George Balabanis is affiliated with City, University of London in the United Kingdom. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences, with a focus on Marketing and Sociology and Political Science among related subfields such as Social Psychology and Experimental and Cognitive Psychology.
The main topics addressed in Balabanis's work include Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values, Digital Marketing and Social Media, Media Influence and Health, Social and Intergroup Psychology, Customer Service Quality and Loyalty, and the Impact of Technology on Adolescents.
Frequent publication venues for Balabanis include Psychology and Marketing, Journal of Business Research, International Marketing Review, European Journal of Marketing, and the Global Fashion Management Conference.
Selected recent papers authored or coauthored by Balabanis include:
Collaborators frequently working with Balabanis include Αναστασία Σταθοπούλου, Carmen López, Nikoletta-Theofania Siamagka, Xiaolan Chen, and Aleksandra Karpova.
George Balabanis;Adamantios Diamantopoulos
George Balabanis;Adamantios Diamantopoulos;Rene Dentiste Mueller;T. C. Melewar
George Balabanis;Hugh C. Phillips;Jonathan Lyall
Minas N. Kastanakis;George Balabanis
George Balabanis;Nina Reynolds;Antonis C Simintiras
George Balabanis;Adamantios Diamantopoulos
Minas N. Kastanakis;George Balabanis
George Balabanis;Ruth E. Stables;Hugh C. Phillips
Nikoletta Theofania Siamagka;George Balabanis
George Balabanis;Adamantios Diamantopoulos
George Balabanis;Rene Mueller;T.C. Melewar
George I Balabanis;Eva.S Katsikea
George Balabanis;Nina L. Reynolds
Anastasia Stathopoulou;George Balabanis
George Balabanis;Adamantios Diamantopoulos
George Balabanis;Rene Mueller;T. C. Melewar
George Balabanis;Nikoletta-Theofania Siamagka
George Balabanis;Samantha Craven
George Balabanis;Stefanos Vassileiou
Vince W. Mitchell;George Balabanis;Bodo B. Schlegelmilch;T. Bettina Cornwell
George Balabanis;Marios Theodosiou;Evangelia S. Katsikea
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