What is he best known for?
The fields of study he is best known for:
- Marketing
- Social science
- Social psychology
His main research concerns Marketing, Advertising, Consumer behaviour, Destinations and Hospitality industry.
His Customer satisfaction study, which is part of a larger body of work in Marketing, is frequently linked to Hospitality, bridging the gap between disciplines.
His Customer satisfaction research integrates issues from Service quality and Brand awareness, Brand extension.
As a member of one scientific family, Yuksel Ekinci mostly works in the field of Consumer behaviour, focusing on Brand loyalty and, on occasion, Structural equation modeling, Brand equity and Brand management.
His Destinations research incorporates elements of Perception, Personality and Variance.
His study in Scale is interdisciplinary in nature, drawing from both Quality and SERVQUAL.
His most cited work include:
- Destination image and destination personality: An application of branding theories to tourism places (506 citations)
- Destination Personality: An Application of Brand Personality to Tourism Destinations (453 citations)
- Brand equity, brand loyalty and consumer satisfaction (403 citations)
What are the main themes of his work throughout his whole career to date?
Yuksel Ekinci spends much of his time researching Marketing, Advertising, Social psychology, Service quality and Consumer behaviour.
His work on Customer satisfaction and Quality as part of general Marketing research is frequently linked to Hospitality industry, Hospitality and Destinations, thereby connecting diverse disciplines of science.
When carried out as part of a general Advertising research project, his work on Brand loyalty, Brand equity and Brand awareness is frequently linked to work in Great Rift, therefore connecting diverse disciplines of study.
In the field of Social psychology, his study on Congruence, Compulsive buying and Big Five personality traits overlaps with subjects such as Context and Perception.
His Service quality research includes elements of Guttman scaling, Self-concept, Consumer satisfaction and Scale.
His study in Consumer behaviour is interdisciplinary in nature, drawing from both Value and Loyalty.
He most often published in these fields:
- Marketing (54.63%)
- Advertising (34.26%)
- Social psychology (23.15%)
What were the highlights of his more recent work (between 2018-2021)?
- Marketing (54.63%)
- Advertising (34.26%)
- Consumer behaviour (20.37%)
In recent papers he was focusing on the following fields of study:
Yuksel Ekinci focuses on Marketing, Advertising, Consumer behaviour, Social psychology and Hospitality.
Marketing is closely attributed to Theory of reasoned action in his research.
Yuksel Ekinci studies Advertising, focusing on Brand awareness in particular.
Consumer behaviour is frequently linked to Perceived quality in his study.
His work on Extraversion and introversion, Altruism and Big Five personality traits as part of general Social psychology study is frequently connected to Perception, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
His research in Hospitality intersects with topics in Tourism marketing and Hospitality industry.
Between 2018 and 2021, his most popular works were:
- Travellers' mindsets and theory of planned behaviour (14 citations)
- Consumer engagement in online brand communities: the moderating role of personal values (14 citations)
- Artificial intelligence (AI) in strategic marketing decision-making: a research agenda (10 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social science
- Social psychology
Yuksel Ekinci mainly investigates Marketing, Test, Theory of planned behavior, Scale and Applied psychology.
Marketing is closely attributed to Congruence in his study.
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