What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Social science
Anders Gustafsson mainly focuses on Marketing, Service, Customer advocacy, Customer retention and Customer satisfaction.
His research related to Service innovation, Service design, Customer delight, Tertiary sector of the economy and Service provider might be considered part of Marketing.
As a member of one scientific family, Anders Gustafsson mostly works in the field of Customer delight, focusing on Customer intelligence and, on occasion, Conversion marketing, Relationship marketing, Customer equity and Consumer behaviour.
His study in Service is interdisciplinary in nature, drawing from both Research question, Order, Field and Data science.
While the research belongs to areas of Customer advocacy, Anders Gustafsson spends his time largely on the problem of Customer to customer, intersecting his research to questions surrounding Voice of the customer.
His work deals with themes such as Index, Loyalty and Process management, which intersect with Customer satisfaction.
His most cited work include:
- The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (1119 citations)
- The Evolution and Future of National Customer Satisfaction Index Models (789 citations)
- Service portraits in service research: a critical review (623 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Marketing, Service, Customer retention, Customer advocacy and Process management.
His study in Customer to customer, Customer satisfaction, Customer delight, Loyalty business model and Quality is done as part of Marketing.
His Service study combines topics in areas such as Public relations and Process.
His research on Customer retention concerns the broader Service quality.
His Process management research incorporates elements of New product development and New business development.
His Service design research focuses on subjects like Service innovation, which are linked to Knowledge management.
He most often published in these fields:
- Marketing (49.80%)
- Service (19.92%)
- Customer retention (14.74%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (49.80%)
- Service (19.92%)
- Service research (3.98%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Marketing, Service, Service research, Service innovation and Service design.
His study on Marketing is mostly dedicated to connecting different topics, such as Customer engagement.
Anders Gustafsson has researched Service in several fields, including Quality, Qualitative research and Engineering ethics.
His Service research research includes elements of Social science, Field and Process management.
His research in Service innovation intersects with topics in Innovation management, Knowledge development and New service development.
His work carried out in the field of Service design brings together such families of science as Tertiary sector of the economy, Customer value and Knowledge management.
Between 2015 and 2021, his most popular works were:
- Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens (146 citations)
- Effects of COVID-19 on business and research (137 citations)
- Identifying categories of service innovation: A review and synthesis of the literature (133 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social science
Anders Gustafsson mostly deals with Marketing, Service design, Service innovation, Knowledge management and Service research.
In most of his Marketing studies, his work intersects topics such as Customer value.
Anders Gustafsson combines Service innovation and Business Research in his studies.
His biological study spans a wide range of topics, including Research design and Value cocreation.
His Service research integrates issues from Field, Environmental resource management and Process management.
Anders Gustafsson has included themes like Global marketing, Theme and Plan in his Public relations study.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
