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Merlin Stone

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 33 2487 2347 399 362 198 5227

Merlin Stone publications per year

The chart shows the history of publications by Merlin Stone between 1976 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Merlin Stone published across 50 years, from 1976 to 2025, averaging 4.1 papers a year. Output peaked at 25 publications in 2002. 1 of the 204 publications appeared in the last two years.

No. of publications
5 10 15 20 25
Bar chart. Horizontal axis: year, 1976 to 2025. Vertical axis: number of publications, 0 to 25. Peak 25 publications in 2002. 1976: 7 publications 1977: 0 publications 1978: 0 publications 1979: 0 publications 1980: 3 publications 1981: 0 publications 1982: 0 publications 1983: 0 publications 1984: 12 publications 1985: 4 publications 1986: 0 publications 1987: 1 publication 1988: 1 publication 1989: 0 publications 1990: 3 publications 1991: 2 publications 1992: 1 publication 1993: 0 publications 1994: 3 publications 1995: 0 publications 1996: 1 publication 1997: 6 publications 1998: 1 publication 1999: 2 publications 2000: 5 publications 2001: 11 publications 2002: 25 publications 2003: 17 publications 2004: 12 publications 2005: 3 publications 2006: 1 publication 2007: 3 publications 2008: 4 publications 2009: 4 publications 2010: 4 publications 2011: 2 publications 2012: 4 publications 2013: 2 publications 2014: 4 publications 2015: 5 publications 2016: 5 publications 2017: 5 publications 2018: 7 publications 2019: 7 publications 2020: 5 publications 2021: 19 publications 2022: 1 publication 2023: 1 publication 2024: 0 publications 2025: 1 publication
1976 2025

204 publications in total across all disciplines

View publications per year as a table
Merlin Stone: publications per year, 1976 to 2025
Year Publications
1976 7
1977 0
1978 0
1979 0
1980 3
1981 0
1982 0
1983 0
1984 12
1985 4
1986 0
1987 1
1988 1
1989 0
1990 3
1991 2
1992 1
1993 0
1994 3
1995 0
1996 1
1997 6
1998 1
1999 2
2000 5
2001 11
2002 25
2003 17
2004 12
2005 3
2006 1
2007 3
2008 4
2009 4
2010 4
2011 2
2012 4
2013 2
2014 4
2015 5
2016 5
2017 5
2018 7
2019 7
2020 5
2021 19
2022 1
2023 1
2024 0
2025 1
Total 204
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Merlin Stone publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Merlin Stone sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 195–199 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 198 publications — 74th percentile

74% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37 198
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Merlin Stone D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Merlin Stone sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 33 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 33 D-Index — 21st percentile

21% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161 33
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Overview

Merlin Stone is affiliated with St Mary's University Twickenham London in the United Kingdom. Their research primarily spans the field of Business, Management and Accounting, with a focus on several subfields including Strategy and Management, Management Information Systems, Management Science and Operations Research, Marketing, and Management of Technology and Innovation.

The scientist's work covers a range of main topics such as:

  • Innovation and Knowledge Management
  • Outsourcing and Supply Chain Management
  • Marketing and Advertising Strategies
  • Digital Platforms and Economics
  • Business Strategy and Innovation
  • Big Data and Business Intelligence
  • Forecasting Techniques and Applications

Merlin Stone has authored multiple research papers published in various academic venues. Notable recent publications include:

  • Artificial intelligence (AI) in strategic marketing decision-making: a research agenda, 2020, The Bottom Line Managing Library Finances
  • Developments in B to B and B to C Marketing and Sales Automation Systems, 2021, Journal of Business-to-Business Marketing
  • Relevance of academic research in information technology and information management, 2020, The Bottom Line Managing Library Finances
  • The evolution of business models of information and communication technology suppliers, 2020, The Bottom Line Managing Library Finances

They have also been associated with the publication titled Information management in the early stages of the COVID-19 pandemic, published in 2021 by The Bottom Line Managing Library Finances.

Frequent publication venues for Merlin Stone include:

  • The Bottom Line Managing Library Finances
  • Journal of Business-to-Business Marketing
  • Management Consulting Journal

Collaboration is a significant aspect of Merlin Stone's academic activity. Regular co-authors include:

  • Eleni Aravopoulou
  • Brett Parnell
  • Jon Machtynger
  • Liz Machtynger
  • Emmanuel Kosack

This profile reflects Merlin Stone's contributions across various domains of business and management research, emphasizing strategic marketing, information management, and technology's role in contemporary business systems.

Best Publications

  • Multichannel customer management: The benefits and challenges

    M Stone;M Hobbs;M Khaleeli

  • Managing the change from marketing planning to customer relationship management

    Merlin Stone;Neil Woodcock;Muriel Wilson

  • Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

    Merlin Stone;Merlin Stone;Eleni Aravopoulou;Yuksel Ekinci;Geraint Evans

  • What makes for CRM system success — Or failure?

    Bryan Foss;Merlin Stone;Yuksel Ekinci

  • Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

    Bryan Foss;Merlin Stone

  • Agents of change: how young consumers are changing the world of marketing

    Ian Spero;Merlin Stone

  • Customer relationship marketing : get to know your customers and win their loyalty

    Merlin Stone;Neil Woodcock;Liz Machtynger

  • The meaning and measurement of customer retention

    Edward Aspinall;Clive Nancarrow;Merlin Stone

  • Customer relationship management in practice – A qualitative study

    J Abbott;M Stone;F Buttle

  • Interactive, direct and digital marketing

    Merlin David Stone;Neil David Woodcock

  • Database Marketing: Strategy and Implementation

    Robert Shaw;Merlin Stone

  • Adoption of Big Data Technology for Innovation in B2B Marketing

    Len Tiu Wright;Robin Robin;Merlin Stone;Eleni Aravopoulou

  • Customer relationship management and the impact of corporate culture — A European study

    Ralph van Bentum;Merlin Stone

  • CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

    Bryan Foss;Merlin Stone

  • Consumer insight : how to use data and market research to get closer to your customer

    Merlin Stone;Alison Bond;Bryan Foss

  • Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services

    Merlin Stone

  • IT governance and project management: A qualitative study

    Dev Sharma;Merlin Stone;Yuksel Ekinci

  • The CRM imperative — Practice vs theory in the telecommunications industry

    Len Tiu Wright;M Stone;J Abbott

  • Direct and database marketing and customer relationship management in recruiting students for higher education

    Alan Tapp;Keith Hicks;Merlin Stone

  • The effect of retail customer loyalty schemes — Detailed measurement or transforming marketing?

    Merlin Stone;David Bearman;Stephan A Butscher;David Gilbert

Frequent Co-Authors

Yuksel Ekinci
Yuksel Ekinci University of Portsmouth
Luiz Moutinho
Luiz Moutinho University of Suffolk
Francis Buttle
Francis Buttle Independent Scientist / Consultant, Australia
James V. Zidek
James V. Zidek University of British Columbia
David J. Hand
David J. Hand Imperial College London
John F. MacGregor
John F. MacGregor McMaster University
Svante Wold
Svante Wold Umeå University
Trevor Hastie
Trevor Hastie Stanford University
Robert Tibshirani
Robert Tibshirani Stanford University
Pantea Foroudi
Pantea Foroudi Brunel University London

External Links

Google Scholar page

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Publications: 6

Heikki Karjaluoto

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Publications: 6

Jamie Murphy

Jamie Murphy

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Publications: 5

Ian Taylor

Ian Taylor

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Publications: 5

Horst Treiblmaier

Horst Treiblmaier

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Publications: 5

Eunju Ko

Eunju Ko

Yonsei University

Publications: 4

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Publications: 4

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Michael Rosemann

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Publications: 4

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Scott A. Neslin

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Publications: 4

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Rajit Gadh

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Publications: 3

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Publications: 3

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Yanqing Duan

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