World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
62
Citations
27752
World Ranking
459
National Ranking
208

Overview

Venkatesh Shankar is affiliated with Southern Methodist University in the United States. Their research spans multiple disciplines, including marketing, environmental engineering, sociology and political science, and computer vision and pattern recognition.

The scientist's recent publications cover a range of topics. Notable papers include:

  • "Challenges and Future Directions of Computational Advertising Measurement Systems" (2020), published in the Journal of Advertising
  • "Air quality sensing and monitoring" (2024), published in the International Journal of Science and Research Archive
  • "Cross-Channel Effects of Failure in a Retailer's Mobile App" (2025), published in the Journal of Marketing Research
  • "Correction: Multiple-Category Decision-Making: Review and Synthesis" (2025), published in Marketing Letters

Their frequent coauthors encompass scholars such as Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, and Joseph A. Konstan.

Venkatesh Shankar's publication venues indicate contributions primarily in marketing and interdisciplinary fields. These venues include the Journal of Advertising, International Journal of Science and Research Archive, Journal of Marketing Research, and Marketing Letters.

Their research topics involve several thematic areas, including:

  • Consumer Market Behavior and Pricing
  • Digital Marketing and Social Media
  • Image and Video Quality Assessment
  • Air Quality Monitoring and Forecasting
  • Air Quality and Health Impacts
  • Vehicle Emissions and Performance

Subfields of study connected to their work include Marketing, Sociology and Political Science, Computer Vision and Pattern Recognition, Environmental Engineering, and Health, Toxicology and Mutagenesis. This illustrates a multidisciplinary approach combining social sciences with environmental and technological domains.

Best Publications

  • Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context:

    Shun Yin Lam;Venkatesh Shankar;M. Krishna Erramilli;Bvsan Murthy

  • Customer satisfaction and loyalty in online and offline environments

    Venkatesh Shankar;Amy K. Smith;Arvind Rangaswamy

  • Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

    Yakov Bart;Venkatesh Shankar;Fareena Sultan;Glen L. Urban

  • Challenges and opportunities in multichannel customer management

    Scott A. Neslin;Dhruv Grewal;Robert Leghorn;Venkatesh Shankar

  • ONLINE TRUST: A STAKEHOLDER PERSPECTIVE, CONCEPTS, IMPLICATIONS, AND FUTURE DIRECTIONS

    Venkatesh Shankar;Glen L. Urban;Fareena Sultan

  • Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

    Scott A. Neslin;Venkatesh Shankar

  • Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

    Venkatesh Shankar;Alladi Venkatesh;Charles Hofacker;Prasad Naik

  • Creating new markets through service innovation

    Leonard L. Berry;Janet Turner Parish;Susan Cadwallader;Venkatesh Shankar

  • Mobile Marketing: A Synthesis and Prognosis

    Venkatesh Shankar;Sridhar Balasubramanian

  • Innovations in Shopper Marketing: Current Insights and Future Research Issues

    Venkatesh Shankar;J. Jeffrey Inman;Murali Mantrala;Eileen Kelley

  • Network effects and competition: an empirical analysis of the home video game industry

    Venkatesh Shankar;Barry L. Bayus

  • Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers:

    Venkatesh Shankar;Gregory S. Carpenter;Lakshman Krishnamurthi

  • Transforming the Customer Experience Through New Technologies

    Wayne D. Hoyer;Mirja Kroschke;Bernd Schmitt;Karsten Kraume

  • Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics.

    Tarun Kushwaha;Venkatesh Shankar

  • Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

    Venkatesh Shankar;Mirella Kleijnen;Suresh Ramanathan;Ross Rizley

  • Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

    Kusum L. Ailawadi;J.P. Beauchamp;Naveen Donthu;Dinesh K. Gauri

  • Can price dispersion in online markets be explained by differences in e-tailer service quality?

    Xing Pan;Brian T. Ratchford;Venkatesh Shankar

  • How Technology is Changing Retail

    Venkatesh Shankar;Kirthi Kalyanam;Pankaj Setia;Pankaj Setia;Alireza Golmohammadi

  • Service Innovativeness and Firm Value

    Thomas Dotzel;Venkatesh Shankar;Leonard L . Berry

  • An Empirical Analysis of Determinants of Retailer Pricing Strategy

    Venkatesh Shankar;Ruth N. Bolton

  • How Artificial Intelligence (AI) is Reshaping Retailing

    Venkatesh Shankar

  • Can Price Dispersion in Online Markets be Explained byDifferences in e-Tailer Service Quality?

    Xing Pan;Brian T. Ratchford;Venkatesh Shankar

Frequent Co-Authors

Brian T. Ratchford
Brian T. Ratchford The University of Texas at Dallas
Leonard L. Berry
Leonard L. Berry Texas A&M University
Edward C. Malthouse
Edward C. Malthouse Northwestern University
Ruth N. Bolton
Ruth N. Bolton Arizona State University
Russell S. Winer
Russell S. Winer New York University
J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Barry L. Bayus
Barry L. Bayus University of North Carolina at Chapel Hill
John Roberts
John Roberts Rice University
Alladi Venkatesh
Alladi Venkatesh University of California, Irvine

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