What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Advertising
His main research concerns Marketing, Public relations, Corporate identity, Brand equity and Brand management.
His work carried out in the field of Marketing brings together such families of science as Promotion and Advertising.
His Advertising study combines topics in areas such as E-commerce and Personality psychology.
His work is dedicated to discovering how Public relations, Marketing management are connected with Marketing mix and other disciplines.
His Corporate identity research incorporates themes from Corporate communication, Stakeholder, Corporate reputation and Corporate branding.
He combines subjects such as Brand awareness and Personality with his study of Brand equity.
His most cited work include:
- A new approach to the corporate image management process (406 citations)
- Brand equity in the business-to-business market (341 citations)
- Corporate identity, corporate branding and corporate reputations: Reconciliation and integration (237 citations)
What are the main themes of his work throughout his whole career to date?
Russell Abratt focuses on Marketing, Public relations, Advertising, Brand management and Corporate branding.
The study incorporates disciplines such as Corporate communication and Control in addition to Marketing.
His work on Corporate identity and Stakeholder as part of general Public relations research is frequently linked to Qualitative research and Gender studies, thereby connecting diverse disciplines of science.
Russell Abratt has included themes like Promotion and Loyalty business model in his Advertising study.
His Brand management research incorporates elements of Brand awareness, Conjoint analysis, Retail sector and Personality.
The various areas that Russell Abratt examines in his Marketing management study include Marketing strategy, Marketing research and Employer branding.
He most often published in these fields:
- Marketing (73.65%)
- Public relations (27.70%)
- Advertising (25.68%)
What were the highlights of his more recent work (between 2015-2020)?
- Marketing (73.65%)
- Brand management (17.57%)
- Advertising (25.68%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Marketing, Brand management, Advertising, Public relations and Corporate branding.
Russell Abratt undertakes interdisciplinary study in the fields of Marketing and Originality through his works.
His Brand management study combines topics from a wide range of disciplines, such as Focus group, Financial services and Human resources.
In the field of Advertising, his study on Brand trust, Brand loyalty and Word of mouth overlaps with subjects such as Digital era.
His work in the fields of Public relations, such as Corporate identity, Stakeholder analysis and Stakeholder, intersects with other areas such as Qualitative research and Evolutionary change.
His research investigates the link between Corporate branding and topics such as Portfolio that cross with problems in Identity and Corporation.
Between 2015 and 2020, his most popular works were:
- The behavioral consequences of internal brand management among frontline employees (22 citations)
- Brands that do good: insight into social brand equity (19 citations)
- Brands that do good: insight into social brand equity (19 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Advertising
His scientific interests lie mostly in Brand management, Marketing, Advertising, Brand loyalty and Brand equity.
His research on Brand management frequently links to adjacent areas such as Public relations.
His work blends Marketing and Clothing studies together.
His research ties Competence and Advertising together.
His Brand loyalty research includes elements of Corporate communication and Employer branding.
The Corporate branding research Russell Abratt does as part of his general Brand equity study is frequently linked to other disciplines of science, such as Context and Exploratory research, therefore creating a link between diverse domains of science.
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