Russell Abratt is affiliated with George Mason University in the United States and specializes primarily in the field of Business, Management and Accounting. Their academic contributions span numerous subfields including Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Information Systems and Management.
Their research is particularly focused on core topics related to Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, and Corporate Identity and Reputation. Other notable areas of study include Digital Marketing and Social Media, Ethics in Business and Education, Corporate Social Responsibility Reporting, and Franchising Strategies and Performance.
Russell Abratt's recent work includes publications such as:
Russell Abratt has published multiple times in a set of academic journals including the International Journal of Business and Emerging Markets, Journal of Brand Management, Services Marketing Quarterly, Journal of Product & Brand Management, and Journal of Marketing Management.
Their frequent collaborators include Michele Mingione, Emmanuel Silva Quaye, Nicola Kleyn, Yvonne Saini, and Stefanie De Wet.
P. S. B. Shee;Russell Abratt
Michael T. Bendixen;Kalala A. Bukasa;Russell Abratt
Russell Abratt;Nicola Kleyn
Russell Abratt;Stephen Donald Goodey
Lori K. Molinari;Russell Abratt;Paul Dion
Patricia M. Doney;James M. Barry;Russell Abratt
Russell Abratt;Brian C. Clayton;Leyland F. Pitt
Michael T. Bendixen;Russell Abratt
Russell Abratt;Joy Russell
Russell Abratt
Leyland F. Pitt;Robert Ankomah Opoku;Magnus Hultman;Russell Abratt
Russell Abratt;Diane Sacks
Rene Trasorras;Art Weinstein;Russell Abratt
Tamilla Curtis;Russell Abratt;William Minor
Robert Ankomah Opoku;Russell Abratt;Leyland Pitt
Geoff Bick;Marciene C. Jacobson;Russell Abratt
Russell Abratt;Thabiso Nsenki Mofokeng
Russell Abratt;Russell Abratt;Deon Nel;Deon Nel;Nicola Susan Higgs;Nicola Susan Higgs
Russell Abratt;Phillip Michael Kelly
Russell Abratt;Pieter Schalk Grobler
Sivan Portal;Russell Abratt;Michael T. Bendixen
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