World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
62
Citations
27752
World Ranking
459
National Ranking
209

Venkatesh Shankar publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Venkatesh Shankar sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 144 publications — 54th percentile

54% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Venkatesh Shankar D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Venkatesh Shankar sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 62 D-Index — 85th percentile

85% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Venkatesh Shankar is affiliated with Southern Methodist University in the United States. Their research spans multiple disciplines, including marketing, environmental engineering, sociology and political science, and computer vision and pattern recognition.

The scientist's recent publications cover a range of topics. Notable papers include:

  • "Challenges and Future Directions of Computational Advertising Measurement Systems" (2020), published in the Journal of Advertising
  • "Air quality sensing and monitoring" (2024), published in the International Journal of Science and Research Archive
  • "Cross-Channel Effects of Failure in a Retailer's Mobile App" (2025), published in the Journal of Marketing Research
  • "Correction: Multiple-Category Decision-Making: Review and Synthesis" (2025), published in Marketing Letters

Their frequent coauthors encompass scholars such as Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, and Joseph A. Konstan.

Venkatesh Shankar's publication venues indicate contributions primarily in marketing and interdisciplinary fields. These venues include the Journal of Advertising, International Journal of Science and Research Archive, Journal of Marketing Research, and Marketing Letters.

Their research topics involve several thematic areas, including:

  • Consumer Market Behavior and Pricing
  • Digital Marketing and Social Media
  • Image and Video Quality Assessment
  • Air Quality Monitoring and Forecasting
  • Air Quality and Health Impacts
  • Vehicle Emissions and Performance

Subfields of study connected to their work include Marketing, Sociology and Political Science, Computer Vision and Pattern Recognition, Environmental Engineering, and Health, Toxicology and Mutagenesis. This illustrates a multidisciplinary approach combining social sciences with environmental and technological domains.

Best Publications

  • Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context:

    Shun Yin Lam;Venkatesh Shankar;M. Krishna Erramilli;Bvsan Murthy

  • Customer satisfaction and loyalty in online and offline environments

    Venkatesh Shankar;Amy K. Smith;Arvind Rangaswamy

  • Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

    Yakov Bart;Venkatesh Shankar;Fareena Sultan;Glen L. Urban

  • Challenges and opportunities in multichannel customer management

    Scott A. Neslin;Dhruv Grewal;Robert Leghorn;Venkatesh Shankar

  • ONLINE TRUST: A STAKEHOLDER PERSPECTIVE, CONCEPTS, IMPLICATIONS, AND FUTURE DIRECTIONS

    Venkatesh Shankar;Glen L. Urban;Fareena Sultan

  • Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

    Scott A. Neslin;Venkatesh Shankar

  • Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

    Venkatesh Shankar;Alladi Venkatesh;Charles Hofacker;Prasad Naik

  • Creating new markets through service innovation

    Leonard L. Berry;Janet Turner Parish;Susan Cadwallader;Venkatesh Shankar

  • Mobile Marketing: A Synthesis and Prognosis

    Venkatesh Shankar;Sridhar Balasubramanian

  • Innovations in Shopper Marketing: Current Insights and Future Research Issues

    Venkatesh Shankar;J. Jeffrey Inman;Murali Mantrala;Eileen Kelley

  • Network effects and competition: an empirical analysis of the home video game industry

    Venkatesh Shankar;Barry L. Bayus

  • Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers:

    Venkatesh Shankar;Gregory S. Carpenter;Lakshman Krishnamurthi

  • Transforming the Customer Experience Through New Technologies

    Wayne D. Hoyer;Mirja Kroschke;Bernd Schmitt;Karsten Kraume

  • Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics.

    Tarun Kushwaha;Venkatesh Shankar

  • Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

    Venkatesh Shankar;Mirella Kleijnen;Suresh Ramanathan;Ross Rizley

  • Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

    Kusum L. Ailawadi;J.P. Beauchamp;Naveen Donthu;Dinesh K. Gauri

  • Can price dispersion in online markets be explained by differences in e-tailer service quality?

    Xing Pan;Brian T. Ratchford;Venkatesh Shankar

  • How Technology is Changing Retail

    Venkatesh Shankar;Kirthi Kalyanam;Pankaj Setia;Pankaj Setia;Alireza Golmohammadi

  • Service Innovativeness and Firm Value

    Thomas Dotzel;Venkatesh Shankar;Leonard L . Berry

  • An Empirical Analysis of Determinants of Retailer Pricing Strategy

    Venkatesh Shankar;Ruth N. Bolton

  • How Artificial Intelligence (AI) is Reshaping Retailing

    Venkatesh Shankar

  • Can Price Dispersion in Online Markets be Explained byDifferences in e-Tailer Service Quality?

    Xing Pan;Brian T. Ratchford;Venkatesh Shankar

Frequent Co-Authors

Brian T. Ratchford
Brian T. Ratchford The University of Texas at Dallas
Leonard L. Berry
Leonard L. Berry Texas A&M University
Edward C. Malthouse
Edward C. Malthouse Northwestern University
Ruth N. Bolton
Ruth N. Bolton Arizona State University
Russell S. Winer
Russell S. Winer New York University
J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Barry L. Bayus
Barry L. Bayus University of North Carolina at Chapel Hill
John Roberts
John Roberts Rice University
Alladi Venkatesh
Alladi Venkatesh University of California, Irvine

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