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D-Index & Metrics

Business and Management

D-Index
63
Citations
18166
World Ranking
439
National Ranking
5

Overview

Bodo B. Schlegelmilch is affiliated with the Vienna University of Economics and Business in Austria. Their research primarily spans the fields of Business, Management and Accounting, with 68 publications, and Social Sciences, with 18 publications. Within these, the main subfields include Strategy and Management, Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Applied Psychology.

The scientist's work covers various topics, highlighting Environmental Sustainability in Business, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Corporate Social Responsibility Reporting, International Business and Foreign Direct Investment (FDI), Behavioral Health and Interventions, and Environmental Education and Sustainability.

Bodo B. Schlegelmilch has contributed to multiple academic venues. Frequent publication venues include the Journal of Marketing Education, Sustainability, Journal of International Marketing, Journal of Business Research, and International Marketing Review.

They have co-authored with a range of scholars, notably Adamantios Diamantopoulos, Georgios Halkias, Selma Saračević, Ilona Szőcs, and Surat Teerakapibal. This collaboration reflects recurring partnerships across their work.

Notable recent papers feature:

  • Why Business Schools Need Radical Innovations: Drivers and Development Trajectories, 2020, Journal of Marketing Education

Other research works by co-authors associated with related areas include:

  • What we know about anticonsumption: An attempt to nail jelly to the wall, 2020, Psychology and Marketing
  • The Impact of Social Norms on Pro-Environmental Behavior: A Systematic Literature Review of The Role of Culture and Self-Construal, 2021, Sustainability
  • How normative appeals influence pro-environmental behavior: The role of individualism and collectivism, 2022, Journal of Cleaner Production
  • Consumers' Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination, 2022, Journal of International Marketing

In terms of scholarly books, Bodo B. Schlegelmilch has published with Springer International Publishing and Edward Elgar Publishing. Titles include Rethinking Business Responsibility in a Global Context (2020) and Taking the Fear Out of Data Analysis (2023).

Best Publications

  • Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

    Adamantios Diamantopoulos;Bodo B Schlegelmilch;Rudolf R Sinkovics;Greg M Bohlen

  • The link between green purchasing decisions and measures of environmental consciousness

    Bodo B. Schlegelmilch;Greg M. Bohlen;Adamantios Diamantopoulos

  • Learning from foreign subsidiaries: An empirical investigation of headquarters' benefits from reverse knowledge transfers

    Tina C. Ambos;Björn Ambos;Bodo B. Schlegelmilch

  • “Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions

    Magdalena Öberseder;Bodo B. Schlegelmilch;Verena Gruber

  • CSR practices and consumer perceptions

    Magdalena Öberseder;Bodo B. Schlegelmilch;Patrick E. Murphy

  • Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States

    Catherine C. Langlois;Bodo B. Schlegelmilch

  • Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective

    Dionisis Skarmeas;Constantine S. Katsikeas;Bodo B. Schlegelmilch

  • The relationship between country‐of‐origin image and brand image as drivers of purchase intentions : A test of alternative perspectives

    Adamantios Diamantopoulos;Bodo Schlegelmilch;Dayananda Palihawadana

  • Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation

    Magdalena Öberseder;Bodo B. Schlegelmilch;Patrick E. Murphy;Verena Gruber

  • Measuring ecological concern: A multi‐construct perspective

    Greg Bohlen;Bodo B. Schlegelmilch;Adamantios Diamantopoulos

  • Explaining export development through psychic distance: enlightening or elusive?

    Barbara Stöttinger;Bodo B. Schlegelmilch

  • Pre-Testing in Questionnaire Design: A Review of the Literature and Suggestions for Further Research

    Nina Reynolds;Adamantios Diamantopoulos;Bodo Schlegelmilch

  • Taking the Fear Out of Data Analysis

    A. Diamantopoulos;Bodo B. Schlegelmilch

  • The Perils and Opportunities of Communicating Corporate Ethics

    Bodo B. Schlegelmilch;Irene Pollach

  • Innovation and control in the multinational firm: A comparison of political and contingency approaches

    Björn Ambos;Bodo B. Schlegelmilch

  • Strategic innovation: the construct, its drivers and its strategic outcomes

    Bodo B. Schlegelmilch;Adamantios Diamantopoulos;Peter Kreuz

  • Knowledge transfer between marketing functions in multinational companies: a conceptual model

    Bodo B. Schlegelmilch;Tina Claudia Chini

  • Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

    Bodo B. Schlegelmilch;Bodo B. Schlegelmilch;Magdalena Öberseder

  • Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs

    A. Diamantopoulos;B.B. Schlegelmilch;K.Y. Katy Tse

  • The influence of Country and Industry on Ethical Perceptions of Senior Executives in the U.S. and Europe

    Bodo B. Schlegelmilch;Diana C. Robertson

  • Linking sustainable product attributes and consumer decision-making: Insights from a systematic review

    Adjengdia Bunga Bangsa;Bodo B. Schlegelmilch

Frequent Co-Authors

Adamantios Diamantopoulos
Adamantios Diamantopoulos University of Vienna
Rudolf R. Sinkovics
Rudolf R. Sinkovics Durham University
Patrick E. Murphy
Patrick E. Murphy University of Notre Dame
Vincent‐Wayne Mitchell
Vincent‐Wayne Mitchell University of Sydney
Constantine S. Katsikeas
Constantine S. Katsikeas University of Leeds
Peter McGoldrick
Peter McGoldrick University of Manchester
T. Bettina Cornwell
T. Bettina Cornwell University of Oregon
Emin Babakus
Emin Babakus University of Memphis
George Balabanis
George Balabanis City, University of London
Jonathan Crook
Jonathan Crook University of Edinburgh

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