World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
50
Citations
10994
World Ranking
990
National Ranking
430

Russell Abratt publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Russell Abratt sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 179 publications — 69th percentile

69% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Russell Abratt D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Russell Abratt sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 50 D-Index — 68th percentile

68% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Russell Abratt is affiliated with George Mason University in the United States and specializes primarily in the field of Business, Management and Accounting. Their academic contributions span numerous subfields including Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Information Systems and Management.

Their research is particularly focused on core topics related to Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, and Corporate Identity and Reputation. Other notable areas of study include Digital Marketing and Social Media, Ethics in Business and Education, Corporate Social Responsibility Reporting, and Franchising Strategies and Performance.

Russell Abratt's recent work includes publications such as:

  • The Conscientious Corporate Brand: Definition, Operationalization and Application in a B2B Context, 2023, Journal of Business and Industrial Marketing
  • Customer Advocacy and Brand Loyalty: The Mediating Roles of Brand Relationship Quality and Trust, 2022, Journal of Brand Management
  • Antecedents of Brand Loyalty in South African Retail Banking, 2021, Journal of Financial Services Marketing
  • Building a Corporate Brand in the Digital Age: Imperatives for Transforming Born-Digital Startups into Successful Corporate Brands, 2020, Journal of Marketing Management
  • The Influence of Sport Sponsorship on Brand Equity in South Africa, 2020, Journal of Promotion Management

Russell Abratt has published multiple times in a set of academic journals including the International Journal of Business and Emerging Markets, Journal of Brand Management, Services Marketing Quarterly, Journal of Product & Brand Management, and Journal of Marketing Management.

Their frequent collaborators include Michele Mingione, Emmanuel Silva Quaye, Nicola Kleyn, Yvonne Saini, and Stefanie De Wet.

Best Publications

  • A new approach to the corporate image management process

    P. S. B. Shee;Russell Abratt

  • Brand equity in the business-to-business market

    Michael T. Bendixen;Kalala A. Bukasa;Russell Abratt

  • Corporate identity, corporate branding and corporate reputations: Reconciliation and integration

    Russell Abratt;Nicola Kleyn

  • Unplanned buying and in-store stimuli in supermarkets

    Russell Abratt;Stephen Donald Goodey

  • Satisfaction, quality and value and effects on repurchase and positive word‐of‐mouth behavioral intentions in a B2B services context

    Lori K. Molinari;Russell Abratt;Paul Dion

  • Trust determinants and outcomes in global B2B services

    Patricia M. Doney;James M. Barry;Russell Abratt

  • Corporate Objectives in Sports Sponsorship

    Russell Abratt;Brian C. Clayton;Leyland F. Pitt

  • Corporate Identity, Ethics and Reputation in Supplier-Buyer Relationships

    Michael T. Bendixen;Russell Abratt

  • Relationship marketing in private banking in South Africa

    Russell Abratt;Joy Russell

  • Industrial buying in high-tech markets

    Russell Abratt

  • What I say about myself: communication of brand personality by African countries.

    Leyland F. Pitt;Robert Ankomah Opoku;Magnus Hultman;Russell Abratt

  • The marketing challenge: Towards being profitable and socially responsible

    Russell Abratt;Diane Sacks

  • Value, satisfaction, loyalty and retention in professional services

    Rene Trasorras;Art Weinstein;Russell Abratt

  • Corporate Brand Management in Higher Education: The Case of ERAU

    Tamilla Curtis;Russell Abratt;William Minor

  • Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?

    Robert Ankomah Opoku;Russell Abratt;Leyland Pitt

  • The Corporate Identity Management Process Revisited

    Geoff Bick;Marciene C. Jacobson;Russell Abratt

  • Development and management of corporate image in South Africa

    Russell Abratt;Thabiso Nsenki Mofokeng

  • An examination of the ethical beliefs of managers using selected scenarios in a cross-cultural environment

    Russell Abratt;Russell Abratt;Deon Nel;Deon Nel;Nicola Susan Higgs;Nicola Susan Higgs

  • Customer–supplier partnerships: Perceptions of a successful key account management program

    Russell Abratt;Phillip Michael Kelly

  • The Evaluation of Sports Sponsorships

    Russell Abratt;Pieter Schalk Grobler

  • The role of brand authenticity in developing brand trust

    Sivan Portal;Russell Abratt;Michael T. Bendixen

Frequent Co-Authors

Leyland Pitt
Leyland Pitt Simon Fraser University
John M.T. Balmer
John M.T. Balmer Brunel University London
Christo Boshoff
Christo Boshoff Stellenbosch University
Magnus Hultman
Magnus Hultman University of Leeds

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