The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Rajeev Batra sits on this spectrum.
This scientist: 90 publications — 19th percentile
19% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Rajeev Batra sits on this spectrum.
This scientist: 44 D-Index — 57th percentile
57% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Rajeev Batra is affiliated with the University of Michigan-Ann Arbor in the United States. Their research focuses primarily on areas within business, management, and accounting, with significant contributions to social sciences. The main subfields of study are marketing, sociology and political science, social psychology, surgery, and tourism, leisure and hospitality management.
Their scholarly work extensively covers topics such as consumer behavior in brand consumption and identification, cultural differences and values, social and cultural dynamics, consumer market behavior and pricing, digital marketing and social media, wine industry and tourism, and culinary culture and tourism.
Among their recent publications are the following papers:
Frequent co-authors collaborating with Rajeev Batra include Jan-Benedict E.M. Steenkamp, S. Arunachalam, Nancy Wong, Mike Lee, and Dana L. Alden.
Their publication venues feature journals such as the Journal of International Business Studies, Journal of International Marketing, Journal of Product & Brand Management, Asia Pacific Journal of Marketing and Logistics, and Journal of Medical Sciences and Health.
This researcher's contribution to marketing centers on consumer behavior within brand contexts, as well as cultural and social dimensions influencing consumption patterns. Their work also intersects with research on social psychology and political science, implying a multidisciplinary approach.
Rajeev Batra;Olli T. Ahtola
Morris B. Holbrook;Rajeev Batra
Rajeev Batra;Michael L. Ray
Rajeev Batra;Venkatram Ramaswamy;Dana L. Alden;Jan-Benedict E.M. Steenkamp
Jan-Benedict E M Steenkamp;Rajeev Batra;Dana L Alden
Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra
Unknown
Rajeev Batra;Indrajit Sinha
Thomas J. Olney;Morris B. Holbrook;Rajeev Batra
Rajeev Batra;Douglas M. Stayman
Rajeev Batra;Kevin Lane Keller
Dana L. Alden;Jan-Benedict E.M. Steenkamp;Rajeev Batra
Indrajit Sinha;Rajeev Batra
Rajeev Batra;Michael L. Ray
Zeynep Gürhan-Canli;Rajeev Batra
Rik Pieters;Michel Wedel;Rajeev Batra
Rajeev Batra;Pamela Miles Homer
Unknown
Richard P. Bagozzi;Rajeev Batra;Aaron Ahuvia
Unknown
Rajeev Batra;Pamela M. Homer;Lynn R. Kahle
Rajeev Batra;Peter Lenk;Michel Wedel
Richard Bagozzi;Rajeev Batra;Aaron C. Ahuvia
If you think any of the details on this page are incorrect, let us know.
Exploring Business and Management studies in the USA opens diverse opportunities in dynamic fields. Many students now consider specialized online degrees that offer flexibility and affordability, while matching market demand.
For those interested in the intersection of business and healthcare, pursuing a health administration degree online can be an excellent choice. This path prepares graduates to manage hospital operations, healthcare facilities, and navigate complex healthcare regulations. Likewise, professionals looking to advance their expertise should consider a master healthcare administration, which is ideal for higher-level leadership roles within the healthcare industry.
For those more interested in numbers and financial management, choosing the most affordable online accounting degree provides a pathway to in-demand careers such as auditing, tax consulting, or corporate accounting. Alternatively, tech-driven students may look to the best ai masters programs online to prepare for innovative roles in artificial intelligence, automation, and data-driven decision-making.
Selecting the right online degree can help align your education with your career goals and industry trends, whether in healthcare, finance, or technology.
Applied Materials (United States)
University of Illinois at Urbana-Champaign
Cornell University
The University of Texas Health Science Center at Houston
California Institute of Technology
University of Geneva
University of Oslo
University of Michigan–Ann Arbor
Harvard University
University of Nevada Reno
Sungkyunkwan University
University of Maryland, College Park
Georgia Southern University
University of Newcastle Australia
Université Paris Cité
University of Bern
