World's Best Scientists 2026 revealed!
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Business and Management
Korea
2026

D-Index & Metrics

Business and Management

D-Index
48
Citations
12876
World Ranking
1088
National Ranking
9

Eunju Ko publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Eunju Ko sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 281 publications — 90th percentile

90% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Eunju Ko D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Eunju Ko sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 48 D-Index — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2026 - Research.com Business and Management in Korea Leader Award

Overview

Eunju Ko is affiliated with Yonsei University in South Korea. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences. Within these broad disciplines, their work focuses notably on subfields including Marketing, Sociology and Political Science, Cultural Studies, Information Systems and Management, and Management Science and Operations Research.

Their main topics of research cover diverse aspects of consumer behavior and digital marketing. These include Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Perception and Purchasing Behavior, Diverse Topics in Contemporary Research, Environmental Sustainability in Business, and Technology Adoption and User Behaviour.

They have contributed to multiple academic venues, with frequent publications in:

  • Global Fashion Management Conference
  • Asia Pacific Journal of Marketing and Logistics
  • Journal of Global Scholars of Marketing Science
  • Journal of Business Research
  • International Journal of Advertising

Eunju Ko has collaborated repeatedly with several coauthors, including:

  • Minjung Cho (13 publications)
  • Wonbae Pang (6 publications)
  • Sang Jin Kim (5 publications)
  • Kyung Hoon Kim (5 publications)
  • Jinghe Han (5 publications)

Some of the recent papers they have contributed to are:

  • "Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands" (2020), published in Journal of Business Research
  • "Augmented reality (AR) app use in the beauty product industry and consumer purchase intention" (2021), published in Asia Pacific Journal of Marketing and Logistics
  • "The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms" (2023), published in Asia Pacific Journal of Marketing and Logistics
  • "Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products" (2021), published in Asia Pacific Journal of Marketing and Logistics
  • "Impulsive purchasing and luxury brand loyalty in WeChat Mini Program" (2021), published in Asia Pacific Journal of Marketing and Logistics

Best Publications

  • Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆

    Angella J. Kim;Eunju Ko

  • Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

    Angella Jiyoung Kim;Eunju Ko

  • What is a luxury brand? A new definition and review of the literature

    Eunju Ko;John P. Costello;Charles R. Taylor

  • Chatbot e-service and customer satisfaction regarding luxury brands

    Minjee Chung;Eunju Ko;Heerim Joung;Sang Jin Kim

  • Modeling consumer adoption of mobile shopping for fashion products in Korea

    Eunju Ko;Eun Young Kim;Eun Kyung Lee

  • Green marketing' functions in building corporate image in the retail setting

    Eunju Ko;Yoo Kyung Hwang;Eun Young Kim

  • Organizational characteristics and the CRM adoption process

    Eunju Ko;Sook Hyun Kim;Myungsoo Kim;Ji Young Woo

  • Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

    Haesung Whang;Sunghwa Yong;Eunju Ko

  • Increasing customer equity of luxury fashion brands through nurturing consumer attitude

    Kyung Hoon Kim;Eunju Ko;Bing Xu;Yoosun Han

  • Fashion marketing of luxury brands: Recent research issues and contributions

    Eunju Ko;Carol M. Megehee

  • Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

    Jinghe Han;Yuri Seo;Eunju Ko

  • Cross‐national market segmentation in the fashion industry

    Eunju Ko;Eunyoung Kim;Charles R. Taylor;Kyung Hoon Kim

  • Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

    Hyun Min Kong;Alexander Witmaier;Eunju Ko

  • Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

    Hyun Min Kong;Eunju Ko;Heeju Chae;Pekka Mattila

  • SNS users' para-social relationships with celebrities: social media effects on purchase intentions

    Hyojin Kim;Eunju Ko;Juran Kim

  • How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

    Eun Ju Lee;Hanah Choi;Jinghe Han;Dong Hyun Kim

  • Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters

    Eunha Choi;Eunju Ko;Angella J. Kim

  • Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection

    Namhoon Kim;Eunha Chun;Eunju Ko

  • Luxury brand strategies and customer experiences: Contributions to theory and practice

    Eunju Ko;Ian Phau;Gaetano Aiello

  • The role of fashion brand authenticity in product management: : a holistic marketing approach

    Hyeonyoung Choi;Eunju Ko;Eun Young Kim;Pekka Mattila

  • Social benefits of brand logos in presentation of self in cross and same gender influence contexts

    Jieun Lee;Eunju Ko;Carol M. Megehee

  • Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

    Yining Wang;Eunju Ko;Huanzhang Wang

Frequent Co-Authors

Kyung Hoon Kim
Kyung Hoon Kim Changwon National University
Arch G. Woodside
Arch G. Woodside Boston College
Sean M. Ward
Sean M. Ward University of Nevada Reno
Dong-Hyun Kim
Dong-Hyun Kim Kyung Hee University
Graham J. Hooley
Graham J. Hooley Aston University
Nick Lee
Nick Lee University of Warwick
Ian Phau
Ian Phau Curtin University
Henrikki Tikkanen
Henrikki Tikkanen Aalto University
Russell W. Belk
Russell W. Belk York University
John W. Cadogan
John W. Cadogan University of Leicester

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