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D-Index & Metrics

Business and Management

D-Index
43
Citations
14347
World Ranking
1392
National Ranking
589

Overview

Raymond P. Fisk is affiliated with Texas State University in the United States and has contributed extensively to research in the field of Business, Management, and Accounting. Their work spans several interconnected subfields, including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Management of Technology and Innovation, and General Health Professions.

The research topics addressed by Fisk cover a wide range, with a focus on Service and Product Innovation, Innovative Approaches in Technology and Social Development, Innovation and Socioeconomic Development, Customer Service Quality and Loyalty, Information Systems Theories and Implementation, Community Health and Development, and Management and Organizational Studies.

Fisk has published articles in prominent journals, including multiple papers in the Journal of Service Management and Journal of Services Marketing, as well as contributions to the Journal of Service Research, Journal of Service Theory and Practice, and Journal of Public Policy & Marketing.

Among their recent notable papers are:

  • Elevating the human experience (HX) through service research collaborations: introducing ServCollab, 2020, Journal of service management
  • Healing the Digital Divide With Digital Inclusion: Enabling Human Capabilities, 2022, Journal of Service Research

Fisk collaborates frequently with other researchers, with multiple publications alongside Linda Alkire, Sertan Kabadayi, Silke Boenigk, Rebekah Russell-Bennett, and Jörg Finsterwalder.

Their research addresses themes related to service innovation and the role of service systems in addressing societal challenges, as evidenced by works on transformative service initiatives, digital inclusion, and public policy frameworks for vulnerable populations.

Best Publications

  • Tracking the evolution of the services marketing literature

    Raymond P. Fisk;Stephen W. Brown;Mary Jo Bitner

  • The impact of other customers on service experiences: A critical incident examination of “getting along”

    Stephen J. Grove;Raymond P. Fisk

  • Transformative service research: An agenda for the future

    Laurel Anderson;Amy L. Ostrom;Canan Corus;Raymond P. Fisk

  • Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting:

    Lia Patrício;Raymond P. Fisk;Jo o Falca˜o e Cunha;Larry Constantine

  • Customer experience modeling: from customer experience to service design

    Jorge Teixeira;Lia Patrício;Nuno J. Nunes;Leonel Nóbrega

  • Designing Multi-Interface Service Experiences: The Service Experience Blueprint

    Lia Patrício;Raymond P. Fisk;João Falcão e Cunha

  • Managing corporate identity: An internal perspective

    Cláudia Simões;Sally Dibb;Raymond P. Fisk

  • The Development and Emergence of Services Marketing Thought

    Stephen W. Brown;Raymond P. Fisk;Mary Jo Bitner

  • Customers behaving badly: a state of the art review, research agenda and implications for practitioners

    Ray Fisk;Stephen Grove;Lloyd C. Harris;Dominique A. Keeffe

  • Interactive Services Marketing

    Raymond P. Fisk;Stephen J. Grove;Joby John

  • Theory construction in marketing : some thoughts on thinking

    Raymond P. Fisk;Gerald Zaltman;Karen LeMasters;Michael Heffring

  • Succeeding through service innovation : a service perspective for education, research, business and government

    Kevin Bishop;Greg Bolan;David Bowen;Chris Cromack

  • The Service Experience As Theater

    Stephen J. Grove;Raymond P. Fisk

  • Understanding value co-creation in complex services with many actors

    Nelson Pinho;Gabriela Beirão;Lia Patrício;Raymond P. Fisk

  • Design for service inclusion: creating inclusive service systems by 2050

    Raymond P. Fisk;Alison M. Dean;Linda Alkire;Alison Joubert

  • Conceptualisation and Aspirations of Transformative Service Research

    Mark Rosenbaum;Canan Corus;Amy Ostrom;Laurel Anderson

  • Storytelling about places: Tourism Marketing in the Digital Age

    Clara Bassano;Sergio Barile;Paolo Piciocchi;James C. Spohrer

  • Disconfirmation of Equity Expectations: Effects on Consumer Satisfaction With Services

    Raymond P. Fisk;Clifford E. Young

  • Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination

    Stephen J Grove;Raymond P Fisk;Michael J Dorsch

  • Going green in the service sector: Social responsibility issues, implications and implementation

    Stephen J. Grove;Raymond P. Fisk;Gregory M. Pickett;Norman Kangun

  • Value cocreation in service ecosystems: Investigating health care at the micro, meso, and macro levels

    Gabriela Beirão;Lia Patrício;Raymond P. Fisk

  • Upframing Service Design and Innovation for Research Impact

    Lia Patrício;Anders Gustafsson;Raymond Fisk

Frequent Co-Authors

Stephen J. Grove
Stephen J. Grove Clemson University
Amy L. Ostrom
Amy L. Ostrom Arizona State University
Lloyd C. Harris
Lloyd C. Harris University of Manchester
David E. Bowen
David E. Bowen Arizona State University
Mary Jo Bitner
Mary Jo Bitner Arizona State University
James C. Spohrer
James C. Spohrer IBM (United States)
Stephen W. Brown
Stephen W. Brown Arizona State University
Jochen Wirtz
Jochen Wirtz National University of Singapore
Anders Gustafsson
Anders Gustafsson BI Norwegian Business School

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