2026 Cleopatra Veloutsou: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	42	1472	1374	240	214	185	11375

Overview

Cleopatra Veloutsou is affiliated with the University of Glasgow in the United Kingdom. Their research work is primarily situated within the fields of Business, Management and Accounting, and Social Sciences. Specific subfields where they have contributed include Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management, and Literature and Literary Theory.

The main topics explored in the scientist's publications focus on Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, and Customer Service Quality and Loyalty. Additional topics addressed include Diverse Aspects of Tourism Research, Service and Product Innovation, Consumer Market Behavior and Pricing, and Media Influence and Health.

Their recent scholarly articles include:

Metaverse marketing: How the metaverse will shape the future of consumer research and practice, 2022, Psychology and Marketing
Digital ecosystem and consumer engagement: A socio-technical perspective, 2020, Journal of Business Research
Brand negativity: a relational perspective on anti-brand community participation, 2020, European Journal of Marketing
The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands, 2020, Journal of Business Research
Augmenting brand community identification for inactive users: a uses and gratification perspective, 2021, Journal of Research in Interactive Marketing

Veloutsou frequently publishes in several academic journals, with notable presence in the Journal of Business Research, Journal of Product & Brand Management, Psychology and Marketing, Journal of Research in Interactive Marketing, and Journal of Brand Management.

Collaborative research is evident in Veloutsou's work, with frequent co-authors including Anna Morgan-Thomas, Francisco Guzmán, Kalliopi Chatzipanagiotou, Laurence Dessart, and Sergio Andrés Osuna Ramírez. The number of collaborations with these colleagues ranges from three to seven joint publications.

Best Publications

Consumer engagement in online brand communities: a social media perspective

Laurence Dessart;Cleopatra Veloutsou;Anna Morgan-Thomas

1502
Citations
Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Unknown

920
Citations
Brand relationships through brand reputation and brand tribalism

Cleopatra Veloutsou;Luiz Moutinho

734
Citations
Beyond technology acceptance: Brand relationships and online brand experience☆

Anna Morgan-Thomas;Cleopatra Veloutsou

709
Citations
Capturing consumer engagement: duality, dimensionality and measurement

Laurence Dessart;Cleopatra Veloutsou;Anna Morgan-Thomas

663
Citations
Measuring customer satisfaction in the fast food industry: a cross‐national approach

G. Ronald Gilbert;Cleopatra Veloutsou;Mark M.H. Goode;Luiz Moutinho

470
Citations
University selection: information requirements and importance

Cleopatra Veloutsou;John W. Lewis;Robert A. Paton

420
Citations
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships

Cleopatra Veloutsou

418
Citations
Working consumers: Co-creation of brand identity, consumer identity and brand community identity

Iain Black;Cleopatra Veloutsou

384
Citations
A cross-industry comparison of customer satisfaction

G. Ronald Gilbert;Cleopatra Veloutsou

379
Citations
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

Cleopatra Veloutsou;Francisco Guzman

251
Citations
Identifying the Dimensions of the Product-Brand and Consumer Relationship

Cleopatra Veloutsou

247
Citations
Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China

Xuemei Bian;Cleopatra Veloutsou

243
Citations
Consumer-based brand equity measurement: lessons learned from an international study

George Christodoulides;John W. Cadogan;Cleopatra Veloutsou

240
Citations
Relationship marketing: What if … ?

Cleopatra Veloutsou;Michael Saren;Nikolaos Tzokas

229
Citations
Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy

Cleopatra Veloutsou;Evangelos Gioulistanis;Luiz Moutinho

198
Citations
Measuring transaction‐specific satisfaction in services: Are the measures transferable across cultures?

Cleopatra Veloutsou;G. Ronald Gilbert;Luiz A. Moutinho;Mark M.H. Goode

177
Citations
Decoding the complexity of the consumer-based brand equity process

Kalliopi Chatzipanagiotou;Cleopatra Veloutsou;George Christodoulides

175
Citations
Digital ecosystem and consumer engagement: A socio-technical perspective

Anna Morgan-Thomas;Laurence Dessart;Cleopatra Veloutsou

170
Citations
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe

Cleopatra Veloutsou;George Christodoulides;Leslie de Chernatony

158
Citations
A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands

Cleopatra Veloutsou;Xuemei Bian

156
Citations
Consultation and Reliability of Information Sources Pertaining to University Selection: Some Questions Answered?.

Cleopatra Veloutsou;Robert A. Paton;John Lewis

147
Citations

Frequent Co-Authors

Luiz Moutinho University of Suffolk

George Christodoulides American University of Sharjah

Nikolaos Tzokas Prince Mohammad Bin Salman College of Business and Entrepreneurship

Marc Fetscherin Rollins College

John W. Cadogan University of Leicester

Leslie de Chernatony Aston University

External Links

Personal website of Cleopatra Veloutsou Google Scholar page

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