Dong-Jin Lee is affiliated with Yonsei University in South Korea and has contributed extensively to the fields of Business, Management and Accounting, Psychology, and Social Sciences. Their work primarily focuses on Marketing, Social Psychology, Sociology and Political Science, Demography, and Health Professions. Lee's research covers a variety of topics including Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Psychological Well-being and Life Satisfaction, Work-Family Balance Challenges, Retirement, Disability, and Employment, Employment and Welfare Studies, and Cultural Differences and Values.
Lee's publication record includes papers in diverse venues such as Applied Research in Quality of Life, Korean Journal of Industrial Relations, PsycTESTS Dataset, Geosciences Journal, and the Journal of Travel Research. Key recent papers include:
Lee has also authored books published by major academic presses. These include Work-Life Balance (2023) published by Cambridge University Press and Happiness in the Marketplace (2025) published by Springer Nature (Netherlands).
Frequent collaborators in Lee's research include M. Joseph Sirgy, Grace B. Yu, Se Hyun Cho, Suk-Joo Choh, and Michael Bošnjak. Collaboration with these co-authors has produced multiple works contributing to Lee's research areas.
Frank Kressmann;M. Joseph Sirgy;Andreas Herrmann;Frank Huber
M. Joseph Sirgy;David Efraty;Phillip Siegel;Dong Jin Lee
James R. Brown;Chekitan S. Dev;Dong Jin Lee
M. Joseph Sirgy;P. Stephanes Kruger;Dong Jin Lee;Grace B. Yu
M. Joseph Sirgy;Dong Jin Lee
M. Joseph Sirgy;Dong Jin Lee;J. S. Johar;John Tidwell
Dong‐Jin Lee;Jae H. Pae;Y.H. Wong
Kalayanee Koonmee;Anusorn Singhapakdi;Busaya Virakul;Dong Jin Lee
Dong Jin Lee;M. Joseph Sirgy;Val Larsen;Newell D. Wright
M. Joseph Sirgy;Dong-Jin Lee;Rustan Kosenko;H. Lee Meadow
M. Joseph Sirgy;Robin N. Widgery;Dong Jin Lee;Grace B. Yu
Dong Jin Lee;M. Joseph Sirgy
M. Joseph Sirgy;Dong Jin Lee;Don Rahtz
Anusorn Singhapakdi;Scott J. Vitell;Dong Jin Lee;Amiee Mellon Nisius
M. Joseph Sirgy;Dong Jin Lee
Anusorn Singhapakdi;Dong Jin Lee;M. Joseph Sirgy;Kalayanee Senasu
M. Joseph Sirgy;Dong Jin Lee
M. Joseph Sirgy;Dong‐Jin Lee
Dong Jin Lee
Dong Jin Lee
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