Rajeev Batra is affiliated with the University of Michigan-Ann Arbor in the United States. Their research focuses primarily on areas within business, management, and accounting, with significant contributions to social sciences. The main subfields of study are marketing, sociology and political science, social psychology, surgery, and tourism, leisure and hospitality management.
Their scholarly work extensively covers topics such as consumer behavior in brand consumption and identification, cultural differences and values, social and cultural dynamics, consumer market behavior and pricing, digital marketing and social media, wine industry and tourism, and culinary culture and tourism.
Among their recent publications are the following papers:
Frequent co-authors collaborating with Rajeev Batra include Jan-Benedict E.M. Steenkamp, S. Arunachalam, Nancy Wong, Mike Lee, and Dana L. Alden.
Their publication venues feature journals such as the Journal of International Business Studies, Journal of International Marketing, Journal of Product & Brand Management, Asia Pacific Journal of Marketing and Logistics, and Journal of Medical Sciences and Health.
This researcher's contribution to marketing centers on consumer behavior within brand contexts, as well as cultural and social dimensions influencing consumption patterns. Their work also intersects with research on social psychology and political science, implying a multidisciplinary approach.
Rajeev Batra;Olli T. Ahtola
Morris B. Holbrook;Rajeev Batra
Rajeev Batra;Michael L. Ray
Rajeev Batra;Venkatram Ramaswamy;Dana L. Alden;Jan-Benedict E.M. Steenkamp
Jan-Benedict E M Steenkamp;Rajeev Batra;Dana L Alden
Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra
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Rajeev Batra;Indrajit Sinha
Thomas J. Olney;Morris B. Holbrook;Rajeev Batra
Rajeev Batra;Douglas M. Stayman
Rajeev Batra;Kevin Lane Keller
Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra
Indrajit Sinha;Rajeev Batra
Rajeev Batra;Michael L. Ray
Zeynep Gürhan-Canli;Rajeev Batra
Rik Pieters;Michel Wedel;Rajeev Batra
Rajeev Batra;Pamela Miles Homer
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Richard P. Bagozzi;Rajeev Batra;Aaron Ahuvia
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Rajeev Batra;Pamela M. Homer;Lynn R. Kahle
Rajeev Batra;Peter Lenk;Michel Wedel
Richard Bagozzi;Rajeev Batra;Aaron C. Ahuvia
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