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Business and Management

D-Index
56
Citations
14399
World Ranking
697
National Ranking
33

Overview

Pascale G. Quester is affiliated with Swinburne University of Technology in Australia. Their research primarily focuses on the fields of Business, Management and Accounting, with particular emphasis on Marketing and Strategy and Management. Additional areas of study include Sociology and Political Science, Management, Monitoring, Policy and Law, as well as Experimental and Cognitive Psychology.

Their scholarly work covers a range of topics centered around consumer behavior, corporate social responsibility, and environmental sustainability. Key topics found in their research include:

  • Consumer Behavior in Brand Consumption and Identification
  • Corporate Social Responsibility Reporting
  • Environmental Sustainability in Business
  • Environmental Education and Sustainability
  • Creativity in Education and Neuroscience
  • Corporate Identity and Reputation
  • Gambling Behavior and Treatments

Pascale G. Quester has published multiple papers in notable journals, primarily collaborating with several frequent coauthors. These coauthors include Liudmila Tarabashkina, Olga Tarabashkina, Svetlana De Vos, Jasmina Ilicic, and Roberta Crouch.

Recent publications by Pascale G. Quester include:

  • How much firms "give" to CSR vs how much they "gain" from it: inequity perceptions and their implications for CSR authenticity, 2020, European Journal of Marketing
  • Encouraging product reuse and upcycling via creativity priming, imagination and inspiration, 2022, European Journal of Marketing
  • Using numbers in CSR communication and their effects on motive attributions, 2020, Journal of Consumer Marketing
  • Does corporate social responsibility improve brands' responsible and active personality dimensions? An experimental investigation, 2020, Journal of Product & Brand Management
  • "Set yourself free!" Exploring help-seeking motives in at-risk gamblers, 2020, European Journal of Marketing

The frequent publication venues for their research include:

  • European Journal of Marketing
  • Journal of Consumer Marketing
  • Journal of Product & Brand Management
  • Australasian Marketing Journal (AMJ)
  • International Journal of Behavioral Medicine

Best Publications

  • Consumer‐based brand equity: improving the measurement – empirical evidence

    Ravi Pappu;Pascale G. Quester;Ray W. Cooksey

  • Country image and consumer-based brand equity: relationships and implications for international marketing

    Ravi Sankar Pappu;Pascale G Quester;Ray Wagner Cooksey

  • Consumer‐based brand equity and country‐of‐origin relationships: Some empirical evidence

    Ravi Pappu;Pascale G. Quester;Ray W. Cooksey

  • Product involvement/brand loyalty: is there a link?

    Pascale Quester;Ai Lin Lim

  • The influence of consumption situation and product involvement over consumers’ use of product attribute

    Pascale G. Quester;Justin Smart

  • Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

    Ravi Pappu;Pascale Quester

  • Advertising and promotion leverage on arts sponsorship effectiveness

    Pascale G. Quester;Beverley Thompson

  • Competitive advantage through sponsorship: A conceptual model and research propositions

    John Fahy;Francis John Damien Farrelly;Pascale G Quester

  • Managing innovation networks: Exploratory evidence from ICT, biotechnology and nanotechnology networks

    Giselle Camille Rampersad;Pascale G Quester;Indrit Troshani

  • Examining important relationship quality constructs of the focal sponsorship exchange

    Francis John Damien Farrelly;Pascale G Quester

  • A consumer-based method for retailer equity measurement: Results of an empirical study

    Ravi Pappu;Pascale Quester

  • Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship

    Nathalie D. Fleck;Pascale Quester

  • Do consumer expectations match experience?: Predicting the influence of price and country of origin on perceptions of product quality

    Roberta Veale;Pascale Quester

  • The effects of market orientation on trust and commitment

    Francis J Farrelly;Pascale G Quester

  • Brand Association and Memory Decay Effects of Sponsorship: the Case of the Australian Formula One Grand Prix

    Pascale G Quester;Francis J Farrelly

  • How does brand innovativeness affect brand loyalty

    Ravi Pappu;Pascale G. Quester

  • The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

    Carolin Plewa;Jodie Conduit;Pascale G. Quester;Claire Johnson

  • Segmentation by Involvement or Nationality for Global Retailing: A Cross-national Comparative Study of Wine Shopping Behaviours

    Larry Lockshin;Pascale Quester;Tony Spawton

  • Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing

    Francis John Damien Farrelly;Pascale G Quester;Stephen A Greyser

  • Integrating sports sponsorship into the corporate marketing function: an international comparative study

    Francis John Farrelly;Pascale G. Quester;Richard Burton

Frequent Co-Authors

Carolin Plewa
Carolin Plewa University of Adelaide
Francis Farrelly
Francis Farrelly RMIT University
Kathy Chapman
Kathy Chapman University of Sydney
Simone Pettigrew
Simone Pettigrew George Institute for Global Health
Larry Lockshin
Larry Lockshin University of South Australia
Michael B. Beverland
Michael B. Beverland University of Sussex
Sylvie Chetty
Sylvie Chetty Uppsala University
Lester W. Johnson
Lester W. Johnson Swinburne University of Technology
William D. Perreault
William D. Perreault University of North Carolina at Chapel Hill
Roderick J. Brodie
Roderick J. Brodie University of Auckland

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