Mary Jo Bitner is affiliated with Arizona State University in the United States. Their research primarily falls within the field of Business, Management, and Accounting, with a total of six publications contributing to this discipline.
The scientist's work encompasses several subfields, which include Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Management of Technology and Innovation. Their research focuses on key topics such as Customer Service Quality and Loyalty, Service and Product Innovation, Consumer Behavior in Brand Consumption and Identification, Information Systems Theories and Implementation, and Management and Marketing Education.
Mary Jo Bitner has authored multiple papers, some of the recent ones being:
Frequent co-authors who have collaborated with Mary Jo Bitner include:
The scientist's work has been published in several prominent venues, including:
Mary Jo Bitner has been recognized as a Fellow of the American Marketing Association, an award received in 2020.
Valarie A Zeithaml;Mary Jo Bitner;Dwayne D Gremler
Mary Jo Bitner
Mary Jo Bitner
Mary Jo Bitner;Bernard H. Booms;Mary Stanfield Tetreault
Matthew L. Meuter;Amy L. Ostrom;Robert I. Roundtree;Mary Jo Bitner
Kevin P. Gwinner;Dwayne D. Gremler;Mary Jo Bitner
Mary Jo Bitner;Bernard H. Booms;Lois A. Mohr
Bernard H. Booms;Mary Jo Bitner
Mary Jo Bitner;Stephen W. Brown;Matthew L. Meuter
Unknown
Amy L. Ostrom;Mary Jo Bitner;Stephen W. Brown;Kevin A. Burkhard
Matthew L. Meuter;Mary Jo Bitner;Amy L. Ostrom;Stephen W. Brown
Mary Jo Bitner
Mary Jo Bitner;Amy L. Ostrom;Felicia N. Morgan
Raymond P. Fisk;Stephen W. Brown;Mary Jo Bitner
Mary Jo Bitner;William T. Faranda;Amy R. Hubbert;Valarie A. Zeithaml
Matthew L Meuter;Amy L Ostrom;Mary Jo Bitner;Robert Roundtree
Mary Jo Bitner;Amy R. Hubbert
Lois A. Mohr;Mary Jo Bitner
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Mary Jo Bitner;Amy L. Ostrom;Matthew L. Meuter
Valarie.A. . Zeithami;Mary.Jo. . Bitner;Dwayne. D . Gremler
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