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Debra Ann Grace

Debra Ann Grace

D-Index & Metrics

Business and Management

D-Index
45
Citations
8298
World Ranking
1287
National Ranking
79

Overview

Debra Ann Grace is affiliated with Griffith University in Australia and has contributed extensively to the field of Business, Management, and Accounting, with a focus on Organizational Behavior and Human Resource Management, Marketing, and Strategy and Management. Their research spans multiple subfields including Sociology and Political Science as well as Management of Technology and Innovation.

Their published work is prominently featured in a range of academic journals, with frequent publications in the Journal of Business Research, Journal of Marketing Management, Journal of Brand Management, Asia Pacific Journal of Marketing and Logistics, and the International Journal of Hospitality Management.

The main topics explored in their research include:

  • Customer Service Quality and Loyalty
  • Entrepreneurship Studies and Influences
  • Job Satisfaction and Organizational Behavior
  • Digital Marketing and Social Media
  • Service and Product Innovation
  • Consumer Behavior in Brand Consumption and Identification
  • Family Business Performance and Succession

Debra Ann Grace has collaborated regularly with several researchers, including Sara Quach, Joan Carlini, Scott Weaven, Park Thaichon, and Lorelle Frazer, contributing to multiple joint publications.

Recent papers authored by Debra Ann Grace demonstrate a focus on organizational capabilities, branding, customer behavior, and employee engagement. These include:

  • "Surviving an economic downturn: Dynamic capabilities of SMEs" (2021), published in the Journal of Business Research
  • "The corporate social responsibility (CSR) internal branding model: aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes" (2021), published in the Journal of Marketing Management
  • "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions" (2020), published in the Journal of Brand Management
  • "Enhancing employee voice to advance the hospitality organization's marketing capabilities: A multilevel perspective" (2020), published in the International Journal of Hospitality Management
  • "An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents" (2022), published in the Asia Pacific Journal of Marketing and Logistics

The research interests of Debra Ann Grace show a clear focus on advancing knowledge related to customer service quality, entrepreneurship, marketing innovations, and organizational behavior, with emphasis on both practical and theoretical dimensions.

Best Publications

  • Examining service experiences and post-consumption evaluations

    Debra Ann Grace;Aron O'Cass

  • Internal branding: Exploring the employee's perspective

    Ceridwyn King;Debra Ann Grace

  • Building and measuring employee‐based brand equity

    Ceridwyn King;Debra Ann Grace

  • Service branding: consumer verdicts on service brands

    Debra Ann Grace;Aron O'Cass

  • Exploring consumer experiences with a service brand

    Aron O'Cass;Debra Ann Grace

  • Employee Based Brand Equity: A Third Perspective

    Ceridwyn King;Debra Ann Grace

  • An examination of the antecedents of repatronage intentions across different retail store formats

    Debra Ann Grace;Aron O'Cass

  • Examining the effects of service brand communications on brand evaluation

    Debra Ann Grace;Aron O'Cass

  • Brand associations: looking through the eye of the beholder

    Debra Ann Grace;Aron O'Cass

  • An exploratory perspective of service brand associations

    Aron O'Cass;Debra Ann Grace

  • Examining the antecedents of positive employee brand‐related attitudes and behaviours

    Ceridwyn King;Debra Ann Grace

  • Segmenting service “complainers” and “non‐complainers” on the basis of consumer characteristics

    Kelli Lee Bodey;Debra Ann Grace

  • Surviving an economic downturn: Dynamic capabilities of SMEs

    Scott Weaven;Sara Quach;Park Thaichon;Lorelle Frazer

  • Employee brand equity: Scale development and validation

    Ceridwyn King;Debra Ann Grace;Daniel Carl Funk

  • An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction

    Debra Ann Grace;Scott Keith W Weaven

  • Travel Decision Making An Empirical Examination of Generational Values, Attitudes, and Intentions

    Sarah Gardiner;Ceridwyn King;Debra Grace

  • Exploring the role of employees in the delivery of the brand: a case study approach

    Ceridwyn King;Debra Ann Grace

  • The Generation Effect The Future of Domestic Tourism in Australia

    Sarah Gardiner;Debra Ann Grace;Ceridwyn King

  • Understanding the role of retail store service in light of self-image-store image congruence

    Aron O'Cass;Debra Ann Grace

  • How Embarrassing! An Exploratory Study of Critical Incidents Including Affective Reactions:

    Debra Ann Grace

  • City branding research and practice: An integrative review

    Amelia Green;Debra Grace;Helen Perkins

Frequent Co-Authors

Ceridwyn King
Ceridwyn King Purdue University West Lafayette
Scott Keith W Weaven
Scott Keith W Weaven Griffith University
Aron O'Cass
Aron O'Cass Macquarie University
Bill Merrilees
Bill Merrilees Griffith University
Daniel Carl Funk
Daniel Carl Funk Temple University
Kevin Kam Fung So
Kevin Kam Fung So Purdue University West Lafayette
James R. Brown
James R. Brown West Virginia University
Rajiv P. Dant
Rajiv P. Dant University of Oklahoma
Robin B. DiPietro
Robin B. DiPietro University of South Carolina

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