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D-Index & Metrics

Social Sciences and Humanities

D-Index
43
Citations
6568
World Ranking
4483
National Ranking
2128

Overview

Michael S. LaTour is affiliated with the University of Nevada, Las Vegas in the United States. Their academic profile includes involvement primarily within this institution, contributing to its research and educational activities.

No specific recent papers have been listed under their name, and information on co-authors is not provided. Similarly, there are no details available regarding frequent publication venues or book publications associated with Michael S. LaTour.

Data regarding main fields of study, subfields, and specific topics related to their research work have also not been documented. There is no information suggesting any awards or formal recognitions received.

The absence of such detailed records limits the scope for outlining specific academic contributions, collaborations, or research focuses. Michael S. LaTour remains identified primarily through their institutional affiliation and name.

Best Publications

  • The effects of specific job satisfaction facets on customer perceptions of service quality: An employee-level analysis.

    Robin L. Snipes;Sharon L. Oswald;Michael LaTour;Achilles A. Armenakis

  • Ethical Judgments of Sexual Appeals in Print Advertising

    Michael S. LaTour;Tony L. Henthorne

  • There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself

    Michael S. Latour;Herbert J. Rotfeld

  • Female nudity in print advertising: An analysis of gender differences in arousal and Ad response

    Michael S. LaTour

  • Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response

    Tony L. Henthorne;Michael S. Latour;Rajan Nataraajan

  • Female Nudity, Arousal, and Ad Response: An Experimental Investigation

    Michael S. Latour;Robert E. Pitts;David C. Snook-Luther

  • Using Childhood Memories to Gain Insight into Brand Meaning.

    Kathryn A. Braun-LaTour;Michael S. LaTour;George M. Zinkhan

  • Corporate social responsibility and organizational effectiveness: A multivariate approach

    Shaker A. Zahra;Michael S. LaTour

  • HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE

    Kathryn A. Braun-LaTour;Michael S. LaTour;Jacqueline E. Pickrell;Elizabeth F. Loftus

  • A model of the effects of self-efficacy on the perceived ethicality and performance of fear appeals in advertising

    Robin L. Snipes;Michael S. LaTour;Sara J. Bliss

  • Female nudity: attitudes towards the ad and the brand, and implications for advertising strategy

    Michael S. LaTour;Tony L. Henthorne

  • Contemporary women′s evaluation of female role portrayals in advertising

    John B. Ford;Michael S. LaTour;William J. Lundstrom

  • The Role of Accent on the Credibility and Effectiveness of the Salesperson

    John Tsalikis;Oscar W. DeShields;Michael S. LaTour

  • Differing reactions to female role portrayals in advertising

    John B. Ford;Michael S. LaTour

  • Using fear appeals in advertising for AIDS prevention in the college-age population.

    M S LaTour;R E Pitts

  • The appropriateness of fear appeal use for health care marketing to the elderly: is it OK to scare granny?

    Suzeanne Benet;Robert E. Pitts;Michael LaTour

  • How Strong is the Pull of the Past?: Measuring Personal Nostalgia Evoked by Advertising

    Altaf Merchant;Kathryn A. LaTour;John B. Ford;Michael S. LaTour

  • How organizational buyers reduce risk

    Tony L. Henthorne;Michael S. LaTour;Alvin J. Williams

  • Perception of marital roles in purchase decision processes: A cross-cultural study

    John B. Ford;Michael S. LaTour;Tony L. Henthorne

  • FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?

    Michael S. LaTour;Shaker A. Zahra

  • The effects of specific job satisfaction facets on customer perceptions of service quality: An employee-level analysis

    Robin L. Snipes;Sharon L Oswald;Achilles A Armenakis;Michael S. Latour

Frequent Co-Authors

John B. Ford
John B. Ford Old Dominion University
Elizabeth F. Loftus
Elizabeth F. Loftus University of California, Irvine
Achilles A. Armenakis
Achilles A. Armenakis Auburn University
John F. Tanner
John F. Tanner Old Dominion University

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