World's Best Scientists 2026 revealed!
Morris B. Holbrook

Morris B. Holbrook

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Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
77
Citations
71722
World Ranking
179
National Ranking
89

Morris B. Holbrook publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Morris B. Holbrook sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 240 publications — 84th percentile

84% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Morris B. Holbrook D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Morris B. Holbrook sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 77 D-Index — 94th percentile

94% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award

Overview

Morris B. Holbrook is affiliated with Columbia University in the United States and has contributed to research primarily within the field of Business, Management and Accounting. Their work encompasses several subfields including Marketing, Applied Psychology, Tourism, Leisure and Hospitality Management, Organizational Behavior and Human Resource Management, and Visual Arts and Performing Arts.

The main topics addressed in Holbrook's research include:

  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Behavioral Health and Interventions
  • Wine Industry and Tourism
  • Customer Service Quality and Loyalty
  • Art History and Market Analysis
  • Reformation and Early Modern Christianity

Holbrook has a record of publications in influential academic journals. Their frequent publication venues are:

  • Journal of Customer Behaviour (5 papers)
  • Marketing Letters (1 paper)
  • Journal of Global Scholars of Marketing Science (1 paper)

Recent papers authored or co-authored by Holbrook include:

  • "The past, present, and future of consumer research," 2020, Marketing Letters
  • "Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation," 2021, Journal of Global Scholars of Marketing Science
  • "What For Art Thou, Marketing?", 2024, Journal of Customer Behaviour
  • "How to Win the Research Crap Shoot," 2024, Journal of Customer Behaviour
  • "Reflections on Collections and the Meanings of Music from Midcentury - Part 1: Listening," 2023, Journal of Customer Behaviour

The researcher has collaborated with several co-authors across their works, including:

  • Maayan Malter
  • Barbara E. Kahn
  • Jeffrey R. Parker
  • Donald R. Lehmann
  • Raquel Sánchez-Fernández

Best Publications

  • The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

    Morris B. Holbrook;Elizabeth C. Hirschman

  • The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty:

    Arjun Chaudhuri;Morris B. Holbrook

  • Hedonic Consumption ; Emerging Concepts, Methods and Propositions

    Elizabeth C. Hirschman;Morris B. Holbrook

  • Hedonic Consumption: Emerging Concepts, Methods and Propositions

    Unknown

  • The Nature of Customer Value: An Axiology of Services in the Consumption Experience

    Morris B. Holbrook

  • Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

    Morris B. Holbrook;Rajeev Batra

  • Consumer Value: A Framework for Analysis and Research

    Morris B. Holbrook

  • The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

    William J. Havlena;Morris B. Holbrook

  • On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity

    Michela Addis;Morris B. Holbrook

  • Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay

    Morris B. Holbrook

  • Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes

    Morris B. Holbrook

  • Introduction to consumer value

    Morris B. Holbrook

  • Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time

    Thomas J. Olney;Morris B. Holbrook;Rajeev Batra

  • Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

    Morris B. Holbrook;Robert W. Chestnut;Terence A. Oliva;Eric A. Greenleaf

  • Some Exploratory Findings on the Development of Musical Tastes

    Morris B. Holbrook;Robert M. Schindler

  • The Millennial Consumer in the Texts of Our Times: Experience and Entertainment:

    Morris B. Holbrook

  • Beyond Attitude Structure: Toward the Informational Determinants of Attitude:

    Morris B. Holbrook

  • Special Session Summary Customer Value C a Framework For Analysis and Research

    Morris B. Holbrook

  • Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia

    Morris B. Holbrook;Robert M. Schindler

  • Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect

    Arjun Chaudhuri;Morris B. Holbrook

  • The value of value: Further excursions on the meaning and role of customer value

    Martina G. Gallarza;Irene Gil-Saura;Morris B. Holbrook

Frequent Co-Authors

Elizabeth C. Hirschman
Elizabeth C. Hirschman University of Virginia
Robert M. Schindler
Robert M. Schindler Rutgers, The State University of New Jersey
Joel Huber
Joel Huber Duke University
Donald R. Lehmann
Donald R. Lehmann Columbia University
Jagdish N. Sheth
Jagdish N. Sheth Emory University
Clifford J. Shultz
Clifford J. Shultz Loyola University Chicago
Pierre Berthon
Pierre Berthon Bentley University
Rajeev Batra
Rajeev Batra University of Michigan–Ann Arbor
Russell W. Belk
Russell W. Belk York University
Barbara B. Stern
Barbara B. Stern Rutgers, The State University of New Jersey

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