World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
40
Citations
9920
World Ranking
1645
National Ranking
6

George Christodoulides publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where George Christodoulides sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 106 publications — 31st percentile

31% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

George Christodoulides D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where George Christodoulides sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 40 D-Index — 47th percentile

47% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

George Christodoulides is affiliated with the American University of Sharjah in the United Arab Emirates. Their research primarily focuses on areas within Business, Management and Accounting, with additional contributions to Social Sciences.

The scientist's main subfields of study include Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Artificial Intelligence, and Strategy and Management. Their work covers a range of topics centered on consumer behavior and market dynamics.

Key topics explored in their research are:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Wine Industry and Tourism
  • Sharing Economy and Platforms
  • Hate Speech and Cyberbullying Detection

Some recent papers authored or co-authored by George Christodoulides include:

  • "A strategic framework for technological innovations in support of the customer experience: A focus on luxury retailers" (2022), Journal of Retailing and Consumer Services
  • "Charting research on international luxury marketing: where are we now and where should we go next?" (2021), International Marketing Review
  • "Don't be rude! The effect of content moderation on consumer-brand forgiveness" (2021), Psychology and Marketing
  • "Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram" (2021), European Journal of Marketing
  • "Toward a better understanding of key determinants and consequences of masstige consumption" (2023), Journal of Business Research

Frequent co-authors collaborating with George Christodoulides include:

  • Maximilian H. E. E. Gerrath
  • Nikoletta-Theofania Siamagka
  • Nina Michaelidou
  • Eleonora Pantano
  • Giuseppe Pedeliento

George Christodoulides has published extensively in several recognized academic venues, most prominently:

  • Journal of Business Research
  • International Marketing Review
  • Psychology and Marketing
  • Journal of Product & Brand Management
  • Journal of Strategic Marketing

Best Publications

  • Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

    Nina Michaelidou;Nikoletta Theofania Siamagka;George Christodoulides

  • Consumer based brand equity conceptualization and measurement: a literature review

    George Christodoulides;Leslie de Chernatony

  • Branding in the post-internet era

    George Christodoulides

  • Measuring Consumers' Engagement With Brand-Related Social-Media Content: Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands

    Bruno Schivinski;George Christodoulides;Dariusz Dabrowski

  • Memo to Marketers: Quantitative Evidence for Change: How User-Generated Content Really Affects Brands

    George Christodoulides;Colin Peter Jevons;Jennifer Bonhomme

  • Determinants of social media adoption by B2B organizations

    Nikoletta Theofania Siamagka;George Christodoulides;Nina Michaelidou;Aikaterini C. Valvi

  • Conceptualising and Measuring the Equity of Online Brands

    George Christodoulides;L. de Chernatony;O. Furrer;E. Shiu

  • A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

    Sheena Leek;George Christodoulides

  • Measuring perceived brand luxury: An evaluation of the BLI scale

    George Christodoulides;Nina Michaelidou;Ching Hsing Li

  • A framework of brand value in B2B markets: the contributing role of functional and emotional components

    Sheena Leek;Sheena Leek;George Christodoulides;George Christodoulides

  • Shopping motives as antecedents of e-satisfaction and e-loyalty

    George Christodoulides;Nina Michaelidou

  • Cross-National Differences in E-WOM Influence

    George Christodoulides;Nina Michaelidou;Evmorfia Argyriou

  • Consumer-based brand equity measurement: lessons learned from an international study

    George Christodoulides;John W. Cadogan;Cleopatra Veloutsou

  • Developing a brand performance measure for financial services brands

    Leslie de Chernatony;Fiona J. Harris;George Christodoulides

  • Dimensionalising on‐ and offline brands' composite equity

    George Christodoulides;Leslie de Chernatony

  • Decoding the complexity of the consumer-based brand equity process

    Kalliopi Chatzipanagiotou;Cleopatra Veloutsou;George Christodoulides

  • B2B service brand identity: Scale development and validation

    Darren Coleman;Leslie de Chernatony;George Christodoulides

  • A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe

    Cleopatra Veloutsou;George Christodoulides;Leslie de Chernatony

  • Taking the brand promise online: Challenges and opportunities

    Leslie de Chernatony;George Christodoulides

  • The voice of the consumer speaks forcefully in brand identity: user-generated content forces smart marketers to listen

    George Christodoulides;Colin Jevons;Pete Blackshaw

Frequent Co-Authors

Nina Michaelidou
Nina Michaelidou Loughborough University
Cleopatra Veloutsou
Cleopatra Veloutsou University of Glasgow
Leslie de Chernatony
Leslie de Chernatony Aston University
John W. Cadogan
John W. Cadogan University of Leicester
Fiona Harris
Fiona Harris University of the West of Scotland
Nicolas Papadopoulos
Nicolas Papadopoulos Carleton University

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