World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
33
Citations
8005
World Ranking
2422
National Ranking
952

Overview

Clifford J. Shultz is affiliated with Loyola University Chicago in the United States. Their research primarily focuses on the fields of Business, Management and Accounting and Social Sciences, with specific expertise in Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management, and Strategy and Management.

The scientist has contributed notably to topics including Service and Product Innovation, Ethics in Business and Education, Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification, Innovation and Socioeconomic Development, Corporate Social Responsibility Reporting, and Management and Organizational Studies.

Shultz's publication record comprises several papers published in key academic venues. Notable recent works include:

  • Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective, 2020, Journal of Macromarketing
  • The Global Refugee Crisis: Pathway for a More Humanitarian Solution, 2020, Journal of Macromarketing
  • From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East, 2020, Environmental Management
  • JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy, 2021, Journal of Public Policy & Marketing
  • Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers, 2020, Journal of Public Policy & Marketing

The journals where Shultz frequently publishes include the Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Environmental Management, and Journal of International Marketing. The Journal of Macromarketing stands out as the primary publication venue with seven contributions.

Collaborations have been a significant part of their academic output, with frequent coauthors such as Karine Aoun Barakat, M. Joseph Sirgy, Don R. Rahtz, Andrés Barrios, and Rafael A. Araque Padilla.

In addition to journal articles, Shultz has a book titled Community, Economy and COVID-19, published by Springer International Publishing in 2022. This reflects engagement with broader societal issues intersecting with business and management fields.

Best Publications

  • Who are organic food consumers? A compilation and review of why people purchase organic food

    Renée Shaw Hughner;Pierre McDonagh;Andrea Prothero;Clifford J. Shultz

  • From segmentation to fragmentation

    A. Fuat Firat;Clifford J. Shultz

  • The effects of counterfeiting on consumer search

    James W Gentry;Sanjay Putrevu;Clifford J Shultz

  • How Now Ralph Lauren? the Separation of Brand and Product in a Counterfeit Culture

    James W. Gentry;Sanjay Putrevu;Clifford Shultz Ii;Suraj Commuri

  • Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

    Clifford J. Shultz;Morris B. Holbrook

  • Sustainability as Megatrend: Two Schools of Macromarketing Thought

    John D. Mittelstaedt;Clifford J. Shultz;William E. Kilbourne;Mark Peterson

  • Airbnb: Exciting innovation or passing fad?

    Arup Varma;Nenad Jukic;Almir Pestek;Clifford J. Shultz

  • Protecting intellectual property: Strategies and recommendations to deter counterfeiting and brand piracy in global markets

    Clifford J. Shultz;Bill Saporito

  • The scourge of global counterfeiting

    Alexander Nill;Clifford J. Shultz

  • The Paradoxical Relationships Between Marketing and Vulnerability

    Clifford J. Shultz;Morris B. Holbrook

  • Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

    Stephen Brown;Pierre McDonagh;Clifford J. Shultz

  • Program involvement: Are moderate levels best for ad memory and attitude toward the ad?

    Nader T. Tavassoli;Clifford J. Shultz;Gavan J. Fitzsimons

  • Marketing as Constructive Engagement

    Unknown

  • Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia:

    Frank C Hong;Anthony Pecotich;Clifford J Shultz

  • Situational and Dispositional Predictors of Performance: A Test of the Hypothesized Machiavellianism Structure Interaction Among Sales Persons1

    Clifford J. Shultz

  • Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications

    Clifford J. Shultz;Anthony Pecotich

  • When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity:

    Clifford J.Ii Shultz;Timothy J. Burkink;Bruno Grbac;Nataša Renko

  • Distinguishing Flourishing from Distressed Communities: Vulnerability, Resilience and a Systemic Framework to Facilitate Well-Being

    Clifford J. Shultz;Don R. Rahtz;M. Joseph Sirgy

  • Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective:

    Gene Laczniak;Clifford Shultz

  • Lebanon: From cataclysm to opportunity—Crisis management lessons for MNCs in the tourism sector of the Middle East

    Frédéric Jallat;Clifford J. Shultz

  • Reframing Agribusiness: Moving from Farm to Market Centric

    Mark R. Edwards;Clifford J. Shultz

  • Preliminary Metric Investigations into the Nature of the “Postmodern Consumer”

    A. Fuat FIrat;Clifford J. Shultz

  • Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars

    John D. Mittelstaedt;William E. Kilbourne;Clifford J. Shultz

  • When Policies and Marketing Systems Explode: An Assesment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity

    Clifford J.Ii Shultz;Timothy J. Burkink;Bruno Grbac;Nataša Renko

Frequent Co-Authors

Morris B. Holbrook
Morris B. Holbrook Columbia University
James W. Gentry
James W. Gentry University of Nebraska–Lincoln
T. Bettina Cornwell
T. Bettina Cornwell University of Oregon
Mark Tadajewski
Mark Tadajewski Royal Holloway University of London
Russell W. Belk
Russell W. Belk York University
Jagdish N. Sheth
Jagdish N. Sheth Emory University
M. Joseph Sirgy
M. Joseph Sirgy Virginia Tech
Gene R. Laczniak
Gene R. Laczniak Marquette University
Stephen Brown
Stephen Brown University of Ulster
Janet Hoek
Janet Hoek University of Otago

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