H-Index & Metrics Top Publications
Ananthanarayanan Parasuraman

Ananthanarayanan Parasuraman

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 72 Citations 196,858 118 World Ranking 83 National Ranking 42

Research.com Recognitions

Awards & Achievements

2016 - Fellow of the American Marketing Association

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Management
  • Social science

The scientist’s investigation covers issues in Marketing, Service quality, Knowledge management, Service and SERVQUAL. His study in Service recovery paradox, Quality, Servicescape, Customer retention and Customer advocacy is done as part of Marketing. Customer Service Assurance and Service guarantee are among the areas of Service quality where the researcher is concentrating his efforts.

His Knowledge management research is multidisciplinary, incorporating elements of Scale and Self service technology. Ananthanarayanan Parasuraman has included themes like Marketing strategy and Public relations in his Service study. Ananthanarayanan Parasuraman combines subjects such as Organizational effectiveness and Public economics with his study of SERVQUAL.

His most cited work include:

  • SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. (15852 citations)
  • A Conceptual Model of Service Quality and Its Implications for Future Research (14599 citations)
  • The behavioral consequences of service quality (7815 citations)

What are the main themes of his work throughout his whole career to date?

Ananthanarayanan Parasuraman mainly investigates Marketing, Service quality, Service, Knowledge management and Service design. His work on Public relations expands to the thematically related Marketing. His Service quality study frequently draws connections to other fields, such as Process management.

In the subject of general Service, his work in Service innovation is often linked to Context, thereby combining diverse domains of study. His studies deal with areas such as Quality and Service system as well as Service design. His study looks at the intersection of Marketing management and topics like Marketing research with Digital marketing and Services marketing.

He most often published in these fields:

  • Marketing (64.66%)
  • Service quality (23.31%)
  • Service (23.31%)

What were the highlights of his more recent work (between 2010-2020)?

  • Marketing (64.66%)
  • Service (23.31%)
  • Knowledge management (18.80%)

In recent papers he was focusing on the following fields of study:

His scientific interests lie mostly in Marketing, Service, Knowledge management, Service design and Index. His study connects Operations research and Marketing. His study in the fields of Service innovation under the domain of Service overlaps with other disciplines such as Conceptualization, Information technology and Center.

His study looks at the relationship between Knowledge management and fields such as Conceptual framework, as well as how they intersect with chemical problems. His study in Service design is interdisciplinary in nature, drawing from both Service system and Service experience. The Service system study combines topics in areas such as Service provider, Service guarantee and Public relations.

Between 2010 and 2020, his most popular works were:

  • Service Research Priorities in a Rapidly Changing Context (734 citations)
  • Understanding Generation Y and their use of social media: a review and research agenda (652 citations)
  • Crowd-Funding: Transforming Customers into Investors through Innovative Service Platforms (598 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Management
  • Social science

Ananthanarayanan Parasuraman mainly focuses on Service, Public relations, Marketing, Service innovation and Knowledge management. His Service research focuses on Service design in particular. The study incorporates disciplines such as Service delivery framework, Service system, Customer relationship management and Set in addition to Public relations.

He interconnects Service provider and Service guarantee in the investigation of issues within Service system. His multidisciplinary approach integrates Marketing and Intangible good in his work. As part of one scientific family, Ananthanarayanan Parasuraman deals mainly with the area of Knowledge management, narrowing it down to issues related to the Service product management, and often Service desk.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.

Ananthanarayanan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
Journal of Retailing (1988)

39867 Citations

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
Journal of Marketing (1985)

36199 Citations

The behavioral consequences of service quality

Valarie A. Zeithaml;Leonard L. Berry;Ananthanarayanan Parasuraman.
Journal of Marketing (1996)

16895 Citations

Refinement and reassessment of the SERVQUAL scale.

Ananthanarayanan Parasuraman;Leonard L. Berry;Valarie A. Zeithaml.
Journal of Retailing (1991)

8080 Citations

Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research:

Ananthanarayanan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
Journal of Marketing (1994)

6064 Citations

Marketing Services: Competing Through Quality

Leonard L. Berry;A. Parasuraman.
(1991)

6029 Citations

Delivering quality service : balancing customer perceptions and expectations

Valarie A. Zeithaml;Ananthanarayanan Parasuraman;Leonard L. Berry.
Published in <b>1990</b> in New York (N.Y.) by Free press (1990)

5001 Citations

PROBLEMS AND STRATEGIES IN SERVICES MARKETING

Valarie A. Zeithaml;A. Parasuraman;Leonard L. Berry.
Journal of Marketing (1985)

4852 Citations

The nature and determinants of customer expectations of service

Valarie A. Zeithaml;Leonard L. Berry;Leonard L. Berry;A. Parasuraman;A. Parasuraman.
Journal of the Academy of Marketing Science (1993)

4284 Citations

E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality

A. Parasuraman;Valarie A. Zeithaml;Arvind Malhotra.
Journal of Service Research (2005)

4249 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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