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D-Index & Metrics

Social Sciences and Humanities

D-Index
42
Citations
8120
World Ranking
4717
National Ranking
190

Overview

Peter Neijens is affiliated with the University of Amsterdam in the Netherlands. They have published research mainly in the fields of Social Sciences and Business, Management and Accounting, with a focus on Sociology and Political Science, Marketing, Human-Computer Interaction, Literature and Literary Theory, and Communication as subfields.

Neijens's work covers several key topics within these fields, including:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Media Influence and Health
  • Social Media and Politics
  • Virtual Reality Applications and Impacts
  • Consumer Retail Behavior Studies
  • Augmented Reality Applications

The researcher has contributed to multiple publication venues such as:

  • International Journal of Advertising
  • Journal of Business Research
  • Journal of Interactive Marketing
  • Health Communication
  • Journal of Intercultural Communication Research

Selected recent papers include:

  • "Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses" (2020, Journal of Business Research)
  • "Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing" (2020, Journal of Interactive Marketing)
  • "Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising" (2022, International Journal of Advertising)
  • "Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19" (2022, International Journal of Advertising)
  • "The Antecedents and Consequences of Interpersonal Communication during a School-based Health Intervention" (2020, Health Communication)

Neijens has frequently collaborated with co-authors including Theo Araujo, Guda van Noort, Komala Mazerant, Lotte M. Willemsen, and Claes H. de Vreese.

In addition to articles, Neijens has contributed to book publications, notably with Amsterdam University Press where they published "Measuring Exposure and Attention to Media and Communication" in 2024.

Best Publications

  • “Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews

    Lotte M. Willemsen;Peter C. Neijens;Fred Bronner;Jan A. de Ridder

  • Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

    Sophie C. Boerman;Eva A. van Reijmersdal;Peter C. Neijens

  • The differential impact of statistical and narrative evidence on beliefs, attitude, and intention: a meta-analysis.

    S. Zebregs;B van den Putte;P. Neijens;A. de Graaf

  • The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting

    Marjolein Moorman;Peter C. Neijens;Edith G. Smit

  • Effects of television brand placement on brand image

    Eva A. van Reijmersdal;Peter C. Neijens;Edith G. Smit

  • The Infotainment of Politics

    Kees Brants;Peter Neijens

  • Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations

    Sophie C. Boerman;Eva A. van Reijmersdal;Peter C. Neijens

  • Measuring media exposure in a changing communications environment

    Claes H. de Vreese;Peter Neijens

  • Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses

    Anne R. Smink;Eva A. van Reijmersdal;Guda van Noort;Peter C. Neijens

  • How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use

    T. Araujo;A. Wonneberger;P. Neijens;C. de Vreese

  • A new branch of advertising: reviewing factors that influence reactions to product placement

    E.A. van Reijmersdal;P.C. Neijens;E.G. Smit

  • Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs

    Sophie C. Boerman;Eva A. van Reijmersdal;Peter C. Neijens

  • Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure

    Anne R. Smink;Sanne Frowijn;Eva A. van Reijmersdal;Guda van Noort

  • Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands

    Theo Araujo;Peter C. Neijens;Rens Vliegenthart

  • Effects of Advertising Likeability: A 10-Year Perspective

    Edith G. Smit;Lex van Meurs;Peter C. Neijens

  • The Ironic Effect of Source Identificationon the Perceived Credibility of Online Product Reviewers

    Lotte M. Willemsen;Peter C. Neijens;Fred Bronner

  • Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines

    M A Eva van Reijmersdal;Peter Neijens;Edith Smit

  • How media factors affect audience responses to brand placement

    E. van Reijmersdal;E. Smit;P. Neijens

  • What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior

    Theo Araujo;Peter Neijens;Rens Vliegenthart

  • Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media:

    Fred Bronner;Peter Neijens

  • Multiparty Negotiation Support: The Role of Visualization's Influence on the Development of Shared Mental Models

    Roderick I. Swaab;Tom Postmes;Peter Neijens;Marius H. Kiers

  • Opening the black box: Understanding cross-media effects

    Hilde A.M. Voorveld;Peter C. Neijens;Edith G. Smit

Frequent Co-Authors

Edith G. Smit
Edith G. Smit University of Amsterdam
Willem E. Saris
Willem E. Saris Pompeu Fabra University
Tom Postmes
Tom Postmes University of Groningen
Mark Conner
Mark Conner University of Leeds
Gert-Jan de Bruijn
Gert-Jan de Bruijn University of Amsterdam

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