H-Index & Metrics Top Publications
Michael Jay Polonsky

Michael Jay Polonsky

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 52 Citations 11,964 190 World Ranking 337 National Ranking 15

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Management
  • Social science

His primary scientific interests are in Marketing, Marketing research, Public relations, Green marketing and Marketing strategy. The various areas that Michael Jay Polonsky examines in his Marketing study include Advertising, Stakeholder and Set. The concepts of his Public relations study are interwoven with issues in Vignette and Scope.

His research investigates the connection between Green marketing and topics such as Content analysis that intersect with problems in Schema, Business education and Packaging and labeling. His Marketing strategy research includes themes of Marketing management, Digital marketing and Marketing mix. In general Return on marketing investment study, his work on Marketing mix modeling often relates to the realm of Consumer confusion, thereby connecting several areas of interest.

His most cited work include:

  • A stakeholder theory approach to designing environmental marketing strategy (302 citations)
  • An Introduction To Green Marketing (293 citations)
  • Reevaluating green marketing: a strategic approach (242 citations)

What are the main themes of his work throughout his whole career to date?

His primary areas of investigation include Marketing, Public relations, Advertising, Marketing management and Marketing research. As part of his studies on Marketing, he often connects relevant areas like Perception. He interconnects Public Sector Marketing, Marketing science and Service in the investigation of issues within Public relations.

Advertising is frequently linked to Affect in his study. Relationship marketing is the focus of his Marketing management research. Michael Jay Polonsky frequently studies issues relating to Digital marketing and Marketing research.

He most often published in these fields:

  • Marketing (55.90%)
  • Public relations (27.64%)
  • Advertising (12.42%)

What were the highlights of his more recent work (between 2012-2021)?

  • Marketing (55.90%)
  • Public relations (27.64%)
  • Perception (9.63%)

In recent papers he was focusing on the following fields of study:

Michael Jay Polonsky focuses on Marketing, Public relations, Perception, Advertising and Industrial organization. He regularly ties together related areas like Affect in his Marketing studies. His study in Public relations is interdisciplinary in nature, drawing from both Focus group and Service.

His work in the fields of Service, such as Service recovery, overlaps with other areas such as Domestic market. His Industrial organization study combines topics in areas such as Supply chain, Emerging markets and Cartel. While the research belongs to areas of Marketing management, Michael Jay Polonsky spends his time largely on the problem of Marketing research, intersecting his research to questions surrounding Marketing mix.

Between 2012 and 2021, his most popular works were:

  • A stakeholder approach to corporate social responsibility, reputation and business performance (55 citations)
  • The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market (49 citations)
  • Are my symptoms serious Dr Google? A resource-based typology of value co-destruction in online self-diagnosis (46 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Management
  • Social science

His scientific interests lie mostly in Marketing, Structural equation modeling, Acculturation, Health care and Donation. Service, Marketing communication, Marketing management, Consumer behaviour and Green marketing are among the areas of Marketing where Michael Jay Polonsky concentrates his study. His work on Marketing effectiveness as part of general Marketing management research is frequently linked to Humanity, Government and Environmentalism, thereby connecting diverse disciplines of science.

As a part of the same scientific study, Michael Jay Polonsky usually deals with the Green marketing, concentrating on Construct and frequently concerns with Knowledge management. Michael Jay Polonsky studied Donation and Social psychology that intersect with Blood donor, Social marketing and Negatively associated. He has researched Public relations in several fields, including Public Sector Marketing, Market share and Profit.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

An Introduction To Green Marketing

Michael Jay Polonsky.
Electronic Green Journal (1994)

1086 Citations

A stakeholder theory approach to designing environmental marketing strategy

Michael Jay Polonsky.
Journal of Business & Industrial Marketing (1995)

652 Citations

Reevaluating green marketing: a strategic approach

Michael Jay Polonsky;Philip J. Rosenberger Iii.
Business Horizons (2001)

621 Citations

Designing and Managing a Research Project: A Business Student′s Guide

Michael Jay Polonsky;David S. Waller.
(2004)

426 Citations

Transformative green marketing: Impediments and opportunities

Michael Jay Polonsky.
Journal of Business Research (2011)

401 Citations

Using strategic alliances to develop credible green marketing

Nicola Mendleson;Michael Jay Polonsky.
Journal of Consumer Marketing (1995)

390 Citations

Linking sponsorship and cause related marketing

Michael Jay Polonsky;Richard Speed.
European Journal of Marketing (2001)

390 Citations

Environmental commitment: a basis for environmental entrepreneurship?

Paul Douglas Keogh;Michael Jay Polonsky.
Journal of Organizational Change Management (1998)

304 Citations

Designing Vignette Studies in Marketing

Kelly D. Wason;Michael J. Polonsky;Michael R. Hyman.
Australasian Marketing Journal (amj) (2002)

285 Citations

Can the Overcommercialization of Cause-Related Marketing Harm Society?:

Michael Jay Polonsky;Greg Wood.
Journal of Macromarketing (2001)

265 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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