Eunju Ko is affiliated with Yonsei University in South Korea. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences. Within these broad disciplines, their work focuses notably on subfields including Marketing, Sociology and Political Science, Cultural Studies, Information Systems and Management, and Management Science and Operations Research.
Their main topics of research cover diverse aspects of consumer behavior and digital marketing. These include Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Perception and Purchasing Behavior, Diverse Topics in Contemporary Research, Environmental Sustainability in Business, and Technology Adoption and User Behaviour.
They have contributed to multiple academic venues, with frequent publications in:
Eunju Ko has collaborated repeatedly with several coauthors, including:
Some of the recent papers they have contributed to are:
Angella J. Kim;Eunju Ko
Angella Jiyoung Kim;Eunju Ko
Eunju Ko;John P. Costello;Charles R. Taylor
Minjee Chung;Eunju Ko;Heerim Joung;Sang Jin Kim
Eunju Ko;Eun Young Kim;Eun Kyung Lee
Eunju Ko;Yoo Kyung Hwang;Eun Young Kim
Eunju Ko;Sook Hyun Kim;Myungsoo Kim;Ji Young Woo
Haesung Whang;Sunghwa Yong;Eunju Ko
Kyung Hoon Kim;Eunju Ko;Bing Xu;Yoosun Han
Eunju Ko;Carol M. Megehee
Jinghe Han;Yuri Seo;Eunju Ko
Eunju Ko;Eunyoung Kim;Charles R. Taylor;Kyung Hoon Kim
Hyun Min Kong;Alexander Witmaier;Eunju Ko
Hyun Min Kong;Eunju Ko;Heeju Chae;Pekka Mattila
Hyojin Kim;Eunju Ko;Juran Kim
Eun Ju Lee;Hanah Choi;Jinghe Han;Dong Hyun Kim
Eunha Choi;Eunju Ko;Angella J. Kim
Namhoon Kim;Eunha Chun;Eunju Ko
Eunju Ko;Ian Phau;Gaetano Aiello
Hyeonyoung Choi;Eunju Ko;Eun Young Kim;Pekka Mattila
Jieun Lee;Eunju Ko;Carol M. Megehee
Yining Wang;Eunju Ko;Huanzhang Wang
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