Anders Gustafsson is affiliated with BI Norwegian Business School in Norway and has made significant contributions in the field of Business, Management and Accounting, with a primary focus on Marketing. Their research portfolio includes 69 publications within this main field and encompasses several subfields, such as Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management, and Management of Technology and Innovation.
Their work addresses a range of topics, concentrating on areas like Customer Service Quality and Loyalty, Service and Product Innovation, Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Environmental Sustainability in Business, and Corporate Social Responsibility Reporting.
Frequent co-authors collaborating with Anders Gustafsson include:
They have published extensively in several academic journals. The most common publication venues are:
Some recent papers associated with their research interests include:
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Anders Gustafsson;Michael D. Johnson;Inger Roos
Naveen Donthu;Anders Gustafsson
Michael D. Johnson;Anders Gustafsson;Tor Wallin Andreassen;Line Lervik
Bo Edvardsson;Anders Gustafsson;Inger Roos
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Surabhi Verma;Anders Gustafsson
Bo Edvardsson;Michael D. Johnson;Anders Gustafsson;Tore Strandvik
Per Kristensson;Anders Gustafsson;Trevor Archer
Helén Williams;Fredrik Wikström;Tobias Otterbring;Martin Löfgren
Clay M. Voorhees;Paul W. Fombelle;Yany Gregoire;Sterling Bone
Heiko Gebauer;Anders Gustafsson;Lars Witell;Lars Witell
Bo Edvardsson;Anders Gustafsson;Bodil Sandén;M. D. Johnson
Lars Witell;Per Kristensson;Anders Gustafsson;Martin Löfgren
Anders Gustafsson;Per Kristensson;Lars Witell
Lars Witell;Lars Witell;Hannah Snyder;Anders Gustafsson;Paul Fombelle
Heiko Gebauer;Bo Edvardsson;Anders Gustafsson;Lars Witell
Ruth N. Bolton;Anders Gustafsson;Janet McColl-Kennedy;Nancy J. Sirianni
Hannah Snyder;Lars Witell;Lars Witell;Anders Gustafsson;Anders Gustafsson;Paul Fombelle
Janet R. McColl-Kennedy;Anders Gustafsson;Elina Jaakkola;Phil Klaus
Anders Gustafsson;Andreas Herrmann;Frank Huber
Anders Gustafsson;Michael D. Johnson
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