2026 Susan P. Douglas: Business and Management Researcher – H-Index, Publications & Awards

D-Index & Metrics

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	41	1555	1453	661	603	99	11232

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Business and Management

1555

1453

661

603

11232

Business and Management

D-Index

Citations

11232

World Ranking

1555

National Ranking

661

Overview

Susan P. Douglas is affiliated with New York University in the United States. Their research encompasses areas within the General Health Professions, with a particular focus on Interprofessional Education and Collaboration.

Their recent publications include:

A sampling of seasonal science books The Sleeping Beauties and Other Stories of Mystery Illness, Suzanne O'Sullivan, Picador, 2021, 336 pp. Fuzz: When Nature Breaks the Law, Mary Roach, Norton, 2021, 320 pp. Our Biggest Experiment: An Epic History of the Climate Crisis, Alice Bell, Counterpoint Press, 2021, 288 pp. AI 2041: Ten Visions for Our Future, Kai-Fu Lee and Chen Qiufan, Currency, 2021, 480 pp. American Afterlives: Reinventing Death in the Twenty-First Century, Shannon Lee Dawdy, Princeton University Press, 2021, 272 pp. The Plant Hunter: A Scientist's Quest for Nature's Next Medicines, Cassandra Leah Quave, Viking, 2021, 384 pp. Fear of a Black Universe: An Outsider's Guide to the Future of Physics, Stephon Alexander, Basic Books, 2021, 256 pp. Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men, Katrine Marçal, Abrams Press, 2021, 304 pp., 2021, Science
Applying Cross-Functional Team Methodology in Healthcare: Critical Considerations from Lived Experience, 2025, Physician leadership journal

Frequent collaborators include:

Katherine E. Himes
G. J. Wong
Carolyn Wong Simpkins
Rosemarie Szostak
Erica C. Jonlin

They have published in venues such as:

Science
Physician leadership journal

Best Publications

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective:

Johny K. Johansson;Susan P. Douglas;Ikujiro Nonaka

1425
Citations
Collaborative and Iterative Translation: An Alternative Approach to Back Translation

Susan P. Douglas;C. Samuel Craig

1077
Citations
Advances in international marketing

Susan P. Douglas;C.Samuel Craig

627
Citations
Beyond national culture: implications of cultural dynamics for consumer research

C. Samuel Craig;Susan P. Douglas

574
Citations
Examining the animosity model in a country with a high level of foreign trade

Edwin J. Nijssen;Susan P. Douglas

565
Citations
Evolution of Global Marketing Strategy : Scale, Scope, and Synergy

S. P. Douglas

371
Citations
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Unknown

294
Citations
On Improving the Conceptual Foundations of International Marketing Research

Susan P . Douglas;C. Samuel Craig

293
Citations
Integrating Branding Strategy Across Markets: Building International Brand Architecture

Susan P. Douglas;C. Samuel Craig;Edwin J. Nijssen

277
Citations
Guidelines for Developing International Marketing Strategies

Yoram Wind;Susan P. Douglas;Howard V. Perlmutter

265
Citations
On the use of 'borrowed' scales in cross-national research: a cautionary note.

Susan P. Douglas;Edwin J. Nijssen

250
Citations
The changing dynamic of consumer behavior: Implications for cross-cultural research

Susan P. Douglas;C. Samuel Craig

245
Citations
Conducting international marketing research in the twenty‐first century

C. Samuel Craig;Susan P. Douglas

235
Citations
Configural Advantage in Global Markets

C. Samuel Craig;Susan P. Douglas

218
Citations
Consumer World-Mindedness, Social-Mindedness, and Store Image:

Edwin J . Nijssen;Susan P . Douglas

207
Citations
Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning:

Edwin J . Nijssen;Susan P . Douglas

202
Citations
Global marketing strategy

Unknown

201
Citations
Measure Unreliability: A Hidden Threat to Cross-National Marketing Research?:

Harry L. Davis;Susan P. Douglas;Alvin J. Silk

200
Citations
Examining Performance of U.S. Multinationals in Foreign Markets

Susan P. Douglas;C. Samuel Craig

191
Citations
Convergence and Divergence: Developing a Semiglobal Marketing Strategy:

Susan P . Douglas;C. Samuel Craig

143
Citations
Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets:

C. Samuel Craig;William H. Greene;Susan P. Douglas

130
Citations
The Effect and Moderation of Gender Identity Congruity: Utilizing 'Real Women' Advertising Images

Susan Douglas

8
Citations
International Marketing Research

Unknown

8
Citations

Frequent Co-Authors

C. Samuel Craig New York University

Edwin J. Nijssen Eindhoven University of Technology

Yoram Wind University of Pennsylvania

John W. Cadogan University of Leicester

Graham J. Hooley Aston University

Gordon E. Greenley Aston University

Victor Ginsburgh Université Libre de Bruxelles

John Y. Campbell Harvard University

Robert F. Engle New York University

William H. Greene New York University

External Links

Personal website of Susan P. Douglas

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