What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Social science
The scientist’s investigation covers issues in Marketing, Service quality, Knowledge management, Service and SERVQUAL.
His study in Service recovery paradox, Quality, Servicescape, Customer retention and Customer advocacy is done as part of Marketing.
Customer Service Assurance and Service guarantee are among the areas of Service quality where the researcher is concentrating his efforts.
His Knowledge management research is multidisciplinary, incorporating elements of Scale and Self service technology.
Ananthanarayanan Parasuraman has included themes like Marketing strategy and Public relations in his Service study.
Ananthanarayanan Parasuraman combines subjects such as Organizational effectiveness and Public economics with his study of SERVQUAL.
His most cited work include:
- SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. (15852 citations)
- A Conceptual Model of Service Quality and Its Implications for Future Research (14599 citations)
- The behavioral consequences of service quality (7815 citations)
What are the main themes of his work throughout his whole career to date?
Ananthanarayanan Parasuraman mainly investigates Marketing, Service quality, Service, Knowledge management and Service design.
His work on Public relations expands to the thematically related Marketing.
His Service quality study frequently draws connections to other fields, such as Process management.
In the subject of general Service, his work in Service innovation is often linked to Context, thereby combining diverse domains of study.
His studies deal with areas such as Quality and Service system as well as Service design.
His study looks at the intersection of Marketing management and topics like Marketing research with Digital marketing and Services marketing.
He most often published in these fields:
- Marketing (64.66%)
- Service quality (23.31%)
- Service (23.31%)
What were the highlights of his more recent work (between 2010-2020)?
- Marketing (64.66%)
- Service (23.31%)
- Knowledge management (18.80%)
In recent papers he was focusing on the following fields of study:
His scientific interests lie mostly in Marketing, Service, Knowledge management, Service design and Index.
His study connects Operations research and Marketing.
His study in the fields of Service innovation under the domain of Service overlaps with other disciplines such as Conceptualization, Information technology and Center.
His study looks at the relationship between Knowledge management and fields such as Conceptual framework, as well as how they intersect with chemical problems.
His study in Service design is interdisciplinary in nature, drawing from both Service system and Service experience.
The Service system study combines topics in areas such as Service provider, Service guarantee and Public relations.
Between 2010 and 2020, his most popular works were:
- Service Research Priorities in a Rapidly Changing Context (734 citations)
- Understanding Generation Y and their use of social media: a review and research agenda (652 citations)
- Crowd-Funding: Transforming Customers into Investors through Innovative Service Platforms (598 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social science
Ananthanarayanan Parasuraman mainly focuses on Service, Public relations, Marketing, Service innovation and Knowledge management.
His Service research focuses on Service design in particular.
The study incorporates disciplines such as Service delivery framework, Service system, Customer relationship management and Set in addition to Public relations.
He interconnects Service provider and Service guarantee in the investigation of issues within Service system.
His multidisciplinary approach integrates Marketing and Intangible good in his work.
As part of one scientific family, Ananthanarayanan Parasuraman deals mainly with the area of Knowledge management, narrowing it down to issues related to the Service product management, and often Service desk.
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