John M.T. Balmer is affiliated with Brunel University London in the United Kingdom. Their research focuses primarily on Business, Management and Accounting, with significant work in the fields of Marketing, Strategy and Management, and Organizational Behavior and Human Resource Management. Additional subfields include Sociology and Political Science, as well as Visual Arts and Performing Arts.
Their published work encompasses various topics, notably:
John M.T. Balmer's research contributions include multiple papers in leading journals. Selected recent publications are:
Among the frequent venues for their work are:
Frequent collaborators include the following co-authors:
John M.T. Balmer's extensive research output and collaboration network reflect a multidisciplinary approach to subjects associated with corporate branding, marketing strategies, and consumer engagement in various contexts.
Edmund R. Gray;John M.T. Balmer
John M.T. Balmer;Edmund R. Gray
Cees B.M. van Riel;John M.T. Balmer
John M.T. Balmer
John M.T. Balmer
John M. T. Balmer
John M. T. Balmer;Stephen A. Greyser
Joep P. Cornelissen;S. Alexander Haslam;John M. T. Balmer
John M.T. Balmer;Stephen A. Greyser
John M.T. Balmer;Edmund R. Gray
Mats Urde;Stephen A Greyser;John M T Balmer
John M.T. Balmer
John M.T. Balmer;Stephen A. Greyser
Michael J. Baker;John M.T. Balmer
John M T Balmer;Stephen A Greyser
John M. T. Balmer
John M. T. Balmer;Guillaume B. Soenen
John M.T. Balmer;Alan Wilson
John M. T. Balmer;Kyoko Fukukawa;Edmund R. Gray
John M.T. Balmer
C.B.M. vanRiel;J.M.T. Balmer
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