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D-Index & Metrics

Social Sciences and Humanities

D-Index
47
Citations
18546
World Ranking
3263
National Ranking
1573

Overview

Bobby J. Calder is affiliated with Northwestern University in the United States. Their research primarily spans the field of Business, Management, and Accounting, with a concentrated focus on Marketing among other related subfields.

The main areas of study in their work include:

  • Marketing
  • Sociology and Political Science
  • General Decision Sciences
  • Artificial Intelligence
  • Literature and Literary Theory

Bobby J. Calder's research topics cover a range of themes key to consumer and behavioral studies, such as:

  • Decision-Making and Behavioral Economics
  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Market Behavior and Pricing
  • Media Influence and Health
  • Behavioral Health and Interventions
  • Customer churn and segmentation

Their recent publications demonstrate involvement in various aspects of consumer behavior, marketing strategy, and theoretical methodological advances. Selected recent papers include:

  • "The experimental evaluation of brand strength and brand value," 2020, Journal of Business Research
  • "Distinguishing Constructs from Variables in Designing Research," 2020, Journal of Consumer Psychology
  • "Not all clicks are equal: detecting engagement with digital content," 2021, Journal of Media Business Studies
  • "Customer interaction strategy, brand purpose and brand communities," 2022, Journal of service management
  • "Using theoretical frameworks in behavioral research," 2023, Journal of Business Research

Bobby J. Calder frequently publishes in journals such as:

  • Journal of Business Research
  • Journal of Consumer Psychology
  • Journal of Media Business Studies
  • Journal of service management
  • Consumer Psychology Review

Their collaborative network includes frequent co-authors, such as:

  • Brian Sternthal
  • Edward C. Malthouse
  • C. Miguel Brendl
  • Joe Omatoi
  • Junnan He

This body of work spans theoretical developments, empirical research on consumer behavior, and applications in marketing and digital content engagement.

Best Publications

  • Designing Research for Application

    Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

  • Focus groups and the nature of qualitative marketing research.

    Bobby J. Calder

  • An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

    Bobby J. Calder;Edward C. Malthouse;Ute Schaedel

  • The Concept of External Validity

    Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

  • An Attribution Theory of Leadership

    Bobby J. Calder

  • Self-perception of intrinsic and extrinsic motivation.

    Bobby J. Calder;Barry M. Staw

  • New media interactive advertising vs. traditional advertising

    Alexa Bezjian-Avery;Bobby Calder;Dawn Iacobucci

  • Television Commercial Wearout: An Information Processing View:

    Bobby J. Calder;Brian Sternthal

  • Using Information Processing Theory to Design Marketing Strategies

    Alice M. Tybout;Bobby J. Calder;Brian Sternthal

  • Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach

    Bobby J. Calder;Robert E. Burnkrant

  • Media Transportation and Advertising

    Jing Wang;Bobby J. Calder

  • Engagement with Online Media

    Rachel Davis Mersey;Edward Carl Malthouse;Bobby Calder

  • Brand diagnostics: Mapping branding effects using consumer associative networks

    Geraldine R. Henderson;Dawn Iacobucci;Bobby J. Calder

  • Media Engagement and Advertising Effectiveness

    Bobby J. Calder;Edward C. Malthouse

  • The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

    Bobby J. Calder;Chester A. Insko;Ben Yandell

  • What Consumer Research Is

    Bobby J. Calder;Alice M. Tybout

  • Beyond External Validity

    Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

  • Evidence that user-generated content that produces engagement increases purchase behaviours

    Edward Carl Malthouse;Bobby Calder;Su Jung Kim;Mark Vandenbosch

  • Interaction of intrinsic and extrinsic motivation: Some methodological notes

    Bobby J. Calder;Barry M. Staw

  • Focus Groups and the Nature of Qualitative Marketing Research

    Unknown

  • How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement: Predicting Consumer Behavior Across Qualitatively Different Experiences

    Bobby J. Calder;Mathew S. Isaac;Edward C. Malthouse

Frequent Co-Authors

Brian Sternthal
Brian Sternthal Northwestern University
Hans C. Breiter
Hans C. Breiter University of Cincinnati
Barry M. Staw
Barry M. Staw University of California, Berkeley
Nick Lee
Nick Lee University of Warwick
Chester A. Insko
Chester A. Insko University of North Carolina at Chapel Hill
Michael Ross
Michael Ross University of Waterloo
Thomas D. Cook
Thomas D. Cook University of Wisconsin–Madison
Thomas J. Hope
Thomas J. Hope Northwestern University
Alex Carballo-Diéguez
Alex Carballo-Diéguez Columbia University
Linda S. Heath
Linda S. Heath US Forest Service

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