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D-Index & Metrics

Business and Management

D-Index
40
Citations
29437
World Ranking
1617
National Ranking
676

Overview

Stephen W. Brown is affiliated with Arizona State University in the United States. Their work spans several interconnected fields including social psychology, marketing, gender studies, literature and literary theory, and economics and econometrics. Brown's research explores a multidisciplinary approach, frequently engaging with themes in consumer behavior, media, and cultural studies.

The primary topics of Brown's academic contributions include:

  • Consumer Behavior in Brand Consumption and Identification
  • Nostalgia and Consumer Behavior
  • Media, Gender, and Advertising
  • Cinema and Media Studies
  • Literature, Film, and Journalism Analysis
  • Mentoring and Academic Development
  • Higher Education Research Studies

Brown has published regularly in a range of journals, with frequent contributions to:

  • Journal of Customer Behaviour
  • Marketing Theory
  • Journal of Marketing Management
  • Business Horizons
  • Consumption Markets & Culture

Among recent papers authored by Brown are:

  • "Me-search? Search me! A new twist in the tale of introspection" (2021), Journal of Marketing Management
  • "Once Upon a Theory: Editorial Introduction to Expressions of Interest" (2020), Marketing Theory
  • "Raising the dead: on brands that go bump in the night" (2020), Journal of Marketing Management
  • "What's the story, allegory?" (2021), Consumption Markets & Culture

Brown's frequent coauthors reflect collaboration across related research areas and include:

  • Anthony Patterson
  • Rachel Ashman
  • Cynthia Sims
  • Angela D. Carter
  • Arelis Moore de Peralta

Their interdisciplinary work addresses aspects of consumer psychology and cultural symbolism, examining how identity and memory influence brand interaction and media reception. Brown's scholarship also touches on gendered perspectives in advertising and media, reflecting intersectional analysis within marketing studies.

Best Publications

  • Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing:

    Stephen S. Tax;Stephen W. Brown;Murali Chandrashekaran

  • Technology Infusion in Service Encounters

    Mary Jo Bitner;Stephen W. Brown;Matthew L. Meuter

  • Moving Forward and Making a Difference: Research Priorities for the Science of Service

    Amy L. Ostrom;Mary Jo Bitner;Stephen W. Brown;Kevin A. Burkhard

  • Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies:

    Matthew L. Meuter;Mary Jo Bitner;Amy L. Ostrom;Stephen W. Brown

  • Tracking the evolution of the services marketing literature

    Raymond P. Fisk;Stephen W. Brown;Mary Jo Bitner

  • Contact employees: Relationships among workplace fairness, job satisfaction and prosocial service behaviors

    Lance A. Bettencourt;Stephen W. Brown

  • Recovering and Learning from Service Failure

    Stephen S. Tax;Stephen W. Brown

  • Consumer satisfaction and perceived quality : complementary or divergent constructs ?

    Jerry B. Gotlieb;Dhruv Grewal;Stephen W. Brown

  • Client Co-Production in Knowledge-Intensive Business Services:

    Lance A. Bettencourt;Amy L. Ostrom;Stephen W. Brown;Robert I. Roundtree

  • A Gap Analysis of Professional Service Quality

    Unknown

  • Generating positive word‐of‐mouth communication through customer‐employee relationships

    Dwayne D. Gremler;Kevin P. Gwinner;Stephen W. Brown

  • Role stressors and customer-oriented boundary-spanning behaviors in service organizations

    Lance A. Bettencourt;Stephen W. Brown

  • The loyalty ripple effect

    Dwayne D. Gremler;Stephen W. Brown

  • Forming Successful Business-to-Business Services in Goods-Dominant Firms

    Wayne A. Neu;Stephen W. Brown

  • Service Customization Through Employee Adaptiveness

    Kevin P. Gwinner;Mary Jo Bitner;Stephen W. Brown;Stephen W. Brown;Ajith Kumar

  • An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic

    Stefan Michel;Stephen W. Brown;Andrew S. Gallan

  • The Development and Emergence of Services Marketing Thought

    Stephen W. Brown;Raymond P. Fisk;Mary Jo Bitner

  • Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

    Nancy J. Sirianni;Mary Jo Bitner;Stephen W. Brown;Naomi Mandel

  • Customer positivity and participation in services: an empirical test in a health care context

    Andrew S. Gallan;Cheryl Burke Jarvis;Stephen W. Brown;Mary Jo Bitner

  • An Interdisciplinary Perspective on IT Services Management and Service Science

    Indranil Bardhan;Haluk Demirkan;P. Kannan;Robert Kauffman

  • Service-Logic Innovations: How to Innovate Customers, Not Products

    Stefan Michel;Stephen W. Brown;Andrew S. Gallan

Frequent Co-Authors

Mary Jo Bitner
Mary Jo Bitner Arizona State University
Bo Edvardsson
Bo Edvardsson Karlstad University
Anders Gustafsson
Anders Gustafsson BI Norwegian Business School
Lars Witell
Lars Witell Karlstad University
Robert Johnston
Robert Johnston University of Warwick
Amy L. Ostrom
Amy L. Ostrom Arizona State University
Dwayne D. Gremler
Dwayne D. Gremler Bowling Green State University
Raymond P. Fisk
Raymond P. Fisk Texas State University
Frederick E. Webster
Frederick E. Webster Dartmouth College
Scott B. MacKenzie
Scott B. MacKenzie Indiana University

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