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Marc Fetscherin

Marc Fetscherin

D-Index & Metrics

Business and Management

D-Index
35
Citations
6495
World Ranking
2183
National Ranking
874

Overview

Marc Fetscherin is affiliated with Rollins College in the United States. Their research primarily falls within the fields of Business, Management and Accounting and Social Sciences, with a particular focus on subfields such as Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management, and Cognitive Neuroscience.

Their work concentrates on key topics including Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Corporate Identity and Reputation, Psychology of Moral and Emotional Judgment, Eating Disorders and Behaviors, as well as Consumer Market Behavior and Pricing.

Recent papers authored or co-authored by Marc Fetscherin include:

  • Models for brand relationships, 2021, Journal of Product & Brand Management
  • Exploring masstige brands' antecedents and outcomes, 2022, International Journal of Consumer Studies
  • Brand love and brand addiction and their effects on consumers' negative behaviors, 2022, European Journal of Marketing
  • Analyzing the influence of celebrities' emotional and rational brand posts, 2023, Spanish Journal of Marketing - ESIC
  • How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility, 2020, Journal of Advertising Research

Frequent co-authors associated with Marc Fetscherin include Muhammad Junaid, Khalid Hussain, Cleopatra Veloutsou, Paula Rodrigues, and Ana Sousa. Their collaborative efforts span several publications, reflecting an active engagement within their research network.

Marc Fetscherin has published multiple papers in journals such as the Journal of Product & Brand Management, International Journal of Consumer Studies, European Journal of Marketing, Spanish Journal of Marketing - ESIC, and Journal of Consumer Marketing.

Best Publications

  • Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis

    Marc Fetscherin;Daniel Heinrich

  • The determinants and measurement of a country brand: the country brand strength index

    Marc Fetscherin

  • Determinants and outcomes of brand hate

    Sabrina M. Hegner;Marc Fetscherin;Marianne van Delzen

  • The medical tourism index: scale development and validation.

    Marc Fetscherin;Renee-Marie Stephano

  • CSR Communication Intensity in Chinese and Indian Multinational Companies

    Christoph Lattemann;Marc Fetscherin;Ilan Alon;Shaomin Li

  • USER ACCEPTANCE OF VIRTUAL WORLDS

    Marc Fetscherin;Christoph Lattemann

  • Corporate Social Responsibility in Emerging Markets: The Importance of the governance Environment.

    Shaomin Li;Marc Fetscherin;Ilan Alon;Christoph Lattemann

  • Corporate branding: an interdisciplinary literature review

    Marc Fetscherin;Jean‐Claude Usunier

  • The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions

    Marc Fetscherin;Mark Toncar

  • The five types of brand hate: How they affect consumer behavior

    Marc Fetscherin

  • Digital Rights Management

    Unknown

  • Trajectories of brand hate

    Lia Zarantonello;Simona Romani;Silvia Grappi;Marc Fetscherin

  • Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)

    Ilan Alon;Christopher Lattemann;Marc Fetscherin;Shaomin Li

  • 30 Years of foreign direct investment to China: An interdisciplinary literature review

    Marc Fetscherin;Marc Fetscherin;Hinrich Voss;Philippe Gugler

  • The effect of product category on consumer brand relationships

    Marc Fetscherin;Michèle Boulanger;Cid Gonçalves Filho;Gustavo Quiroga Souki

  • What type of relationship do we have with loved brands

    Marc Fetscherin

  • Consumer brand relationships: A research landscape

    Marc Fetscherin;Daniel Heinrich

  • Latest research on brand relationships: introduction to the special issue

    Marc Fetscherin;Francisco Guzman;Cleopatra Veloutsou;Ricardo Roseira Cayolla

  • Consumer-Brand Relationships: Theory And Practice

    Susan Fournier;Michael Breazeale;Marc Fetscherin

  • Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry

    Marc Fetscherin;Gerhard Knolmayer

  • The globalization of Chinese enterprises

    Christoph Lattemann;Ilan Alon;Julian Chang;Marc Fetscherin

  • How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

    Marc Fetscherin

Frequent Co-Authors

Ilan Alon
Ilan Alon Ariel University
Cleopatra Veloutsou
Cleopatra Veloutsou University of Glasgow
Adamantios Diamantopoulos
Adamantios Diamantopoulos University of Vienna

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