2026 Sally Dibb: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	46	1216	1134	189	168	177	10132

Overview

Sally Dibb is a researcher affiliated with Coventry University in the United Kingdom. Their work spans multiple domains within business and social sciences, particularly focusing on marketing, management, and sociology-related topics. The main fields of study for this researcher include Business, Management and Accounting, with a significant number of publications also covering Social Sciences.

Their research contributions concentrate on several subfields, including:

Marketing
Sociology and Political Science
Strategy and Management
Management Information Systems
General Health Professions

The central topics addressed by Sally Dibb encompass:

Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Big Data and Business Intelligence
Innovation and Knowledge Management
Environmental Sustainability in Business
Service and Product Innovation
Innovation and Socioeconomic Development

Selected recent papers authored by or connected to Sally Dibb include:

"Old boys' club": Barriers to digital marketing in small B2B firms, 2022, Industrial Marketing Management
Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms, 2023, Technological Forecasting and Social Change
What's In It For Us? Benevolence, National Security, and Digital Surveillance, 2021, Public Administration Review
Business and Management Studies in the United Kingdom's 2021 Research Excellence Framework: Implications for Research Quality Assessment, 2023, British Journal of Management
Tension in the data environment: How organisations can meet the challenge, 2021, Technological Forecasting and Social Change

The venues where Sally Dibb frequently publishes include:

Industrial Marketing Management
Technological Forecasting and Social Change
Journal of Marketing Management
Public Administration Review
British Journal of Management

Frequent collaborators of this researcher are:

Ross Gordon
Justina Setkute
Maureen Meadows
Kirstie Ball
Robert Blackburn

Best Publications

Marketing Concepts and Strategies

Sally Dibb;Lyndon Simkin;William Pride;O.C. Ferrell

1215
Citations
Religious Influences on Shopping Behaviour: An Exploratory Study

Nittin Essoo;Sally Dibb

911
Citations
Rethinking the brand concept: new brand orientation

Cláudia Simões;Sally Dibb

537
Citations
Managing corporate identity: An internal perspective

Cláudia Simões;Sally Dibb;Raymond P. Fisk

506
Citations
Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour

Fiona Harris;Helen Roby;Sally Dibb

328
Citations
Consumer trust in the online retail context: Exploring the antecedents and consequences

Jun Chen;Sally Dibb

315
Citations
Market segmentation: strategies for success

Sally Dibb

302
Citations
Consumer Involvement: A New Perspective

Nina Michaelidou;Sally Dibb

289
Citations
Product involvement: an application in clothing

Nina Michaelidou;Sally Dibb

278
Citations
The role of corporate culture, market orientation and organisational commitment in organisational performance

José Carlos Pinho;Ana Paula Rodrigues;Sally Dibb

273
Citations
Big data, big decisions: The impact of big data on board level decision-making

Alessandro Merendino;Sally Dibb;Maureen Meadows;Lee Quinn

256
Citations
Market Segmentation: Diagnosing and Treating the Barriers

Sally Dibb;Lyndon Simkin

214
Citations
The application of a relationship marketing perspective in retail banking

Sally Dibb;Maureen Meadows

210
Citations
TARGETING, SEGMENTS AND POSITIONING

Sally Dibb;Lyndon Simkin

205
Citations
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Sally Dibb;Marylyn Carrigan

190
Citations
The Market Segmentation Workbook

Sally Dibb;Lyndon Simkin

183
Citations
Up, up and away: social marketing breaks free

Sally Dibb

169
Citations
The Strength of Branding and Positioning in Services

Sally Dibb;Lyndon Simkin

161
Citations
Is ‘culture’ a justifiable variable for market segmentation? A cross‐cultural example

Andrew Lindridge;Sally Dibb

160
Citations
The Market Segmentation Workbook: Target Marketing for Marketing Managers

Sally Dibb;Lyndon Simkin

158
Citations
A program for implementing market segmentation

Sally Dibb;Lyndon Simkin

153
Citations

Frequent Co-Authors

Lyndon Simkin Manchester Metropolitan University

O. C. Ferrell Auburn University

Adrian Furnham BI Norwegian Business School

Fiona Harris University of the West of Scotland

Christopher A. Magee University of Wollongong

Marylyn Carrigan Heriot-Watt University

Tooraj Jamasb Copenhagen Business School

Claudia Eckert The Open University

Gordon R Waitt University of Wollongong

Raymond P. Fisk Texas State University

External Links

Personal website of Sally Dibb Google Scholar page

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