2023 - Research.com Business and Management in United States Leader Award
2022 - Research.com Business and Management in United States Leader Award
2015 - Fellow of the American Marketing Association
2007 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
His primary areas of investigation include Marketing, Service quality, Service, SERVQUAL and Services marketing. His research investigates the connection between Marketing and topics such as Public relations that intersect with problems in Return on marketing investment. His work on Service level objective, Service guarantee and Loyalty business model as part of general Service quality research is frequently linked to Perception, thereby connecting diverse disciplines of science.
The various areas that Leonard L. Berry examines in his Service study include Product, Core and Competitor analysis. His SERVQUAL research includes themes of Organizational effectiveness and Public economics. His Services marketing study which covers Marketing management that intersects with Marketing mix.
The scientist’s investigation covers issues in Marketing, Service, Health care, Service quality and Public relations. Many of his studies involve connections with topics such as Advertising and Marketing. His Service study combines topics from a wide range of disciplines, such as Customer satisfaction and Competitor analysis.
His biological study spans a wide range of topics, including Nursing, Quality and Family medicine. His study in the field of Customer retention, SERVQUAL and Customer advocacy also crosses realms of Perception. His Marketing management research focuses on Marketing strategy and how it connects with Digital marketing.
Leonard L. Berry mostly deals with Health care, Cancer, Service, Nursing and Service quality. The concepts of his Health care study are interwoven with issues in Psychosocial, Learned helplessness and Family medicine. Leonard L. Berry combines subjects such as Economic growth and Public relations with his study of Service.
The Public relations study combines topics in areas such as Services marketing and Service innovation. His Service quality research is multidisciplinary, incorporating elements of Value, Environmental economics and Palliative care. Quality is closely connected to Workflow in his research, which is encompassed under the umbrella topic of Cancer Care Facilities.
Leonard L. Berry spends much of his time researching Nursing, Public relations, Cancer, Health care and Family caregivers. His study on Palliative care is often connected to Kindness as part of broader study in Nursing. His work deals with themes such as Service experience, Service innovation and Competitive dynamics, which intersect with Public relations.
His Survivorship curve and Cancer survivor study in the realm of Cancer connects with subjects such as Quantitative research and Term. His Health care research is multidisciplinary, incorporating perspectives in Social psychology and Service. His Family caregivers research integrates issues from Patient advocacy, Dyad and Reimbursement.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.
Ananthanarayanan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
(1988)
A Conceptual Model of Service Quality and Its Implications for Future Research
A. Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
(1985)
The behavioral consequences of service quality
Valarie A. Zeithaml;Leonard L. Berry;Ananthanarayanan Parasuraman.
(1996)
Refinement and reassessment of the SERVQUAL scale.
Ananthanarayanan Parasuraman;Leonard L. Berry;Valarie A. Zeithaml.
(1991)
Marketing Services: Competing Through Quality
Leonard L. Berry;A. Parasuraman.
(1991)
Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research:
Ananthanarayanan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
(1994)
Relationship marketing of services—growing interest, emerging perspectives
Leonard L. Berry;Leonard L. Berry.
(1995)
Delivering Quality Service : Balancing Customer Perceptions And Expectations
Valarie A. Zeithaml;Ananthanarayanan Parasuraman;Leonard L. Berry.
(1990)
PROBLEMS AND STRATEGIES IN SERVICES MARKETING
Valarie A. Zeithaml;A. Parasuraman;Leonard L. Berry.
(1985)
The nature and determinants of customer expectations of service
Valarie A. Zeithaml;Leonard L. Berry;Leonard L. Berry;A. Parasuraman;A. Parasuraman.
(1993)
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