World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
33
Citations
5227
World Ranking
2487
National Ranking
399

Merlin Stone publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Merlin Stone sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 198 publications — 74th percentile

74% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Merlin Stone D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Merlin Stone sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 33 D-Index — 21st percentile

21% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Merlin Stone is affiliated with St Mary's University Twickenham London in the United Kingdom. Their research primarily spans the field of Business, Management and Accounting, with a focus on several subfields including Strategy and Management, Management Information Systems, Management Science and Operations Research, Marketing, and Management of Technology and Innovation.

The scientist's work covers a range of main topics such as:

  • Innovation and Knowledge Management
  • Outsourcing and Supply Chain Management
  • Marketing and Advertising Strategies
  • Digital Platforms and Economics
  • Business Strategy and Innovation
  • Big Data and Business Intelligence
  • Forecasting Techniques and Applications

Merlin Stone has authored multiple research papers published in various academic venues. Notable recent publications include:

  • Artificial intelligence (AI) in strategic marketing decision-making: a research agenda, 2020, The Bottom Line Managing Library Finances
  • Developments in B to B and B to C Marketing and Sales Automation Systems, 2021, Journal of Business-to-Business Marketing
  • Relevance of academic research in information technology and information management, 2020, The Bottom Line Managing Library Finances
  • The evolution of business models of information and communication technology suppliers, 2020, The Bottom Line Managing Library Finances

They have also been associated with the publication titled Information management in the early stages of the COVID-19 pandemic, published in 2021 by The Bottom Line Managing Library Finances.

Frequent publication venues for Merlin Stone include:

  • The Bottom Line Managing Library Finances
  • Journal of Business-to-Business Marketing
  • Management Consulting Journal

Collaboration is a significant aspect of Merlin Stone's academic activity. Regular co-authors include:

  • Eleni Aravopoulou
  • Brett Parnell
  • Jon Machtynger
  • Liz Machtynger
  • Emmanuel Kosack

This profile reflects Merlin Stone's contributions across various domains of business and management research, emphasizing strategic marketing, information management, and technology's role in contemporary business systems.

Best Publications

  • Multichannel customer management: The benefits and challenges

    M Stone;M Hobbs;M Khaleeli

  • Managing the change from marketing planning to customer relationship management

    Merlin Stone;Neil Woodcock;Muriel Wilson

  • Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

    Merlin Stone;Merlin Stone;Eleni Aravopoulou;Yuksel Ekinci;Geraint Evans

  • What makes for CRM system success — Or failure?

    Bryan Foss;Merlin Stone;Yuksel Ekinci

  • Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

    Bryan Foss;Merlin Stone

  • Agents of change: how young consumers are changing the world of marketing

    Ian Spero;Merlin Stone

  • Customer relationship marketing : get to know your customers and win their loyalty

    Merlin Stone;Neil Woodcock;Liz Machtynger

  • The meaning and measurement of customer retention

    Edward Aspinall;Clive Nancarrow;Merlin Stone

  • Customer relationship management in practice – A qualitative study

    J Abbott;M Stone;F Buttle

  • Interactive, direct and digital marketing

    Merlin David Stone;Neil David Woodcock

  • Database Marketing: Strategy and Implementation

    Robert Shaw;Merlin Stone

  • Adoption of Big Data Technology for Innovation in B2B Marketing

    Len Tiu Wright;Robin Robin;Merlin Stone;Eleni Aravopoulou

  • Customer relationship management and the impact of corporate culture — A European study

    Ralph van Bentum;Merlin Stone

  • CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

    Bryan Foss;Merlin Stone

  • Consumer insight : how to use data and market research to get closer to your customer

    Merlin Stone;Alison Bond;Bryan Foss

  • Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services

    Merlin Stone

  • IT governance and project management: A qualitative study

    Dev Sharma;Merlin Stone;Yuksel Ekinci

  • The CRM imperative — Practice vs theory in the telecommunications industry

    Len Tiu Wright;M Stone;J Abbott

  • Direct and database marketing and customer relationship management in recruiting students for higher education

    Alan Tapp;Keith Hicks;Merlin Stone

  • The effect of retail customer loyalty schemes — Detailed measurement or transforming marketing?

    Merlin Stone;David Bearman;Stephan A Butscher;David Gilbert

Frequent Co-Authors

Yuksel Ekinci
Yuksel Ekinci University of Portsmouth
Luiz Moutinho
Luiz Moutinho University of Suffolk
Francis Buttle
Francis Buttle Independent Scientist / Consultant, Australia
James V. Zidek
James V. Zidek University of British Columbia
David J. Hand
David J. Hand Imperial College London
John F. MacGregor
John F. MacGregor McMaster University
Svante Wold
Svante Wold Umeå University
Trevor Hastie
Trevor Hastie Stanford University
Robert Tibshirani
Robert Tibshirani Stanford University
Pantea Foroudi
Pantea Foroudi Brunel University London

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