study frequently draws connections to other fields, such as Politics.
He most often published in these fields:
- Advertising (47.22%)
- Marketing (17.36%)
- Social psychology (16.67%)
What were the highlights of his more recent work (between 2015-2021)?
- Advertising (47.22%)
- Social psychology (16.67%)
- Perceived interactivity (4.17%)
In recent papers he was focusing on the following fields of study:
His scientific interests lie mostly in Advertising, Social psychology, Perceived interactivity, Clinical psychology and Health education.
His research in Advertising intersects with topics in Sample, Product and Online and offline.
He combines subjects such as Context, Intercultural communication and Modality with his study of Social psychology.
His study on Intercultural communication also encompasses disciplines like
- Collectivism which connect with Cultural diversity, Consumer behaviour and Consumer engagement,
- Individualism together with User-generated content,
- Health intervention, Intervention and Valence most often made with reference to Interpersonal communication.
His Perceived interactivity study deals with Internal communications intersecting with Multimedia.
His study looks at the relationship between Clinical psychology and topics such as Narrative, which overlap with School health.
Between 2015 and 2021, his most popular works were:
- Measuring media exposure in a changing communications environment (73 citations)
- How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use (58 citations)
- Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands (54 citations)
In his most recent research, the most cited papers focused on:
- Law
- Advertising
- Social science
His primary areas of investigation include Advertising, Digital media, Multimedia, Quality and Internet use.
His studies in Advertising integrate themes in fields like Marketing, Product and Online and offline.
His Digital media research incorporates elements of Variety, Media content, Diversity and Media use.
The various areas that Peter Neijens examines in his Multimedia study include Mass communication, Feeling and Feature.
He regularly ties together related areas like World Wide Web in his Quality studies.
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