His primary scientific interests are in Marketing, Marketing research, Public relations, Green marketing and Marketing strategy. The various areas that Michael Jay Polonsky examines in his Marketing study include Advertising, Stakeholder and Set. The concepts of his Public relations study are interwoven with issues in Vignette and Scope.
His research investigates the connection between Green marketing and topics such as Content analysis that intersect with problems in Schema, Business education and Packaging and labeling. His Marketing strategy research includes themes of Marketing management, Digital marketing and Marketing mix. In general Return on marketing investment study, his work on Marketing mix modeling often relates to the realm of Consumer confusion, thereby connecting several areas of interest.
His primary areas of investigation include Marketing, Public relations, Advertising, Marketing management and Marketing research. As part of his studies on Marketing, he often connects relevant areas like Perception. He interconnects Public Sector Marketing, Marketing science and Service in the investigation of issues within Public relations.
Advertising is frequently linked to Affect in his study. Relationship marketing is the focus of his Marketing management research. Michael Jay Polonsky frequently studies issues relating to Digital marketing and Marketing research.
Michael Jay Polonsky focuses on Marketing, Public relations, Perception, Advertising and Industrial organization. He regularly ties together related areas like Affect in his Marketing studies. His study in Public relations is interdisciplinary in nature, drawing from both Focus group and Service.
His work in the fields of Service, such as Service recovery, overlaps with other areas such as Domestic market. His Industrial organization study combines topics in areas such as Supply chain, Emerging markets and Cartel. While the research belongs to areas of Marketing management, Michael Jay Polonsky spends his time largely on the problem of Marketing research, intersecting his research to questions surrounding Marketing mix.
His scientific interests lie mostly in Marketing, Structural equation modeling, Acculturation, Health care and Donation. Service, Marketing communication, Marketing management, Consumer behaviour and Green marketing are among the areas of Marketing where Michael Jay Polonsky concentrates his study. His work on Marketing effectiveness as part of general Marketing management research is frequently linked to Humanity, Government and Environmentalism, thereby connecting diverse disciplines of science.
As a part of the same scientific study, Michael Jay Polonsky usually deals with the Green marketing, concentrating on Construct and frequently concerns with Knowledge management. Michael Jay Polonsky studied Donation and Social psychology that intersect with Blood donor, Social marketing and Negatively associated. He has researched Public relations in several fields, including Public Sector Marketing, Market share and Profit.
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An Introduction To Green Marketing
Michael Jay Polonsky.
Electronic Green Journal (1994)
A stakeholder theory approach to designing environmental marketing strategy
Michael Jay Polonsky.
Journal of Business & Industrial Marketing (1995)
Reevaluating green marketing: a strategic approach
Michael Jay Polonsky;Philip J. Rosenberger Iii.
Business Horizons (2001)
Designing and Managing a Research Project: A Business Student′s Guide
Michael Jay Polonsky;David S. Waller.
Transformative green marketing: Impediments and opportunities
Michael Jay Polonsky.
Journal of Business Research (2011)
Using strategic alliances to develop credible green marketing
Nicola Mendleson;Michael Jay Polonsky.
Journal of Consumer Marketing (1995)
Linking sponsorship and cause related marketing
Michael Jay Polonsky;Richard Speed.
European Journal of Marketing (2001)
Environmental commitment: a basis for environmental entrepreneurship?
Paul Douglas Keogh;Michael Jay Polonsky.
Journal of Organizational Change Management (1998)
Designing Vignette Studies in Marketing
Kelly D. Wason;Michael J. Polonsky;Michael R. Hyman.
Australasian Marketing Journal (amj) (2002)
Can the Overcommercialization of Cause-Related Marketing Harm Society?:
Michael Jay Polonsky;Greg Wood.
Journal of Macromarketing (2001)
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