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D-Index & Metrics

Social Sciences and Humanities

D-Index
47
Citations
18546
World Ranking
3263
National Ranking
1573

Bobby J. Calder publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Bobby J. Calder sits on this spectrum.

44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44 publications 570+

This scientist: 179 publications — 56th percentile

56% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Bobby J. Calder D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Bobby J. Calder sits on this spectrum.

30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 47 D-Index — 59th percentile

59% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Overview

Bobby J. Calder is affiliated with Northwestern University in the United States. Their research primarily spans the field of Business, Management, and Accounting, with a concentrated focus on Marketing among other related subfields.

The main areas of study in their work include:

  • Marketing
  • Sociology and Political Science
  • General Decision Sciences
  • Artificial Intelligence
  • Literature and Literary Theory

Bobby J. Calder's research topics cover a range of themes key to consumer and behavioral studies, such as:

  • Decision-Making and Behavioral Economics
  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Market Behavior and Pricing
  • Media Influence and Health
  • Behavioral Health and Interventions
  • Customer churn and segmentation

Their recent publications demonstrate involvement in various aspects of consumer behavior, marketing strategy, and theoretical methodological advances. Selected recent papers include:

  • "The experimental evaluation of brand strength and brand value," 2020, Journal of Business Research
  • "Distinguishing Constructs from Variables in Designing Research," 2020, Journal of Consumer Psychology
  • "Not all clicks are equal: detecting engagement with digital content," 2021, Journal of Media Business Studies
  • "Customer interaction strategy, brand purpose and brand communities," 2022, Journal of service management
  • "Using theoretical frameworks in behavioral research," 2023, Journal of Business Research

Bobby J. Calder frequently publishes in journals such as:

  • Journal of Business Research
  • Journal of Consumer Psychology
  • Journal of Media Business Studies
  • Journal of service management
  • Consumer Psychology Review

Their collaborative network includes frequent co-authors, such as:

  • Brian Sternthal
  • Edward C. Malthouse
  • C. Miguel Brendl
  • Joe Omatoi
  • Junnan He

This body of work spans theoretical developments, empirical research on consumer behavior, and applications in marketing and digital content engagement.

Best Publications

  • Designing Research for Application

    Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

  • Focus groups and the nature of qualitative marketing research.

    Bobby J. Calder

  • An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

    Bobby J. Calder;Edward C. Malthouse;Ute Schaedel

  • The Concept of External Validity

    Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

  • An Attribution Theory of Leadership

    Bobby J. Calder

  • Self-perception of intrinsic and extrinsic motivation.

    Bobby J. Calder;Barry M. Staw

  • New media interactive advertising vs. traditional advertising

    Alexa Bezjian-Avery;Bobby Calder;Dawn Iacobucci

  • Television Commercial Wearout: An Information Processing View:

    Bobby J. Calder;Brian Sternthal

  • Using Information Processing Theory to Design Marketing Strategies

    Alice M. Tybout;Bobby J. Calder;Brian Sternthal

  • Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach

    Bobby J. Calder;Robert E. Burnkrant

  • Media Transportation and Advertising

    Jing Wang;Bobby J. Calder

  • Engagement with Online Media

    Rachel Davis Mersey;Edward Carl Malthouse;Bobby Calder

  • Brand diagnostics: Mapping branding effects using consumer associative networks

    Geraldine R. Henderson;Dawn Iacobucci;Bobby J. Calder

  • Media Engagement and Advertising Effectiveness

    Bobby J. Calder;Edward C. Malthouse

  • The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

    Bobby J. Calder;Chester A. Insko;Ben Yandell

  • What Consumer Research Is

    Bobby J. Calder;Alice M. Tybout

  • Beyond External Validity

    Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

  • Evidence that user-generated content that produces engagement increases purchase behaviours

    Edward Carl Malthouse;Bobby Calder;Su Jung Kim;Mark Vandenbosch

  • Interaction of intrinsic and extrinsic motivation: Some methodological notes

    Bobby J. Calder;Barry M. Staw

  • Focus Groups and the Nature of Qualitative Marketing Research

    Unknown

  • How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement: Predicting Consumer Behavior Across Qualitatively Different Experiences

    Bobby J. Calder;Mathew S. Isaac;Edward C. Malthouse

Frequent Co-Authors

Edward C. Malthouse
Edward C. Malthouse Northwestern University
Dawn Iacobucci
Dawn Iacobucci Vanderbilt University
Brian Sternthal
Brian Sternthal Northwestern University
Hans C. Breiter
Hans C. Breiter University of Cincinnati
Barry M. Staw
Barry M. Staw University of California, Berkeley
Nick Lee
Nick Lee University of Warwick
Hao Ying
Hao Ying Wayne State University
Chester A. Insko
Chester A. Insko University of North Carolina at Chapel Hill
Michael Ross
Michael Ross University of Waterloo
Don E. Schultz
Don E. Schultz Northwestern University

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