World's Best Scientists 2026 revealed!
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Eunju Ko
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Business and Management
Korea
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 48 1088 1012 9 9 281 12876

Eunju Ko publications per year

The chart shows the history of publications by Eunju Ko between 1993 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Eunju Ko published across 33 years, from 1993 to 2025, averaging 9.3 papers a year. Output peaked at 31 publications in 2016. 23 of the 307 publications appeared in the last two years.

No. of publications
10 20 30
Bar chart. Horizontal axis: year, 1993 to 2025. Vertical axis: number of publications, 0 to 31. Peak 31 publications in 2016. 1993: 1 publication 1994: 0 publications 1995: 1 publication 1996: 0 publications 1997: 1 publication 1998: 0 publications 1999: 2 publications 2000: 4 publications 2001: 2 publications 2002: 2 publications 2003: 3 publications 2004: 3 publications 2005: 0 publications 2006: 3 publications 2007: 5 publications 2008: 10 publications 2009: 12 publications 2010: 15 publications 2011: 3 publications 2012: 12 publications 2013: 9 publications 2014: 19 publications 2015: 28 publications 2016: 31 publications 2017: 26 publications 2018: 10 publications 2019: 15 publications 2020: 16 publications 2021: 27 publications 2022: 2 publications 2023: 22 publications 2024: 16 publications 2025: 7 publications
1993 2025

307 publications in total across all disciplines

View publications per year as a table
Eunju Ko: publications per year, 1993 to 2025
Year Publications
1993 1
1994 0
1995 1
1996 0
1997 1
1998 0
1999 2
2000 4
2001 2
2002 2
2003 3
2004 3
2005 0
2006 3
2007 5
2008 10
2009 12
2010 15
2011 3
2012 12
2013 9
2014 19
2015 28
2016 31
2017 26
2018 10
2019 15
2020 16
2021 27
2022 2
2023 22
2024 16
2025 7
Total 307
Download as CSV

Eunju Ko publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Eunju Ko sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 280–284 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 281 publications — 90th percentile

90% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16 281
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Eunju Ko D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Eunju Ko sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 48 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 48 D-Index — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50 48
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2026 - Research.com Business and Management in Korea Leader Award

Overview

Eunju Ko is affiliated with Yonsei University in South Korea. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences. Within these broad disciplines, their work focuses notably on subfields including Marketing, Sociology and Political Science, Cultural Studies, Information Systems and Management, and Management Science and Operations Research.

Their main topics of research cover diverse aspects of consumer behavior and digital marketing. These include Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Perception and Purchasing Behavior, Diverse Topics in Contemporary Research, Environmental Sustainability in Business, and Technology Adoption and User Behaviour.

They have contributed to multiple academic venues, with frequent publications in:

  • Global Fashion Management Conference
  • Asia Pacific Journal of Marketing and Logistics
  • Journal of Global Scholars of Marketing Science
  • Journal of Business Research
  • International Journal of Advertising

Eunju Ko has collaborated repeatedly with several coauthors, including:

  • Minjung Cho (13 publications)
  • Wonbae Pang (6 publications)
  • Sang Jin Kim (5 publications)
  • Kyung Hoon Kim (5 publications)
  • Jinghe Han (5 publications)

Some of the recent papers they have contributed to are:

  • "Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands" (2020), published in Journal of Business Research
  • "Augmented reality (AR) app use in the beauty product industry and consumer purchase intention" (2021), published in Asia Pacific Journal of Marketing and Logistics
  • "The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms" (2023), published in Asia Pacific Journal of Marketing and Logistics
  • "Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products" (2021), published in Asia Pacific Journal of Marketing and Logistics
  • "Impulsive purchasing and luxury brand loyalty in WeChat Mini Program" (2021), published in Asia Pacific Journal of Marketing and Logistics

Best Publications

  • Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆

    Angella J. Kim;Eunju Ko

  • Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

    Angella Jiyoung Kim;Eunju Ko

  • What is a luxury brand? A new definition and review of the literature

    Eunju Ko;John P. Costello;Charles R. Taylor

  • Chatbot e-service and customer satisfaction regarding luxury brands

    Minjee Chung;Eunju Ko;Heerim Joung;Sang Jin Kim

  • Modeling consumer adoption of mobile shopping for fashion products in Korea

    Eunju Ko;Eun Young Kim;Eun Kyung Lee

  • Green marketing' functions in building corporate image in the retail setting

    Eunju Ko;Yoo Kyung Hwang;Eun Young Kim

  • Organizational characteristics and the CRM adoption process

    Eunju Ko;Sook Hyun Kim;Myungsoo Kim;Ji Young Woo

  • Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

    Haesung Whang;Sunghwa Yong;Eunju Ko

  • Increasing customer equity of luxury fashion brands through nurturing consumer attitude

    Kyung Hoon Kim;Eunju Ko;Bing Xu;Yoosun Han

  • Fashion marketing of luxury brands: Recent research issues and contributions

    Eunju Ko;Carol M. Megehee

  • Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

    Jinghe Han;Yuri Seo;Eunju Ko

  • Cross‐national market segmentation in the fashion industry

    Eunju Ko;Eunyoung Kim;Charles R. Taylor;Kyung Hoon Kim

  • Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

    Hyun Min Kong;Alexander Witmaier;Eunju Ko

  • Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

    Hyun Min Kong;Eunju Ko;Heeju Chae;Pekka Mattila

  • SNS users' para-social relationships with celebrities: social media effects on purchase intentions

    Hyojin Kim;Eunju Ko;Juran Kim

  • How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

    Eun Ju Lee;Hanah Choi;Jinghe Han;Dong Hyun Kim

  • Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters

    Eunha Choi;Eunju Ko;Angella J. Kim

  • Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection

    Namhoon Kim;Eunha Chun;Eunju Ko

  • Luxury brand strategies and customer experiences: Contributions to theory and practice

    Eunju Ko;Ian Phau;Gaetano Aiello

  • The role of fashion brand authenticity in product management: : a holistic marketing approach

    Hyeonyoung Choi;Eunju Ko;Eun Young Kim;Pekka Mattila

  • Social benefits of brand logos in presentation of self in cross and same gender influence contexts

    Jieun Lee;Eunju Ko;Carol M. Megehee

  • Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

    Yining Wang;Eunju Ko;Huanzhang Wang

Frequent Co-Authors

Kyung Hoon Kim
Kyung Hoon Kim Changwon National University
Arch G. Woodside
Arch G. Woodside Boston College
Sean M. Ward
Sean M. Ward University of Nevada Reno
Dong-Hyun Kim
Dong-Hyun Kim Kyung Hee University
Graham J. Hooley
Graham J. Hooley Aston University
Nick Lee
Nick Lee University of Warwick
Ian Phau
Ian Phau Curtin University
Henrikki Tikkanen
Henrikki Tikkanen Aalto University
Russell W. Belk
Russell W. Belk York University
John W. Cadogan
John W. Cadogan University of Leicester

External Links

Personal website of Eunju Ko Google Scholar page

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Bang Nguyen

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Justin Paul

Justin Paul

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Publications: 12

Ian Phau

Ian Phau

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Publications: 10

Kim K. P. Johnson

Kim K. P. Johnson

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Publications: 9

Arpita Khare

Arpita Khare

University of Mumbai

Publications: 9

T.C. Melewar

T.C. Melewar

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Publications: 8

Sandra Loureiro

Sandra Loureiro

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Publications: 8

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Nripendra P. Rana

Queen's University Belfast

Publications: 8

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Publications: 7

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Publications: 6

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Publications: 6

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Publications: 6

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