2026 T. Bettina Cornwell: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	54	775	718	344	312	167	14072

Overview

T. Bettina Cornwell is affiliated with the University of Oregon in the United States. Their research spans multiple fields within the social sciences, business, management, accounting, and economics. The main fields of study associated with their work include Social Sciences, Business, Management and Accounting, and Economics, Econometrics and Finance. Subfields cover Sociology and Political Science, Gender Studies, Marketing, Economics and Econometrics, and Literature and Literary Theory.

Their research topics focus primarily on aspects of sports, gender, society, consumer behavior, and marketing strategies. Major topics covered in their work are:

Sports, Gender, and Society
Consumer Behavior in Brand Consumption and Identification
Sport and Mega-Event Impacts
Sports Analytics and Performance
Digital Marketing and Social Media
Media Influence and Health
Financial Markets and Investment Strategies

T. Bettina Cornwell has authored several papers, often publishing in notable academic journals. Among recent publications are:

"Sport sponsorship announcement and stock returns: a meta-analytic review," 2020, International Journal of Sports Marketing and Sponsorship
"Shared Brand Equity," 2022, Journal of Advertising
"A research agenda at the intersection of sport sponsorship and service," 2023, Journal of Service Management
"I know what you are thinking: How theory of mind is employed in product evaluations," 2021, Journal of Business Research
"Parents, Products, and the Development of Preferences: Child Palate and Food Choice in an Obesogenic Environment," 2020, Journal of Public Policy & Marketing

Frequent publication venues include the International Journal of Sports Marketing and Sponsorship, Journal of Advertising, Journal of Service Management, Journal of Business Research, and Journal of Public Policy & Marketing.

The scientist has collaborated frequently with several coauthors. Among the most frequent collaborators are:

Steffen Jähn
Eric Setten
Ravi Pappu
Youngbum Kwon
Sung-Hee Wendy Paik

T. Bettina Cornwell has contributed to book publications as well, including:

Influencer: The Science Behind Swaying Others, published by BiblioBoard Library Catalog (Open Research Library), 2020
Concise Introduction to Sport Marketing, published by Edward Elgar Publishing, 2023

Best Publications

An International Review of Sponsorship Research

T. Bettina Cornwell;Isabelle Maignan

1207
Citations
Celebrity endorsement, brand credibility and brand equity

Amanda Spry;Ravi Pappu;T. Bettina Cornwell

1093
Citations
SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX

T. Bettina Cornwell;Clinton S. Weeks;Donald P. Roy

1022
Citations
An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products

Charles H. Schwepker;T. Bettina Cornwell

879
Citations
How Neighborhood Features Affect Quality of Life

M. Joseph Sirgy;Terri Cornwell

645
Citations
Corporate sponsorship of a cause: the role of identification in purchase intent

T.Bettina Cornwell;Leonard V. Coote

636
Citations
Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity

T. Bettina Cornwell;Donald P. Roy;Edward A. Steinard

624
Citations
Sponsorship-Linked Marketing: The Role of Articulation in Memory

T. Bettina Cornwell;Michael S. Humphreys;Angela M. Maguire;Clinton S. Weeks

432
Citations
Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers

Lisa Squires;Biljana Juric;T. Bettina Cornwell

403
Citations
The effects of consumer knowledge on responses to event sponsorships

Donald P. Roy;T. Bettina Cornwell

390
Citations
State of Art and Science in Sponsorship-Linked Marketing

T. Bettina Cornwell

353
Citations
Brand equity’s influence on responses to event sponsorships

Donald P. Roy;T. Bettina Cornwell

327
Citations
Leveraging Sponsorships on the Internet: Activation, Congruence, and Articulation

Clinton S. Weeks;T. Bettina Cornwell;Judy C. Drennan

309
Citations
Cashing in on crashes via brand placement in computer games

Lars-Peter Schneider;T. Bettina Cornwell

298
Citations
The value of winning in motorsports: Sponsorship-linked marketing

T. Bettina Cornwell;Stephen W. Pruitt;Robert Van Ness

261
Citations
Sponsorship portfolio as a brand-image creation strategy

P. Monica Chien;T. Bettina Cornwell;Ravi Pappu

244
Citations
The Relationship Between Major-League Sports’ Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms

T. Bettina Cornwell;Stephen W. Pruitt;John M. Clark

236
Citations
Corporate Stadium Sponsorships, Signaling Theory, Agency Conflicts, and Shareholder Wealth

John M. Clark;T. Bettina Cornwell;Stephen W. Pruitt

232
Citations
I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy

Kirk L. Wakefield;Karen Becker-Olsen;T. Bettina Cornwell

228
Citations
Reactions to unethical consumer behavior across six countries

Emin Babakus;T. Bettina Cornwell;Vince Mitchell;Bodo Schlegelmilch

208
Citations
The impact of title event sponsorship announcements on shareholder wealth

John M. Clark;T. Bettina Cornwell;Stephen W. Pruitt

204
Citations

Frequent Co-Authors

Michael S. Humphreys University of Queensland

Judy Drennan Queensland University of Technology

Ulrich R. Orth Kiel University

Clifford J. Shultz Loyola University Chicago

Francesco Testa Sant'Anna School of Advanced Studies

Emin Babakus University of Memphis

Bodo B. Schlegelmilch Vienna University of Economics and Business

Robert A. Van Ness University of Mississippi

Ottmar V. Lipp Curtin University

Lynn R. Kahle University of Oregon

External Links

Personal website of T. Bettina Cornwell Google Scholar page

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