What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Management
His primary areas of investigation include Marketing, Service quality, Service, Advertising and Quality.
His Marketing research includes elements of Structural equation modeling, Context and The Internet.
The various areas that Lester W. Johnson examines in his Service quality study include Service selection and Conjoint analysis.
His Service research incorporates elements of Applied psychology, Scale and Internet shopping.
He interconnects Social responsibility, Public relations, Corporate identity and Set in the investigation of issues within Advertising.
His research integrates issues of Consumer research, Sample, Point of sale and Patient satisfaction in his study of Quality.
His most cited work include:
- The Role of Perceived Risk in the Quality-Value Relationship: A Study in a Retail Environment (1212 citations)
- Measuring Perceptions of Brand Luxury (904 citations)
- A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (708 citations)
What are the main themes of his work throughout his whole career to date?
Lester W. Johnson mainly investigates Marketing, Advertising, Service, Public relations and Context.
His study in Brand equity, Service quality, Relationship marketing, Market share and Customer retention is carried out as part of his Marketing studies.
His Service quality research is included under the broader classification of Quality.
He has researched Advertising in several fields, including Brand engagement and Sample.
Much of his study explores Service relationship to Process.
His research in Brand management intersects with topics in Brand awareness and Brand loyalty.
He most often published in these fields:
- Marketing (44.31%)
- Advertising (17.07%)
- Service (11.79%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (44.31%)
- Advertising (17.07%)
- Social psychology (8.94%)
In recent papers he was focusing on the following fields of study:
Lester W. Johnson mainly focuses on Marketing, Advertising, Social psychology, Context and Brand management.
His research links Willingness to pay with Marketing.
His work is dedicated to discovering how Advertising, Brand engagement are connected with Brand loyalty and Affection and other disciplines.
His work in Social psychology addresses subjects such as Sample, which are connected to disciplines such as Personality and Quality.
The study incorporates disciplines such as Brand awareness and Public relations in addition to Brand management.
His study in Service focuses on Service quality in particular.
Between 2015 and 2021, his most popular works were:
- Antecedents of consumer brand engagement and brand loyalty (151 citations)
- Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness (51 citations)
- Consumer emotional brand attachment with social media brands and social media brand equity (40 citations)
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