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D-Index & Metrics

Social Sciences and Humanities

D-Index
44
Citations
14606
World Ranking
4007
National Ranking
1910

Brian Sternthal publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Brian Sternthal sits on this spectrum.

44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44 publications 570+

This scientist: 79 publications — 5th percentile

5% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Brian Sternthal D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Brian Sternthal sits on this spectrum.

30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 44 D-Index — 49th percentile

49% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Overview

Brian Sternthal is affiliated with Northwestern University in the United States. Their research spans multiple fields, primarily focusing on decision sciences and psychology. Within these broad areas, their work touches on several subfields including general decision sciences, artificial intelligence, applied psychology, sociology and political science, as well as management science and operations research.

Their research topics cover a range of specialized themes such as decision-making and behavioral economics, behavioral health and interventions, complex systems and decision making, advanced text analysis techniques, mental health research topics, social and intergroup psychology, and explainable artificial intelligence (XAI).

Brian Sternthal has contributed to academic literature on various fronts. Their recent papers include:

  • Distinguishing Constructs from Variables in Designing Research, 2020, Journal of Consumer Psychology
  • Using theoretical frameworks in behavioral research, 2023, Journal of Business Research
  • Beyond Numbers: An Ambiguity-Accessibility-Applicability Framework to Explain the Attraction Effect, 2023, Journal of Consumer Research
  • Confidence in research findings depends on theory, 2024, Behavioral and Brain Sciences

Frequent collaborators in their work include Bobby J. Calder, Sharlene He, C. Miguel Brendl, Alice M. Tybout, and David Gal. These coauthors have contributed to several of the listed publications.

The venues where Brian Sternthal's research has been published demonstrate a focus on consumer psychology, general business research, and interdisciplinary science involving behavioral and brain studies. These venues are:

  • Journal of Consumer Psychology
  • Journal of Business Research
  • Journal of Consumer Research
  • Behavioral and Brain Sciences

Best Publications

  • Gender Differences in the Use of Message Cues and Judgments

    Joan Meyers-Levy;Brian Sternthal

  • The Persuasive Effect of Source Credibility: Tests of Cognitive Response

    Brian Sternthal;Ruby Dholakia;Clark Leavitt

  • Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

    Angela Y. Lee;Punam Anand Keller;Brian Sternthal

  • Impact of Deals and Deal Retraction on Brand Switching

    Joe A. Dodson;Alice M. Tybout;Brian Sternthal

  • Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

    Ruby Roy Dholakia;Brian Sternthal

  • The persuasive effect of source credibility: a situational analysis.

    Brian Sternthal;Lynn W. Phillips;Ruby Dholakia

  • The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

    Durairaj Maheswaran;Brian Sternthal

  • Detecting and Explaining Vividness Effects in Attitudinal Judgments

    Jolita Kisielius;Brian Sternthal

  • Humor in Advertising

    Brian Sternthal;C. Samuel Craig

  • Age Differences in Information Processing: A Perspective on the Aged Consumer:

    Lynn W. Phillips;Brian Sternthal

  • Ease of message processing as a moderator of repetition effects in advertising.

    Punam Anand;Brian Sternthal

  • Television Commercial Wearout: An Information Processing View:

    Bobby J. Calder;Brian Sternthal

  • The Effects of Positive Mood on Memory

    Angela Y. Lee;Brian Sternthal

  • Using Information Processing Theory to Design Marketing Strategies

    Alice M. Tybout;Bobby J. Calder;Brian Sternthal

  • Three questions you need to ask about your brand.

    Kevin Lane Keller;Brian Sternthal;Alice Tybout

  • Examining the Vividness Controversy: An Availability-Valence Interpretation

    Jolita Kisielius;Brian Sternthal

  • The construct validity of the tripartite classification of attitudes.

    Richard P. Bagozzi;Alice M. Tybout;C. Samuel Craig;Brian Sternthal

  • A Two-Factor Explanation of Assimilation and Contrast Effects:

    Joan Meyers-Levy;Brian Sternthal

  • Consumer Behavior, an Information Processing Perspective

    Brian Sternthal;C. Samuel Craig

  • Fear Appeals: Revisited and Revised

    Brian Sternthal;C. Samuel Craig

Frequent Co-Authors

C. Samuel Craig
C. Samuel Craig New York University
Bobby J. Calder
Bobby J. Calder Northwestern University
Joan Meyers-Levy
Joan Meyers-Levy University of Minnesota
Kevin Lane Keller
Kevin Lane Keller Dartmouth College
Durairaj Maheswaran
Durairaj Maheswaran New York University
Greg M. Allenby
Greg M. Allenby The Ohio State University
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill
Alice M. Isen
Alice M. Isen Cornell University
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor
Scott E. Maxwell
Scott E. Maxwell University of Notre Dame

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