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Ananthanarayanan Parasuraman

Ananthanarayanan Parasuraman

Award Badge
Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
84
Citations
214398
World Ranking
128
National Ranking
64

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2016 - Fellow of the American Marketing Association

Overview

Ananthanarayanan Parasuraman is affiliated with the University of Miami in the United States. Their research primarily spans the fields of Business, Management and Accounting, and Medicine. Within these broad areas, their work focuses on several subfields including Marketing, Organizational Behavior and Human Resource Management, General Health Professions, Sociology and Political Science, and Pediatrics, Perinatology and Child Health.

The scientist's research covers a range of topics, with key focuses on Consumer Retail Behavior Studies, Customer Service Quality and Loyalty, Service and Product Innovation, AI in Service Interactions, Consumer Behavior in Brand Consumption and Identification, Information Systems Theories and Implementation, and Consumer Market Behavior and Pricing.

Parasuraman's recent published papers demonstrate a combination of interests in retail, service management, and consumer experience. Notable publications include:

  • "The Fifth Industrial Revolution: How Harmonious Human-Machine Collaboration is Triggering a Retail and Service [R]evolution" (2022) in the Journal of Retailing
  • "More than a feeling? Toward a theory of customer delight" (2020) in the Journal of Service Management
  • "Learning from the pioneering founders of the service research field" (2023) in the Journal of Service Management
  • "On repositioning customer support services: some food for further thought" (2020) in the European Journal of Marketing
  • "Evaluating Psycho-emotional Disturbances and Menstrual Irregularities in Urban Women: A descriptive study" (2025) in the International Journal For Multidisciplinary Research

Parasuraman frequently collaborates with several researchers in their field. Frequent co-authors include Gnana Malar Periyakaruppan, Shankar Shanmugam Rajendran, M Ramachandran, and Vanitha Narayanasamy Naidu.

The scientist's work has appeared repeatedly in specific academic venues, showing a focus on certain journals such as Bioinformation, International Journal For Multidisciplinary Research, Journal of Service Management, Journal of Retailing, and European Journal of Marketing.

  • Bioinformation
  • International Journal For Multidisciplinary Research
  • Journal of Service Management
  • Journal of Retailing
  • European Journal of Marketing

Recognition of Parasuraman's contributions includes being named a Fellow of the American Marketing Association in 2016.

Best Publications

  • SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.

    Ananthanarayanan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry

  • A Conceptual Model of Service Quality and Its Implications for Future Research

    A. Parasuraman;Valarie A. Zeithaml;Leonard L. Berry

  • The behavioral consequences of service quality

    Valarie A. Zeithaml;Leonard L. Berry;Ananthanarayanan Parasuraman

  • Refinement and reassessment of the SERVQUAL scale.

    Ananthanarayanan Parasuraman;Leonard L. Berry;Valarie A. Zeithaml

  • Marketing Services: Competing Through Quality

    Leonard L. Berry;A. Parasuraman

  • Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research:

    Ananthanarayanan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry

  • Delivering Quality Service : Balancing Customer Perceptions And Expectations

    Valarie A. Zeithaml;Ananthanarayanan Parasuraman;Leonard L. Berry

  • E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality

    A. Parasuraman;Valarie A. Zeithaml;Arvind Malhotra

  • PROBLEMS AND STRATEGIES IN SERVICES MARKETING

    Valarie A. Zeithaml;A. Parasuraman;Leonard L. Berry

  • The nature and determinants of customer expectations of service

    Valarie A. Zeithaml;Leonard L. Berry;Leonard L. Berry;A. Parasuraman;A. Parasuraman

  • Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge

    Valarie A. Zeithaml;A. Parasuraman;Arvind Malhotra

  • Customer Experience Creation: Determinants, Dynamics and Management Strategies

    Peter C. Verhoef;Katherine N. Lemon;A. Parasuraman;Anne Roggeveen

  • Technology Readiness Index (Tri): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies

    Ananthanarayanan Parasuraman

  • Communication and control processes in the delivery of service quality

    Valarie A. Zeithaml;Leonard L. Berry;A. Parasuraman

  • The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

    Julie Baker;A. Parasuraman;Dhruv Grewal;Glenn B. Voss

  • The impact of technology on the quality-value-loyalty chain: A research agenda

    A. Parasuraman;Dhruv Grewal

  • Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria

    Anantharanthan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry

  • The influence of store environment on quality inferences and store image

    Julie Baker;Dhruv Grewal;Ananthanarayanan Parasuraman

  • Servqual : a multiple-item scale for measuring customer perceptions of service quality

    A. Parasuraman;Valarie A. Zeithaml;Leonard L. Berry

  • Understanding Generation Y and their use of social media: a review and research agenda

    Ruth N. Bolton;A. Parasuraman;Ankie Hoefnagels;Nanne Migchels

  • Reassessment of expectations as a comparison standard in measuring service quality: Implications

    Valarie A. Zeithaml;A. Parasuraman

Frequent Co-Authors

Leonard L. Berry
Leonard L. Berry Texas A&M University
Valarie A. Zeithaml
Valarie A. Zeithaml University of North Carolina at Chapel Hill
Dhruv Grewal
Dhruv Grewal Babson College
Richard T. Watson
Richard T. Watson University of Georgia
Andrea Ordanini
Andrea Ordanini Bocconi University
Katherine N. Lemon
Katherine N. Lemon Boston College
Anders Gustafsson
Anders Gustafsson BI Norwegian Business School
Peter C. Verhoef
Peter C. Verhoef University of Groningen
Anne L. Roggeveen
Anne L. Roggeveen Babson College
Amy L. Ostrom
Amy L. Ostrom Arizona State University

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