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D-Index & Metrics

Social Sciences and Humanities

D-Index
44
Citations
14606
World Ranking
4008
National Ranking
1910

Overview

Brian Sternthal is affiliated with Northwestern University in the United States. Their research spans multiple fields, primarily focusing on decision sciences and psychology. Within these broad areas, their work touches on several subfields including general decision sciences, artificial intelligence, applied psychology, sociology and political science, as well as management science and operations research.

Their research topics cover a range of specialized themes such as decision-making and behavioral economics, behavioral health and interventions, complex systems and decision making, advanced text analysis techniques, mental health research topics, social and intergroup psychology, and explainable artificial intelligence (XAI).

Brian Sternthal has contributed to academic literature on various fronts. Their recent papers include:

  • Distinguishing Constructs from Variables in Designing Research, 2020, Journal of Consumer Psychology
  • Using theoretical frameworks in behavioral research, 2023, Journal of Business Research
  • Beyond Numbers: An Ambiguity-Accessibility-Applicability Framework to Explain the Attraction Effect, 2023, Journal of Consumer Research
  • Confidence in research findings depends on theory, 2024, Behavioral and Brain Sciences

Frequent collaborators in their work include Bobby J. Calder, Sharlene He, C. Miguel Brendl, Alice M. Tybout, and David Gal. These coauthors have contributed to several of the listed publications.

The venues where Brian Sternthal's research has been published demonstrate a focus on consumer psychology, general business research, and interdisciplinary science involving behavioral and brain studies. These venues are:

  • Journal of Consumer Psychology
  • Journal of Business Research
  • Journal of Consumer Research
  • Behavioral and Brain Sciences

Best Publications

  • Gender Differences in the Use of Message Cues and Judgments

    Joan Meyers-Levy;Brian Sternthal

  • The Persuasive Effect of Source Credibility: Tests of Cognitive Response

    Brian Sternthal;Ruby Dholakia;Clark Leavitt

  • Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

    Angela Y. Lee;Punam Anand Keller;Brian Sternthal

  • Impact of Deals and Deal Retraction on Brand Switching

    Joe A. Dodson;Alice M. Tybout;Brian Sternthal

  • Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

    Ruby Roy Dholakia;Brian Sternthal

  • The persuasive effect of source credibility: a situational analysis.

    Brian Sternthal;Lynn W. Phillips;Ruby Dholakia

  • The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

    Durairaj Maheswaran;Brian Sternthal

  • Detecting and Explaining Vividness Effects in Attitudinal Judgments

    Jolita Kisielius;Brian Sternthal

  • Humor in Advertising

    Brian Sternthal;C. Samuel Craig

  • Age Differences in Information Processing: A Perspective on the Aged Consumer:

    Lynn W. Phillips;Brian Sternthal

  • Ease of message processing as a moderator of repetition effects in advertising.

    Punam Anand;Brian Sternthal

  • Television Commercial Wearout: An Information Processing View:

    Bobby J. Calder;Brian Sternthal

  • The Effects of Positive Mood on Memory

    Angela Y. Lee;Brian Sternthal

  • Using Information Processing Theory to Design Marketing Strategies

    Alice M. Tybout;Bobby J. Calder;Brian Sternthal

  • Three questions you need to ask about your brand.

    Kevin Lane Keller;Brian Sternthal;Alice Tybout

  • Examining the Vividness Controversy: An Availability-Valence Interpretation

    Jolita Kisielius;Brian Sternthal

  • The construct validity of the tripartite classification of attitudes.

    Richard P. Bagozzi;Alice M. Tybout;C. Samuel Craig;Brian Sternthal

  • A Two-Factor Explanation of Assimilation and Contrast Effects:

    Joan Meyers-Levy;Brian Sternthal

  • Consumer Behavior, an Information Processing Perspective

    Brian Sternthal;C. Samuel Craig

  • Fear Appeals: Revisited and Revised

    Brian Sternthal;C. Samuel Craig

Frequent Co-Authors

Bobby J. Calder
Bobby J. Calder Northwestern University
Joan Meyers-Levy
Joan Meyers-Levy University of Minnesota
Scott E. Maxwell
Scott E. Maxwell University of Notre Dame
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor
Alice M. Isen
Alice M. Isen Cornell University
Greg M. Allenby
Greg M. Allenby The Ohio State University

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