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D-Index & Metrics

Business and Management

D-Index
33
Citations
5227
World Ranking
2486
National Ranking
399

Overview

Merlin Stone is affiliated with St Mary's University Twickenham London in the United Kingdom. Their research primarily spans the field of Business, Management and Accounting, with a focus on several subfields including Strategy and Management, Management Information Systems, Management Science and Operations Research, Marketing, and Management of Technology and Innovation.

The scientist's work covers a range of main topics such as:

  • Innovation and Knowledge Management
  • Outsourcing and Supply Chain Management
  • Marketing and Advertising Strategies
  • Digital Platforms and Economics
  • Business Strategy and Innovation
  • Big Data and Business Intelligence
  • Forecasting Techniques and Applications

Merlin Stone has authored multiple research papers published in various academic venues. Notable recent publications include:

  • Artificial intelligence (AI) in strategic marketing decision-making: a research agenda, 2020, The Bottom Line Managing Library Finances
  • Developments in B to B and B to C Marketing and Sales Automation Systems, 2021, Journal of Business-to-Business Marketing
  • Relevance of academic research in information technology and information management, 2020, The Bottom Line Managing Library Finances
  • The evolution of business models of information and communication technology suppliers, 2020, The Bottom Line Managing Library Finances

They have also been associated with the publication titled Information management in the early stages of the COVID-19 pandemic, published in 2021 by The Bottom Line Managing Library Finances.

Frequent publication venues for Merlin Stone include:

  • The Bottom Line Managing Library Finances
  • Journal of Business-to-Business Marketing
  • Management Consulting Journal

Collaboration is a significant aspect of Merlin Stone's academic activity. Regular co-authors include:

  • Eleni Aravopoulou
  • Brett Parnell
  • Jon Machtynger
  • Liz Machtynger
  • Emmanuel Kosack

This profile reflects Merlin Stone's contributions across various domains of business and management research, emphasizing strategic marketing, information management, and technology's role in contemporary business systems.

Best Publications

  • Multichannel customer management: The benefits and challenges

    M Stone;M Hobbs;M Khaleeli

  • Managing the change from marketing planning to customer relationship management

    Merlin Stone;Neil Woodcock;Muriel Wilson

  • Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

    Merlin Stone;Merlin Stone;Eleni Aravopoulou;Yuksel Ekinci;Geraint Evans

  • What makes for CRM system success — Or failure?

    Bryan Foss;Merlin Stone;Yuksel Ekinci

  • Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

    Bryan Foss;Merlin Stone

  • Agents of change: how young consumers are changing the world of marketing

    Ian Spero;Merlin Stone

  • Customer relationship marketing : get to know your customers and win their loyalty

    Merlin Stone;Neil Woodcock;Liz Machtynger

  • The meaning and measurement of customer retention

    Edward Aspinall;Clive Nancarrow;Merlin Stone

  • Customer relationship management in practice – A qualitative study

    J Abbott;M Stone;F Buttle

  • Interactive, direct and digital marketing

    Merlin David Stone;Neil David Woodcock

  • Database Marketing: Strategy and Implementation

    Robert Shaw;Merlin Stone

  • Adoption of Big Data Technology for Innovation in B2B Marketing

    Len Tiu Wright;Robin Robin;Merlin Stone;Eleni Aravopoulou

  • Customer relationship management and the impact of corporate culture — A European study

    Ralph van Bentum;Merlin Stone

  • CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

    Bryan Foss;Merlin Stone

  • Consumer insight : how to use data and market research to get closer to your customer

    Merlin Stone;Alison Bond;Bryan Foss

  • Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services

    Merlin Stone

  • IT governance and project management: A qualitative study

    Dev Sharma;Merlin Stone;Yuksel Ekinci

  • The CRM imperative — Practice vs theory in the telecommunications industry

    Len Tiu Wright;M Stone;J Abbott

  • Direct and database marketing and customer relationship management in recruiting students for higher education

    Alan Tapp;Keith Hicks;Merlin Stone

  • The effect of retail customer loyalty schemes — Detailed measurement or transforming marketing?

    Merlin Stone;David Bearman;Stephan A Butscher;David Gilbert

Frequent Co-Authors

Yuksel Ekinci
Yuksel Ekinci University of Portsmouth
Luiz Moutinho
Luiz Moutinho University of Suffolk
Francis Buttle
Francis Buttle Independent Scientist / Consultant, Australia
James V. Zidek
James V. Zidek University of British Columbia
David J. Hand
David J. Hand Imperial College London
John F. MacGregor
John F. MacGregor McMaster University
Svante Wold
Svante Wold Umeå University
Trevor Hastie
Trevor Hastie Stanford University
Robert Tibshirani
Robert Tibshirani Stanford University
Pantea Foroudi
Pantea Foroudi Brunel University London

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