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Morris B. Holbrook

Morris B. Holbrook

Columbia University
United States

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Business and Management
USA
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 77 179 165 89 81 240 71722

Morris B. Holbrook publications per year

The chart shows the history of publications by Morris B. Holbrook between 1973 and 2024, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Morris B. Holbrook published across 52 years, from 1973 to 2024, averaging 6.4 papers a year. Output peaked at 17 publications in 2015. 14 of the 332 publications appeared in the last two years.

No. of publications
5 10 15
Bar chart. Horizontal axis: year, 1973 to 2024. Vertical axis: number of publications, 0 to 17. Peak 17 publications in 2015. 1973: 1 publication 1974: 0 publications 1975: 2 publications 1976: 2 publications 1977: 2 publications 1978: 7 publications 1979: 4 publications 1980: 5 publications 1981: 11 publications 1982: 13 publications 1983: 3 publications 1984: 5 publications 1985: 4 publications 1986: 13 publications 1987: 9 publications 1988: 8 publications 1989: 5 publications 1990: 7 publications 1991: 6 publications 1992: 11 publications 1993: 15 publications 1994: 7 publications 1995: 9 publications 1996: 9 publications 1997: 7 publications 1998: 10 publications 1999: 7 publications 2000: 6 publications 2001: 14 publications 2002: 10 publications 2003: 11 publications 2004: 5 publications 2005: 9 publications 2006: 5 publications 2007: 12 publications 2008: 10 publications 2009: 5 publications 2010: 5 publications 2011: 3 publications 2012: 2 publications 2013: 4 publications 2014: 4 publications 2015: 17 publications 2016: 2 publications 2017: 2 publications 2018: 4 publications 2019: 2 publications 2020: 3 publications 2021: 1 publication 2022: 0 publications 2023: 3 publications 2024: 11 publications
1973 2024

332 publications in total across all disciplines

View publications per year as a table
Morris B. Holbrook: publications per year, 1973 to 2024
Year Publications
1973 1
1974 0
1975 2
1976 2
1977 2
1978 7
1979 4
1980 5
1981 11
1982 13
1983 3
1984 5
1985 4
1986 13
1987 9
1988 8
1989 5
1990 7
1991 6
1992 11
1993 15
1994 7
1995 9
1996 9
1997 7
1998 10
1999 7
2000 6
2001 14
2002 10
2003 11
2004 5
2005 9
2006 5
2007 12
2008 10
2009 5
2010 5
2011 3
2012 2
2013 4
2014 4
2015 17
2016 2
2017 2
2018 4
2019 2
2020 3
2021 1
2022 0
2023 3
2024 11
Total 332
Download as CSV

Morris B. Holbrook publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Morris B. Holbrook sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 240–244 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 240 publications — 84th percentile

84% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34 240
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Morris B. Holbrook D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Morris B. Holbrook sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 77 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 77 D-Index — 94th percentile

94% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19 77
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award

Overview

Morris B. Holbrook is affiliated with Columbia University in the United States and has contributed to research primarily within the field of Business, Management and Accounting. Their work encompasses several subfields including Marketing, Applied Psychology, Tourism, Leisure and Hospitality Management, Organizational Behavior and Human Resource Management, and Visual Arts and Performing Arts.

The main topics addressed in Holbrook's research include:

  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Behavioral Health and Interventions
  • Wine Industry and Tourism
  • Customer Service Quality and Loyalty
  • Art History and Market Analysis
  • Reformation and Early Modern Christianity

Holbrook has a record of publications in influential academic journals. Their frequent publication venues are:

  • Journal of Customer Behaviour (5 papers)
  • Marketing Letters (1 paper)
  • Journal of Global Scholars of Marketing Science (1 paper)

Recent papers authored or co-authored by Holbrook include:

  • "The past, present, and future of consumer research," 2020, Marketing Letters
  • "Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation," 2021, Journal of Global Scholars of Marketing Science
  • "What For Art Thou, Marketing?", 2024, Journal of Customer Behaviour
  • "How to Win the Research Crap Shoot," 2024, Journal of Customer Behaviour
  • "Reflections on Collections and the Meanings of Music from Midcentury - Part 1: Listening," 2023, Journal of Customer Behaviour

The researcher has collaborated with several co-authors across their works, including:

  • Maayan Malter
  • Barbara E. Kahn
  • Jeffrey R. Parker
  • Donald R. Lehmann
  • Raquel Sánchez-Fernández

Best Publications

  • The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

    Morris B. Holbrook;Elizabeth C. Hirschman

  • The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty:

    Arjun Chaudhuri;Morris B. Holbrook

  • Hedonic Consumption ; Emerging Concepts, Methods and Propositions

    Elizabeth C. Hirschman;Morris B. Holbrook

  • Hedonic Consumption: Emerging Concepts, Methods and Propositions

    Unknown

  • The Nature of Customer Value: An Axiology of Services in the Consumption Experience

    Morris B. Holbrook

  • Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

    Morris B. Holbrook;Rajeev Batra

  • Consumer Value: A Framework for Analysis and Research

    Morris B. Holbrook

  • The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

    William J. Havlena;Morris B. Holbrook

  • On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity

    Michela Addis;Morris B. Holbrook

  • Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay

    Morris B. Holbrook

  • Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes

    Morris B. Holbrook

  • Introduction to consumer value

    Morris B. Holbrook

  • Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time

    Thomas J. Olney;Morris B. Holbrook;Rajeev Batra

  • Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

    Morris B. Holbrook;Robert W. Chestnut;Terence A. Oliva;Eric A. Greenleaf

  • Some Exploratory Findings on the Development of Musical Tastes

    Morris B. Holbrook;Robert M. Schindler

  • The Millennial Consumer in the Texts of Our Times: Experience and Entertainment:

    Morris B. Holbrook

  • Beyond Attitude Structure: Toward the Informational Determinants of Attitude:

    Morris B. Holbrook

  • Special Session Summary Customer Value C a Framework For Analysis and Research

    Morris B. Holbrook

  • Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia

    Morris B. Holbrook;Robert M. Schindler

  • Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect

    Arjun Chaudhuri;Morris B. Holbrook

  • The value of value: Further excursions on the meaning and role of customer value

    Martina G. Gallarza;Irene Gil-Saura;Morris B. Holbrook

Frequent Co-Authors

Elizabeth C. Hirschman
Elizabeth C. Hirschman University of Virginia
Robert M. Schindler
Robert M. Schindler Rutgers, The State University of New Jersey
Joel Huber
Joel Huber Duke University
Donald R. Lehmann
Donald R. Lehmann Columbia University
Jagdish N. Sheth
Jagdish N. Sheth Emory University
Clifford J. Shultz
Clifford J. Shultz Loyola University Chicago
Pierre Berthon
Pierre Berthon Bentley University
Rajeev Batra
Rajeev Batra University of Michigan–Ann Arbor
Russell W. Belk
Russell W. Belk York University
Barbara B. Stern
Barbara B. Stern Rutgers, The State University of New Jersey

External Links

Wikipedia of Morris B. Holbrook Personal website of Morris B. Holbrook Google Scholar page

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