D-Index & Metrics Best Publications

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 31 Citations 5,985 77 World Ranking 1244 National Ranking 74

Overview

What is she best known for?

The fields of study she is best known for:

  • Marketing
  • Social psychology
  • Social science

Her main research concerns Marketing, Brand management, Advertising, Brand equity and Service. Her work in the fields of Marketing, such as Consumer behaviour, intersects with other areas such as Context. Her work carried out in the field of Advertising brings together such families of science as Servicescape, Feeling and Customer satisfaction.

Her Brand equity research includes elements of Brand awareness, Data collection and Public relations. Her study looks at the relationship between Brand awareness and topics such as Brand loyalty, which overlap with Marketing management. Debra Ann Grace interconnects Tertiary sector of the economy and Word of mouth in the investigation of issues within Service.

Her most cited work include:

  • Examining service experiences and post-consumption evaluations (204 citations)
  • Internal branding: Exploring the employee's perspective (188 citations)
  • Building and measuring employee‐based brand equity (156 citations)

What are the main themes of her work throughout her whole career to date?

Her scientific interests lie mostly in Marketing, Brand management, Advertising, Public relations and Service. Her Marketing research focuses on subjects like Feeling, which are linked to Marketing communication. The study incorporates disciplines such as Brand equity, Job satisfaction, Services marketing, Brand loyalty and Brand awareness in addition to Brand management.

Her work deals with themes such as Servicescape and Customer satisfaction, which intersect with Advertising. Her Public relations study combines topics in areas such as Relationship satisfaction and Franchise. Her research integrates issues of Social psychology and Embarrassment in her study of Service.

She most often published in these fields:

  • Marketing (65.18%)
  • Brand management (28.57%)
  • Advertising (26.79%)

What were the highlights of her more recent work (between 2015-2021)?

  • Marketing (65.18%)
  • Public relations (21.43%)
  • Brand management (28.57%)

In recent papers she was focusing on the following fields of study:

Debra Ann Grace spends much of her time researching Marketing, Public relations, Brand management, Knowledge management and Scale. She regularly ties together related areas like Research design in her Marketing studies. Her research in the fields of Corporate social responsibility overlaps with other disciplines such as Employer branding, Nexus and Employee performance.

Her Brand management research is multidisciplinary, relying on both Brand equity, Self-monitoring and Brand loyalty. Her study in Brand equity is interdisciplinary in nature, drawing from both Co-creation and Value. Her Customer relationship management study combines topics from a wide range of disciplines, such as Small business, Business model and Conceptual framework.

Between 2015 and 2021, her most popular works were:

  • City branding research and practice: An integrative review (38 citations)
  • Consumer motivation and luxury consumption: Testing moderating effects (26 citations)
  • Customer brand co-creation behavior: conceptualization and empirical validation (24 citations)

In her most recent research, the most cited papers focused on:

  • Marketing
  • Social psychology
  • Social science

Debra Ann Grace mostly deals with Brand management, Preference, Consumption, Context and Public relations. Her Brand management study is concerned with Marketing in general. Consumption is intertwined with Function and Advertising in her research.

The Public relations study combines topics in areas such as Consistency and Brand loyalty. Debra Ann Grace combines subjects such as Originality and Value with her study of Knowledge management. Borrowing concepts from Operationalization, she weaves in ideas under Brand equity.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Examining service experiences and post-consumption evaluations

Debra Ann Grace;Aron O'Cass.
Journal of Services Marketing (2004)

452 Citations

Internal branding: Exploring the employee's perspective

Ceridwyn King;Debra Ann Grace.
Journal of Brand Management (2008)

406 Citations

Building and measuring employee‐based brand equity

Ceridwyn King;Debra Ann Grace.
European Journal of Marketing (2010)

348 Citations

Service branding: consumer verdicts on service brands

Debra Ann Grace;Aron O'Cass.
Journal of Retailing and Consumer Services (2005)

318 Citations

Exploring consumer experiences with a service brand

Aron O'Cass;Debra Ann Grace.
Journal of Product & Brand Management (2004)

296 Citations

An examination of the antecedents of repatronage intentions across different retail store formats

Debra Ann Grace;Aron O'Cass.
Journal of Retailing and Consumer Services (2005)

284 Citations

Brand associations: looking through the eye of the beholder

Debra Ann Grace;Aron O'Cass.
Qualitative Market Research: An International Journal (2002)

278 Citations

Examining the effects of service brand communications on brand evaluation

Debra Ann Grace;Aron O'Cass.
Journal of Product & Brand Management (2005)

272 Citations

An exploratory perspective of service brand associations

Aron O'Cass;Debra Ann Grace.
Journal of Services Marketing (2003)

230 Citations

Employee Based Brand Equity: A Third Perspective

Ceridwyn King;Debra Ann Grace.
Services Marketing Quarterly (2009)

228 Citations

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