What is he best known for?
The fields of study he is best known for:
Marketing, Industrial organization, Marketing channel, Hotel industry and Relational norms are his primary areas of study.
His Marketing research includes themes of Insufficient justification and Organizational culture.
His study in Industrial organization is interdisciplinary in nature, drawing from both Market share, Market analysis and Market orientation.
His biological study spans a wide range of topics, including Relationship commitment and Power.
His Hotel industry study combines topics from a wide range of disciplines, such as Opportunism, Brand management, Affect and Perfect competition.
His research in Relational norms intersects with topics in Interdependence, Investment and Relational governance.
His most cited work include:
- Interdependency, Contracting, and Relational Behavior in Marketing Channels: (1238 citations)
- Power and relationship commitment: their impact on marketing channel member performance (438 citations)
- Managing marketing channel opportunism: The efficacy of alternative governance mechanisms (430 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, Opportunism, Marketing channel, Industrial organization and Public relations.
James R. Brown combines Marketing and Distribution in his research.
James R. Brown has researched Opportunism in several fields, including Corporate governance, Relational norms and Transaction cost.
His study in Marketing channel intersects with areas of studies such as Research context and Channel conflict.
In his study, Marketing research is strongly linked to Marketing strategy, which falls under the umbrella field of Industrial organization.
His Hospitality industry study combines topics in areas such as General partnership and Brand management.
He most often published in these fields:
- Marketing (67.11%)
- Opportunism (19.74%)
- Marketing channel (18.42%)
What were the highlights of his more recent work (between 2016-2021)?
- Marketing (67.11%)
- Distribution (5.26%)
- Marketing channel (18.42%)
In recent papers he was focusing on the following fields of study:
James R. Brown mostly deals with Marketing, Distribution, Marketing channel, Opportunism and Statistical physics.
James R. Brown frequently studies issues relating to Advertising and Marketing.
His studies in Marketing channel integrate themes in fields like Test, Field and Safeguard.
James R. Brown undertakes multidisciplinary studies into Opportunism and Process control in his work.
His work is dedicated to discovering how Data science, Conceptual framework are connected with Marketing mix and other disciplines.
His Relationship marketing research incorporates themes from Marketing intelligence, Profitability index and Social media.
Between 2016 and 2021, his most popular works were:
- Is the theory of trust and commitment in marketing relationships incomplete (22 citations)
- The competitive structure of restaurant retailing: the impact of hedonic-utilitarian patronage motives (3 citations)
- Process and output control in marketing channels: toward understanding their heterogeneous effects (2 citations)
In his most recent research, the most cited papers focused on:
His main research concerns Marketing, Extant taxon, Causality, Relationship marketing and Conceptual framework.
In his papers, James R. Brown integrates diverse fields, such as Marketing and Service.
Among his Service studies, there is a synthesis of other scientific areas such as Opportunism, Marketing channel, Research context and Process control.
Conceptual framework connects with themes related to Marketing mix in his study.
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