2016 - Fellow of the American Marketing Association
The scientist’s investigation covers issues in Marketing, Service quality, Knowledge management, Service and SERVQUAL. His study in Service recovery paradox, Quality, Servicescape, Customer retention and Customer advocacy is done as part of Marketing. Customer Service Assurance and Service guarantee are among the areas of Service quality where the researcher is concentrating his efforts.
His Knowledge management research is multidisciplinary, incorporating elements of Scale and Self service technology. Ananthanarayanan Parasuraman has included themes like Marketing strategy and Public relations in his Service study. Ananthanarayanan Parasuraman combines subjects such as Organizational effectiveness and Public economics with his study of SERVQUAL.
Ananthanarayanan Parasuraman mainly investigates Marketing, Service quality, Service, Knowledge management and Service design. His work on Public relations expands to the thematically related Marketing. His Service quality study frequently draws connections to other fields, such as Process management.
In the subject of general Service, his work in Service innovation is often linked to Context, thereby combining diverse domains of study. His studies deal with areas such as Quality and Service system as well as Service design. His study looks at the intersection of Marketing management and topics like Marketing research with Digital marketing and Services marketing.
His scientific interests lie mostly in Marketing, Service, Knowledge management, Service design and Index. His study connects Operations research and Marketing. His study in the fields of Service innovation under the domain of Service overlaps with other disciplines such as Conceptualization, Information technology and Center.
His study looks at the relationship between Knowledge management and fields such as Conceptual framework, as well as how they intersect with chemical problems. His study in Service design is interdisciplinary in nature, drawing from both Service system and Service experience. The Service system study combines topics in areas such as Service provider, Service guarantee and Public relations.
Ananthanarayanan Parasuraman mainly focuses on Service, Public relations, Marketing, Service innovation and Knowledge management. His Service research focuses on Service design in particular. The study incorporates disciplines such as Service delivery framework, Service system, Customer relationship management and Set in addition to Public relations.
He interconnects Service provider and Service guarantee in the investigation of issues within Service system. His multidisciplinary approach integrates Marketing and Intangible good in his work. As part of one scientific family, Ananthanarayanan Parasuraman deals mainly with the area of Knowledge management, narrowing it down to issues related to the Service product management, and often Service desk.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.
Ananthanarayanan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
Journal of Retailing (1988)
A Conceptual Model of Service Quality and Its Implications for Future Research
A. Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
Journal of Marketing (1985)
The behavioral consequences of service quality
Valarie A. Zeithaml;Leonard L. Berry;Ananthanarayanan Parasuraman.
Journal of Marketing (1996)
Refinement and reassessment of the SERVQUAL scale.
Ananthanarayanan Parasuraman;Leonard L. Berry;Valarie A. Zeithaml.
Journal of Retailing (1991)
Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research:
Ananthanarayanan Parasuraman;Valarie A. Zeithaml;Leonard L. Berry.
Journal of Marketing (1994)
Marketing Services: Competing Through Quality
Leonard L. Berry;A. Parasuraman.
(1991)
Delivering quality service : balancing customer perceptions and expectations
Valarie A. Zeithaml;Ananthanarayanan Parasuraman;Leonard L. Berry.
Published in <b>1990</b> in New York (N.Y.) by Free press (1990)
PROBLEMS AND STRATEGIES IN SERVICES MARKETING
Valarie A. Zeithaml;A. Parasuraman;Leonard L. Berry.
Journal of Marketing (1985)
The nature and determinants of customer expectations of service
Valarie A. Zeithaml;Leonard L. Berry;Leonard L. Berry;A. Parasuraman;A. Parasuraman.
Journal of the Academy of Marketing Science (1993)
E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality
A. Parasuraman;Valarie A. Zeithaml;Arvind Malhotra.
Journal of Service Research (2005)
Profile was last updated on December 6th, 2021.
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