What is she best known for?
The fields of study she is best known for:
- Marketing
- Advertising
- Social psychology
Eunju Ko mainly investigates Marketing, Advertising, Brand equity, Brand management and Social psychology.
Her work investigates the relationship between Marketing and topics such as Knowledge management that intersect with problems in Knowledge value chain.
Her Digital marketing study in the realm of Advertising connects with subjects such as Context.
Eunju Ko has researched Brand equity in several fields, including Word of mouth, Purchasing, Customer equity and Equity.
The Customer equity study combines topics in areas such as Customer lifetime value, Relationship equity and Equity theory.
Her work carried out in the field of Brand management brings together such families of science as Spite, Consumption and Order.
Her most cited work include:
- Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆ (959 citations)
- Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention (285 citations)
- Modeling consumer adoption of mobile shopping for fashion products in Korea (226 citations)
What are the main themes of her work throughout her whole career to date?
Her primary scientific interests are in Marketing, Advertising, Brand equity, Brand management and Customer equity.
Her Marketing study frequently intersects with other fields, such as Social media.
The concepts of her Advertising study are interwoven with issues in Perception, Purchasing and Service.
Eunju Ko studies Brand management, namely Brand extension.
Her Customer equity study typically links adjacent topics like Customer lifetime value.
Eunju Ko does research in Customer retention, focusing on Customer to customer specifically.
She most often published in these fields:
- Marketing (62.22%)
- Advertising (54.67%)
- Brand equity (13.78%)
What were the highlights of her more recent work (between 2017-2021)?
- Advertising (54.67%)
- Marketing (62.22%)
- Environmental economics (1.78%)
In recent papers she was focusing on the following fields of study:
The scientist’s investigation covers issues in Advertising, Marketing, Environmental economics, Value and Personalization.
Her Advertising study incorporates themes from Online video, User-generated content, Purchasing and Service-dominant logic.
As part of her studies on Marketing, Eunju Ko often connects relevant subjects like Attractiveness.
Her work in Value addresses subjects such as Microeconomics, which are connected to disciplines such as Consumer behaviour.
She has included themes like Customer satisfaction, Digital marketing, Service and Chatbot in her Personalization study.
Her research investigates the connection between Brand equity and topics such as Product that intersect with problems in Social media.
Between 2017 and 2021, her most popular works were:
- Chatbot e-service and customer satisfaction regarding luxury brands (108 citations)
- The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands (18 citations)
- How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation (16 citations)
In her most recent research, the most cited papers focused on:
- Marketing
- Advertising
- The Internet
Advertising, Marketing, Focus, Online video and Fast fashion are her primary areas of study.
Her research in Advertising intersects with topics in Value, Upcycling and Service-dominant logic.
Eunju Ko combines subjects such as Social media and Moderation with her study of Marketing.
Focus combines with fields such as Demarketing, Fashion industry, Virtual reality, Embodied cognition and Escapism in her research.
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