Kevin Kam Fung So is affiliated with Purdue University West Lafayette in the United States. Their research focuses primarily on Business, Management and Accounting as well as Social Sciences, with significant contributions in Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Artificial Intelligence, and Strategy and Management.
Their work spans a range of topics including Digital Marketing and Social Media, Customer Service Quality and Loyalty, Sharing Economy and Platforms, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Diverse Aspects of Tourism Research, and AI in Service Interactions.
Frequent co-authors in their research include Hyunsu Kim, Jing Li, Ceridwyn King, Jinyoung Im, and Xiang Li.
Kevin Kam Fung So has published extensively in several scholarly journals. Notable publication venues include:
Recent papers authored or co-authored by Kevin Kam Fung So include:
Kevin Kam Fung So;Ceridwyn King;Beverley Sparks
Kevin Kam Fung So;Ceridwyn King;Beverley A. Sparks;Ying Wang
Beverley A. Sparks;Kevin Kam Fung So;Graham L. Bradley
Somang Min;Kevin Kam Fung So;Miyoung Jeong
Kevin Kam Fung So;Haemoon Oh;Somang Min
Kevin Kam Fung So;Ceridwyn King;Beverley A. Sparks;Ying Wang
Jochen Wirtz;Kevin Kam Fung So;Makarand Amrish Mody;Stephanie Q Liu
Jochen Wirtz;Kevin Kam Fung So;Makarand Amrish Mody;Stephanie Q. Liu
Robin Nunkoo;Robin Nunkoo;Robin Nunkoo;Kevin Kam Fung So
Victoria Browning;Kevin Kam Fung So;Beverley Sparks
Ge Zhu;Kevin Kam Fung So;Simon Hudson
Hyunsu Kim;Kevin Kam Fung So
Ying Wang;Kevin Kam Fung So;Beverley A. Sparks
Kevin Kam Fung So;Ceridwyn King;Beverley Ann Sparks;Ying Wang
Kevin Kam Fung So;Ceridwyn King
Kevin Kam Fung So;Ceridwyn King;Simon Hudson;Fang Meng
Karen L. Xie;Kevin Kam Fung So;Wei Wang
Kevin Kam Fung So;Hyunsu Kim;Haemoon Oh
Ganghua Chen;Ganghua Chen;Kevin Kam Fung So;Xianyang Hu;Mutita Poomchaisuwan
Kevin Kam Fung So;Laurie Wu;Lina Xiong;Ceridwyn King
Ceridwyn King;Kevin Kam Fung So;Debra Grace
Kevin Kam Fung So;Xiang (Robert) Li;Hyunsu Kim
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