Bobby J. Calder publications per year

The chart shows the history of publications by Bobby J. Calder between 1969 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Bobby J. Calder published across 57 years, from 1969 to 2025, averaging 3.3 papers a year. Output peaked at 10 publications in 2015. 4 of the 188 publications appeared in the last two years.

No. of publications

2 4 6 8 10

1969 2025

188 publications in total across all disciplines

View publications per year as a table

Bobby J. Calder: publications per year, 1969 to 2025
Year	Publications
1969	1
1970	1
1971	0
1972	0
1973	6
1974	8
1975	4
1976	3
1977	9
1978	5
1979	2
1980	4
1981	5
1982	5
1983	7
1984	2
1985	2
1986	3
1987	3
1988	0
1989	2
1990	1
1991	0
1992	0
1993	1
1994	1
1995	0
1996	0
1997	0
1998	3
1999	1
2000	2
2001	2
2002	4
2003	9
2004	4
2005	3
2006	4
2007	8
2008	6
2009	6
2010	6
2011	2
2012	3
2013	6
2014	1
2015	10
2016	9
2017	3
2018	4
2019	3
2020	2
2021	2
2022	2
2023	4
2024	3
2025	1
Total	188

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Bobby J. Calder publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Bobby J. Calder sits on this spectrum.

No. of scientists

100 200 300 400

44–53 publications 570+

This scientist: 179 publications — 56th percentile

56% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

View publications distribution as a table

Number of Social Sciences and Humanities scientists by publication count, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
Publications	Scientists	This scientist
44–53	28
54–63	61
64–73	161
74–83	225
84–93	301
94–103	390
104–113	406
114–123	474
124–133	453
134–143	434
144–153	407
154–163	411
164–173	391
174–183	313	179
184–193	319
194–203	304
204–213	285
214–223	246
224–233	213
234–243	170
244–253	167
254–263	162
264–273	138
274–283	138
284–293	113
294–303	106
304–313	95
314–323	101
324–333	81
334–343	69
344–353	56
354–363	36
364–373	42
374–383	41
384–393	44
394–403	27
404–413	30
414–423	20
424–433	29
434–443	29
444–453	25
454–463	19
464–473	21
474–483	11
484–493	17
494–503	7
504–513	6
514–523	12
524–533	10
534–543	7
544–553	6
554–563	12
564–569	8
570+	100

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Bobby J. Calder D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Bobby J. Calder sits on this spectrum.

No. of scientists

100 200 300

30 D-Index 100+

This scientist: 47 D-Index — 59th percentile

59% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

View D-Index distribution as a table

Number of Social Sciences and Humanities scientists by D-index, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
D-Index	Scientists	This scientist
30	177
31	210
32	222
33	188
34	181
35	243
36	261
37	272
38	278
39	300
40	297
41	308
42	313
43	300
44	269
45	260
46	228
47	251	47
48	203
49	186
50	187
51	166
52	138
53	141
54	131
55	137
56	109
57	129
58	95
59	105
60	106
61	86
62	94
63	77
64	79
65	59
66	68
67	51
68	49
69	40
70	43
71	40
72	50
73	46
74	43
75	45
76	45
77	30
78	25
79	31
80	29
81	18
82	21
83	26
84	15
85	15
86	19
87	19
88	12
89	7
90	19
91	20
92	13
93	9
94	13
95	8
96	7
97	6
98	6
99	6
100+	97

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Overview

Bobby J. Calder is affiliated with Northwestern University in the United States. Their research primarily spans the field of Business, Management, and Accounting, with a concentrated focus on Marketing among other related subfields.

The main areas of study in their work include:

Marketing
Sociology and Political Science
General Decision Sciences
Artificial Intelligence
Literature and Literary Theory

Bobby J. Calder's research topics cover a range of themes key to consumer and behavioral studies, such as:

Decision-Making and Behavioral Economics
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Consumer Market Behavior and Pricing
Media Influence and Health
Behavioral Health and Interventions
Customer churn and segmentation

Their recent publications demonstrate involvement in various aspects of consumer behavior, marketing strategy, and theoretical methodological advances. Selected recent papers include:

"The experimental evaluation of brand strength and brand value," 2020, Journal of Business Research
"Distinguishing Constructs from Variables in Designing Research," 2020, Journal of Consumer Psychology
"Not all clicks are equal: detecting engagement with digital content," 2021, Journal of Media Business Studies
"Customer interaction strategy, brand purpose and brand communities," 2022, Journal of service management
"Using theoretical frameworks in behavioral research," 2023, Journal of Business Research

Bobby J. Calder frequently publishes in journals such as:

Journal of Business Research
Journal of Consumer Psychology
Journal of Media Business Studies
Journal of service management
Consumer Psychology Review

Their collaborative network includes frequent co-authors, such as:

Brian Sternthal
Edward C. Malthouse
C. Miguel Brendl
Joe Omatoi
Junnan He

This body of work spans theoretical developments, empirical research on consumer behavior, and applications in marketing and digital content engagement.

Best Publications

Designing Research for Application

Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

2860
Citations
Focus groups and the nature of qualitative marketing research.

Bobby J. Calder

1396
Citations
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder;Edward C. Malthouse;Ute Schaedel

1392
Citations
The Concept of External Validity

Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

1168
Citations
An Attribution Theory of Leadership

Bobby J. Calder

1117
Citations
Self-perception of intrinsic and extrinsic motivation.

Bobby J. Calder;Barry M. Staw

947
Citations
New media interactive advertising vs. traditional advertising

Alexa Bezjian-Avery;Bobby Calder;Dawn Iacobucci

905
Citations
Television Commercial Wearout: An Information Processing View:

Bobby J. Calder;Brian Sternthal

480
Citations
Using Information Processing Theory to Design Marketing Strategies

Alice M. Tybout;Bobby J. Calder;Brian Sternthal

450
Citations
Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach

Bobby J. Calder;Robert E. Burnkrant

404
Citations
Media Transportation and Advertising

Jing Wang;Bobby J. Calder

390
Citations
Engagement with Online Media

Rachel Davis Mersey;Edward Carl Malthouse;Bobby Calder

375
Citations
Brand diagnostics: Mapping branding effects using consumer associative networks

Geraldine R. Henderson;Dawn Iacobucci;Bobby J. Calder

373
Citations
Media Engagement and Advertising Effectiveness

Bobby J. Calder;Edward C. Malthouse

290
Citations
The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

Bobby J. Calder;Chester A. Insko;Ben Yandell

278
Citations
What Consumer Research Is

Bobby J. Calder;Alice M. Tybout

278
Citations
Beyond External Validity

Bobby J. Calder;Lynn W. Phillips;Alice M. Tybout

254
Citations
Evidence that user-generated content that produces engagement increases purchase behaviours

Edward Carl Malthouse;Bobby Calder;Su Jung Kim;Mark Vandenbosch

252
Citations
Interaction of intrinsic and extrinsic motivation: Some methodological notes

Bobby J. Calder;Barry M. Staw

238
Citations
Focus Groups and the Nature of Qualitative Marketing Research

Unknown

229
Citations
How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement: Predicting Consumer Behavior Across Qualitatively Different Experiences

Bobby J. Calder;Mathew S. Isaac;Edward C. Malthouse

209
Citations

Frequent Co-Authors

Edward C. Malthouse Northwestern University

Dawn Iacobucci Vanderbilt University

Brian Sternthal Northwestern University

Hans C. Breiter University of Cincinnati

Barry M. Staw University of California, Berkeley

Nick Lee University of Warwick

Hao Ying Wayne State University

Chester A. Insko University of North Carolina at Chapel Hill

Michael Ross University of Waterloo

Don E. Schultz Northwestern University

External Links

Personal website of Bobby J. Calder

If you think any of the details on this page are incorrect, let us know.

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