Beverley Sparks is affiliated with Griffith University in Australia. Their research spans several interconnected fields within the social sciences, decision sciences, and business, management, and accounting. These fields are further detailed through subfields including sociology and political science, information systems and management, and organizational behavior and human resource management.
The research topics covered by Beverley Sparks primarily focus on areas related to digital marketing and social media, technology adoption and user behaviour, as well as customer service quality and loyalty. These thematic interests reflect an emphasis on the intersection of technology and consumer interaction within organizational and social contexts.
The scientist has contributed to academic literature with publications in notable venues such as Tourism Analysis. One of the recent papers authored by Beverley Sparks is titled "The Role of Value and Trust in Shaping Recommendation Intentions: Evidence from Travel App Users", published in 2021 in Tourism Analysis. This publication explores elements of value and trust influencing user recommendations in the context of travel applications.
Collaboration is a part of Beverley Sparks's scholarly activities, with frequent co-authors including Kijung Choi and Ying Wang. These partnerships have contributed to research outputs in the domains mentioned above.
The profile of Beverley Sparks indicates a research focus grounded in understanding how digital platforms, trust, and service quality interact to influence consumer behaviour and organizational outcomes in contemporary social and business environments.
Beverley A. Sparks;Victoria Browning
Janet R. Mccoll-Kennedy;Beverley A. Sparks
Kevin Kam Fung So;Ceridwyn King;Beverley Sparks
Beverley Sparks
Kevin Kam Fung So;Ceridwyn King;Beverley A. Sparks;Ying Wang
Beverley Sparks;Grace Wen Pan
Beverley Sparks;Helen Elizabeth Perkins;Ralf Buckley
Kenneth John Butcher;Beverley Sparks;Frances Veronica O'Callaghan
Beverley A Sparks;Janet R McColl-Kennedy
Beverley A. Sparks;Kevin Kam Fung So;Graham L. Bradley
Kevin Kam Fung So;Ceridwyn King;Beverley A. Sparks;Ying Wang
Jay Kandampully;Connie Mok;Beverley Sparks
Beverley A. Sparks;Victoria Browning
Victoria Browning;Kevin Kam Fung So;Beverley Sparks
Beverley Sparks;Karin Weber
Beverley Sparks;John Bowen;Stefanie Klag
Lynette M. McDonald;Beverley Sparks;A. Ian Glendon
Beverley Sparks;Graham Leslie Bradley
Ying Wang;Kevin Kam Fung So;Beverley A. Sparks
Janet R. McColl-Kennedy;Catherine S. Daus;Beverley A. Sparks
Karen Sue Dallimore;Beverley Sparks;Kenneth John Butcher
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