Graham J. Hooley

Research.com Recognitions

• Fellow of the British Academy of Management
• Fellow of the European Marketing Academy (EMAC)
• Fellow of the British Academy of Management
• Fellow of the European Marketing Academy (EMAC)
• Fellow of the British Academy of Management
• Fellow of the European Marketing Academy (EMAC)

Overview

Best Publications

• Marketing Strategy and Competitive Positioning

  Graham John Hooley;Nigel F. Piercy;Brigitte Nicoulaud

  1411
  Citations

• THE PERFORMANCE IMPACT OF MARKETING RESOURCES

  Graham J. Hooley;Gordon E. Greenley;John W. Cadogan;John Fahy

  1141
  Citations

• Estratégia de marketing e posicionamento competitivo

  Graham J. Hooley;John A. Saunders;Nigel F. Piercy

  926
  Citations

• Competitive positioning and the resource-based view of the firm

  Graham Hooley;Amanda Broderick;Kristian Möller

  554
  Citations

• The Marketing Concept: Putting the Theory into Practice

  Graham J. Hooley;James E. Lynch;Jenny Shepherd

  391
  Citations

• The Development and Impact of Marketing Capabilities in Central Europe

  John Fahy;Graham Hooley;Tony Cox;Jozsef Beracs

  372
  Citations

• Market-focused resources, competitive positioning and firm performance

  Graham Hooley;Gordon Greenley;John Fahy;John Cadogan

  367
  Citations

• Market Orientation in the Transition Economies of Central Europe

  Graham Hooley;Tony Cox;John Fahy;David Shipley

  343
  Citations

• Marketing Capabilities and Firm Performance: A Hierarchical Model

  Graham Hooley;John Fahy;Tony Cox;Jozsef Beracs

  318
  Citations

• Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

  Gordon E. Greenley;Graham J. Hooley;John M. Rudd

  272
  Citations

• Market orientation in the service sector of the transition economies of central Europe

  Graham J. Hooley;John Fahy;Gordon E. Greenley;József Beracs

  221
  Citations

• Customer orientation and innovativeness: Differing roles in New and Old Europe

  Graham J. Hooley;Vasilios Theoharakis;Vasilios Theoharakis

  197
  Citations

• The resource underpinnings of competitive positions

  Graham J. Hooley;Gordon E. Greenley

  172
  Citations

• Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage

  Graham Hooley;Tony Cox;David Shipley;John Fahy

  166
  Citations

• The evolution of “classical mythology” within marketing measure development

  Nick J. Lee;Graham J. Hooley

  158
  Citations

• A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

  Unknown

  146
  Citations

• The strategic role of relational capabilities in the business-to-business service profit chain

  Vasilis Theoharakis;Vasilis Theoharakis;Laszlo Sajtos;Graham Hooley

  142
  Citations

• Generic marketing strategies

  Graham J. Hooley;James E. Lynch;David Jobber

  140
  Citations

• Competitive positioning : the key to market success

  Unknown

  127
  Citations

• Guest editorial: Market orientation and service firm performance - a research agenda

  Brendan J. Gray;Graham J. Hooley

  120
  Citations

• Strategic orientation and corporate performance

  Peter Doyle;Graham J. Hooley

  115
  Citations

• Organizational resources enabling service responsiveness: Evidence from Greece

  Vasilios Theoharakis;Graham J. Hooley

  108
  Citations